Major in Advertising
Although the large majority of our students will create their own emphasis area using our numerous advertising electives, a number will desire even more depth of study in one area or another. To meet their needs and to better bridge the gap between academia and industry, we offer several application-only programs as enhancements to our general advertising degree. Current enhancement programs offered are Texas Creative for future multimedia copywriters and art directors, and Texas Media for future media strategists and digital specialists.
This program molds students into fearless experimental thinkers who are primed to create innovative advertising, branding, and social messages that are delivered through a variety of integrated traditional and nontraditional media. The Texas Creative curriculum stresses big-idea branding, conceptual thinking, collaboration, and creative development through a series of selective courses and seminars: Beginning, Intermediate, and Advanced Portfolio Development, Capstone Portfolio, Copywriting, Art Direction, and many other frequent offerings. Upon completing the sequence, students graduate with portfolios, and a wealth