The objectives of TexasInteractive sequence are to:

Attract innovative, adaptive and adventurous students.

Produce well-rounded strategic thinkers capable of taking leadership roles in the interactive and digital communications industry.

Approach interactive advertising from an integrated point-of-view with respect to traditional media, creative, resesarch, public relations and account planning.

Our sequence objectives are rooted in the three strategic goals that drive the Department of Advertising, the Texas Creative Sequence and the Texas Media Sequence.

To provide a quality educational experience for our students that will optimize and encourage learning and which emphasizes the development of excellent written and oral communication skills.

To contribute to the body of knowledge in the Advertising field through research and publication by our faculty.

To maintain positive relations with key publics in our field, both internally and externally.