John A. Beck Centennial Professor in Communication. Ph.D., Michigan State University (Mass Media); M.A., The University of Texas at Austin (Communication); B.B.A., The University of Texas at Austin (Marketing).

Dr. Wilcox joined the Department of Advertising at The University of Texas at Austin in 1981. His most recent interests include alcohol and cigarette advertising and interactive communication. His publications include one book and articles that have appeared in International Journal of Advertising, Journal of Advertising Research, Journal of Advertising, Journalism Quarterly, Journalism Educator, Journal of Media Planning, and Communications and the Law, among others. Dr. Wilcox was Chair of the Department of Advertising from 1990 to 1998 and currently serves as graduate advisor.

Dr. John Leckenby
john.leckenby@mail.utexas.edu

Professor and Everett D. Collier Centennial Chair in Communication. Ph.D., University of Illinois at Urbana-Champaign (Communications); M.S., University of Illinois at Urbana-Champaign (Advertising); B.S., Ferris State College (Marketing). Before joining the Department of Advertising, Dr. Leckenby was Professor of Advertising at the University of Illinois at Urbana-Champaign.

His major interests are in the fields of media reach/frequency models and copy research. Dr. Leckenby's publications include one book and articles that have appeared in Journal of Advertising, Journal of Consumer Affairs, Journal of Broadcasting, Journalism Quarterly, Journal of Marketing Research, Current Issues and Research in Advertising, and Journal of Advertising Research, among others. Dr. Leckenby was Chair of the Department of Advertising from 1985 to 1987. He has served on the Copy Research Council of the Advertising Research Foundation, and as President of the American Academy of Advertising.

Mr. Gene Kincaid
g.kincaid@mail.utexas.edu

Lecturer. Gene Kincaid holds a M.A., (Advertising), a M.B.A., (Research), and a B.B.A. (Marketing) all from The University of Texas at Austin.

Mr. Kincaid has lectured in the Department since 1987. He is President and Founder of the Village Elders Internet Advertising Agency, an Austin web development firm and a partner in austintexas.com. His background includes twenty years of client-side experience in commercial bank marketing and the personal computer industry. In both fields he earned industry-specific national awards. Mr. Kincaid's expertise includes direct response advertising and catalog marketing as well as advertising on the Internet.