PR Course Inventory

Lower-Division Courses

P R 305 — Fundamentals of Public Relations

Three lecture hours a week for one semester. May not be counted toward the Bachelor of Science in Public Relations degree.

P R 309 — Introduction to Advertising and Public Relations Research

Same as ADV 309R. Restricted to advertising and public relations majors. Introduction to concepts and methods of statistics, with emphasis on analyzing personal and group behaviors. Includes exploratory data analysis, correlation and regression, descriptive statistics, sampling distributions, confidence intervals, and hypothesis testing. Three lecture hours a week for one semester. Only one of the following may be counted: ADV 309R, 378 (Topic: Introduction to Advertising and Public Relations Research), P R 309, 378 (Topic: Topic: Introduction to Advertising and Public Relations Research).

P R 316 — Creativity and American Culture

Same as ADV 316. A cross-disciplinary view of the creative process and creative products. The conceptual core of film, fine arts, advertising, architecture, and literature. Three lecture hours a week for one semester. May not be counted toward the Bachelor of Science in Advertising or the Bachelor of Science in Public Relations. Fulfills the communication and culture requirement in the College of Communication.

P R 317 — Writing for Public Relations

Restricted to public relations majors. Introduction to writing skills for the media, including readability, clarity, verification, and style. Three lecture hours and one laboratory hour a week for one semester. Prerequisite: ADV 318J with a grade of at least B.

P R 319 — Principles of Public Relations

Restricted to public relations majors. Principles, theory, history, ethics, and practice of public relations in a variety of organizational settings; elements of strategic management. Three lecture hours a week for one semester. P R 319 and 331 may not both be counted. Prerequisite: ADV 318J with a grade of at least B.

Upper-Division Courses

P R 331 — Fundamentals of Media Relations

Strategic public relations decisions as they relate to media; investigation of ethical principles and norms regulating activity of public relations. Three lecture hours a week for one semester. May not be counted toward the major requirement for the Bachelor of Science in Public Relations degree. P R 319 and 331 may not both be counted.

P R 348 — Public Relations Techniques

Analysis and production of print, electronic, and oral messages to achieve organizational objectives; fundamentals of media relations; Internet applications. Three lecture hours and two laboratory hours a week for one semester. Prerequisite: Upper-division standing; P R 319 (or 333) or 331; and Journalism 315 or P R 317.

P R 350 — Public Relations Internship

Restricted to public relations majors. Internship to be arranged by student and approved by instructor. Internship to be arranged. May be taken only once. Offered on the pass/fail basis only. Prerequisite: ADV 344K, 345J, and P R 348 with a grade of at least C in each.

P R 151 — Public Relations Internship

Designed for students who have completed a three-semester-hour internship in public relations. Internship and discussion hours to be arranged. Offered on the pass/fail basis only. Prerequisite: P R 350; consent of the public relations internship coordinator; and completion of the major requirements for enrollment in an internship course.

P R 352 — Strategies in Public Relations

Restricted to public relations majors. Strategies relating to public relations disciplines, including the management of external, internal, community, nonprofit, and media issues, and public relations marketing programs. Three lecture hours a week for one semester. Prerequisite: P R 319 or 331, and 348.

P R 353 — Advertising and Public Relations Law and Ethics

Same as ADV 353. The equivalent of three lecture hours a week for one semester. Only one of the following may be counted: ADV 353, 371J, 376, P R 353, 371J, 376. Fulfills the communication and culture requirement in the College of Communication. Prerequisite: For advertising majors, ADV 318J with a grade of at least B; for public relations majors, P R 319; for others, none.

P R 367 — Integrated Communications Management

Public relations as a managerial problem-solving process; strategic management of programs to enhance public-organizational relationships. Three lecture hours a week for one semester. ADV 370J and P R 367 may not both be counted. Prerequisite: ADV 344K, 345J, and Marketing 320F with a grade of at least C in each; and P R 348.

P R 374 — Public Relations Publications

Production of controlled public relations media for internal and external publics; analysis of annual reports, trade magazines, and electronic publishing. Three lecture hours a week for one semester. Prerequisite: P R 319 or 331, and 348, or consent of instructor; and Journalism 315 or one of the following courses: Rhetoric and Writing 309K, 309S, 325M, 379C (Topic: Grammar and Style for Writers).

P R 376 — Ethics in Advertising and Public Relations

Same as ADV 376. Designed to develop skills in identifying, analyzing, and responding to ethical issues. Three lecture hours a week for one semester. Only one of the following may be counted: ADV 378 (Topic 8: Ethics in Advertising and Public Relations), P R 353, 371J, 376. Prerequisite: Upper-division standing.

P R 377H — Integrated Communications Campaigns: Honors

Restricted to students in the Advertising or Public Relations Honors Program. The concept of media mix; matching product, consumer, and media profiles; and the conception, research, planning, and execution of advertising campaigns. Special emphasis on advanced copywriting, layout, and production for print and broadcast media. Students usually participate in major national contests involving brand development in advertising strategies. Three lecture hours a week for one semester, with additional hours to be arranged. Only one of the following may be counted: Advertising, 373, 373H, P R 377H, 377K. Offered on the letter-grade basis only. Prerequisite: Upper-division standing, ADV 370J or P R 367, a University grade point average of at least 3.50, admission to the Advertising or Public Relations Honors Program, and consent of the undergraduate advisor.

P R 377K — Integrated Communications Campaigns

Integration of theory, research methods, and communication techniques for planning, implementing, and evaluating public relations campaigns; client proposal writing and presentation. Three lecture hours a week for one semester. Only one of the following may be counted: Advertising, 373, 373H, P R 377H, 377K. Prerequisite: P R 352; and ADV 370J or P R 367.

P R 377M — Media Studies

Topics in media and its effects on advertising and public relations strategies. The equivalent of three lecture hours a week for one semester; additional hours may be required for some topics. ADV 377M and P R 377M may not both be counted unless the topics vary. May be repeated for credit when the topics vary. Prerequisite: Varies with the topic.

  • Topic 2: Advanced Studies in Media Sales. Same as ADV 377M (Topic 2: Advanced Studies in Media Sales). Examination of advertising media sales beyond audience measurement techniques, and quantitative and qualitative data. The equivalent of three lecture hours a week for one semester. Only one of the following may be counted: ADV 377M (Topic 2), 378 (Topic 14: Advanced Studies in Media Sales), P R 377M (Topic 2), 378 (Topic 2: Advanced Studies in Media Sales). Prerequisite: Upper-division standing.
P R 378 — Advanced Studies in Public Relations

Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Upper-division standing.

  • Topic 1: Ethics in Advertising and Public Relations. 
  • Topic 3: Black Music and the Media. 
  • Topic 4: Health Communication: Theory and Practice. 
  • Topic 5: Integrated Communication for Nonprofit Organizations. 
  • Topic 6: Public Relations in Entertainment.
P R 378S — Special Topics in Sports Media

Topics in sports media related to issues in traditional and new media as they affect sp