Major in Advertising
Although the large majority of our students will create their own emphasis area using our numerous advertising electives, a number will desire even more depth of study in one area or another. To meet their needs and to better bridge the gap between academia and industry, we offer several application-only programs as enhancements to our general advertising degree. Current enhancement programs offered are Texas Creative for future multimedia copywriters and art directors, and Texas Media for future media strategists and digital specialists.
This program molds students into fearless experimental thinkers who are primed to create innovative advertising, branding, and social messages that are delivered through a variety of integrated traditional and nontraditional media. The Texas Creative curriculum stresses big-idea branding, conceptual thinking, collaboration, and creative development through a series of selective courses and seminars: Beginning, Intermediate, and Advanced Portfolio Development, Capstone Portfolio, Copywriting, Art Direction, and many other frequent offerings. Upon completing the sequence, students graduate with portfolios, and a wealth of experience, that can assist them in landing positions in the industry.
This program is designed to help students develop the characteristics that define success in advertising media planning, buying, sales, and new media development. Within Texas Media, students have the opportunity to obtain a Texas Interactive focus, designed to give students a better understanding of interactive communication within the context of advertising, direct response, and other forms of integrated communications. Because advertising media is a broad and quickly evolving industry, the program offers a variety of courses, allowing students to focus their training and allowing the program itself to adapt to industry developments.
This program is designed for students interested in a variety of professional careers, including account planning and advertising management positions in a wide range of advertising, sales promotion, direct response, promotional products, and related agencies. Students planning to work for advertisers, such as manufacturing or service companies, rather than for agencies, may also meet their goals through the Texas Advertising Management program. The program focuses on an integrated approach in which communication problems are addressed with a variety of tools, including advertising, public relations, sales promotion, and direct response. Students must complete Advertising 378 (Topic 20: Account Planning); three hours from Advertising 378 (Topic 4, 17, or 19); three hours from Advertising 377M (Topic 1, 2, or 3); and three additional hours of coursework in advertising.
The Texas Sports Media sequence is designed to give students theoretical understanding and practical experience in a category that has moved to the forefront of the media industry in the United States and around the world.
As more and more media options have proliferated in the post network and digital age, audiences have become highly fragmented. It has become much harder for media to gather large predictable, real time, engaged audiences for individual programs. The major exception is sports.
As a result, marketers have dedicated massive resources to complex, integrated sports strategies in everything from the Olympics to World Cup to Formula1 Racing, the NFL, the NCAA and emerging sports like professional surfing and lacrosse. As the value of the sports product has skyrocketed, teams, leagues and athletes have found it worthwhile to perfect their own marketing. Together, marketers, sports teams and leagues have pushed the envelope on combining mass media, social and digital, sponsorship, public relations, and other disciplines into powerful integrated communications programs.
To adequately cover this broad spectrum of stakeholders, The Texas Sports Media curriculum allows students to explore a wide range of perspectives, including those of sports leagues and organi