Undergraduate Program

Major in Advertising

Our Bachelor of Science in Advertising is an interdisciplinary degree program that prepares students for a wide variety of careers in Advertising, from the artistic and creative side of things, to the business of media planning in traditional and interactive realms.  Learn more...

Major in Public Relations

Our Bachelor of Science in Public Relations is an interdisciplinary degree program grounded in critical thinking, strategic writing and business management, with a variety of topic areas that reflect the diversity and scope of today’s field. Learn more...

Admissions

Currently enrolled in High School or at another institution

Visit Be a Longhorn to learn about admission into the University of Texas.

Currently enrolled at the University of Texas as another major

Students who want to change their major to Advertising must apply to become Advertising majors. Applications are accepted twice a year in the Fall and Spring. Please visit the College's Internal Transfer section.

Academic Advising

You should visit with your academic advisor about specific questions related to your major courses or your area of interest in advertising as well as for the following:

We encourage you to visit with your advisor at least once per semester. By staying proactive, you can be sure to stay on track to graduate in four years, that you are taking the correct classes, and that you are kept abreast of any changes in your degree plan.  Schedule an appointment online.

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Degree Requirements

Undergraduate students must complete a specific combination of core curriculum, major coursework, Communication requirements, and electives to earn the degree.

Learn more about the Advertising and Public Relations requirements at the College of Communication Student Advising Office.

Minors

Most students in the College of Communication may declare a minor. Please see the Student Advising Office webpage on minors for information.

Special Programs

Students majoring in public relations may also complete Special Programs offered through the University and College of Communication. These programs may overlap, but are not interchangeable with a concentration. Below is a list of some of the programs that many public relations majors choose to complete.

Business Foundations Program This program is designed to provide a foundation in business concepts and practice for students who plan to enter the workforce or a graduate degree program upon completion of their undergraduate degree.

Elements of Computing Program This program is comprised of seven courses designed to offer students a background in the fundamentals of computing, as well as an introduction to the key application areas of modern computing.

Latino Media Studies Program This concentration is designed to introduce students to US Latino and American media issues in communication and to provide them the opportunity to prepare for professional work related to these areas.

The Semester in Los Angeles Program The UTLA program offers a unique opportunity for students in any major who are serious about exploring academic and professional interests in entertainment over the course of a semester in Los Angeles.

Visit the College of Communication for more information on these and other Special Programs.

Resources

Communication Career Services - Communication Career Services(CCS) provides students with information on interviewing, resume writing, salary negotiations and interview opportunities. They also provide an extensive database of internship and career opportunities.

Intellectual Entrepreneurship Consortium - The Intellectual Entrepreneurship (IE) cross-discipline consortium is a resource for mentorship, learning about graduate school or finding ways to connect your education with important social issues.

Student Advising Office - Contact the Student Advising Office to apply to the Pre-Public Relations program, the prerequisite to the public relations program, and for advising information and deadlines.