Hongmin Ahn
Hongmin Ahn is a doctoral student in Advertising at the University of Texas at Austin, where she joined the master's program in 2005. She holds a B.A. degree in Mass Communication from Chung- Ang University, Seoul, Korea, where she was awarded the university scholarship in 1997, 1998, and 1999 as a top honor student. Her primary research interests are in the areas of consumer psychology and behavioral science, especially consumer decision- making process in the form of computer-mediated communication. During her college years, she along with fellow students founded an online start-up advertising company. While there she and her colleagues successfully raised a million dollars as funds from individual investors. After earning B.A. degree, she worked in advertising firms as an account executive for three years. She planned and executed many well-known advertising campaigns for international and local companies in Korea, including Hyundai Motors, Roche Korea, and SK Telecom. She is currently working as a teaching assistant for the 'International Advertising' and 'Integrated Communication for Sports' courses at the University of Texas at Austin.
Email:hongmin.ahn@gmail.com
Assaf Avni is an assistant instructor for advertising creativity and a doctoral candidate at the University of Texas at Austin. He holds an MA in advertising from UT Austin and a BA in advertising from Michigan State University. In addition to his academic path, Avni worked as an art director and a web designer for a number of years and has recently founded the Creative Intensive Network, an online community dedicated to the promotion of creativity and innovation in research and education. Avni is also the webmaster for the American Academy of Advertising and a volunteer judge for Destination Imagination, the world's largest creativity and problem solving organization for kids and teenagers. Currently, Avni is researching management of creative teams and is teaching creativity, theory and practice, at UT Austin. His research interests over the past few years have been in the areas of creativity, creative process in teams and organizational innovation.
E-mail: creativity@mail.utexas.edu
Jennifer Ball
Ph.D. Student, University of Texas at Austin (Advertising); M.A., University of Texas at Austin (Advertising); B.S., Northwestern University (Communication Studies and Psychology). Jennifer is primarily interested in research on the emotional aspects of advertising and their contribution to brand attitudes, particularly in relation to cognitive responses and dimensions of attitude strength. She has also conducted research on the effects of direct-to-consumer pharmaceutical advertising on the stigma of illnesses. Her current research deals with determining and addressing issues regarding perceived trustworthiness of DTC advertising. Before pursuing her graduate degrees, Jennifer worked for four years as a client service executive in market research advising clients from consumer, business-to-business, and governmental industries on their marketing communications.
E-mail:
jgerardball@yahoo.com
Laura Bright is currently pursuing a Doctorate in Advertising at the
University of Texas at Austin and expects to obtain her degree in May
2008. In May 2004, Laura obtained her Master's in Advertising at UT
Austin. Throughout this academic career, Laura has focused on interactive
media, digital content management and website design/usability as her
primary areas of interest. Her past research has focused on intra-site
advertising and its effect on the online consumer experience in terms of
its congruency, relevance, and consistency. Currently, Laura is working on
research involving sponsored search advertising, the use of podcasting in
academia, and the impacts of flow in digital environments. On the business
side, Laura has consistently pursued her entrepreneurial spirit as a
partner in a local web design firm (Seedling Online) and as a marketing
director at an Austin-based educational software dot com. Her combined
work experience in advertising and digital design has given her a unique
perspective on the digital media industry and its workings. Laura
continually strives to integrate her research findings into how her
client's sites are designed and managed. When not at her desk, Laura can
either be found digging in her garden, walking her retriever, Stella, or
somewhere in search of fun with her husband, Brian.
E-mail: lbright@seedling.com
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Yunjae Cheong
Yunjae Cheong is a doctoral candidate in Advertising at UT Austin. She holds an M.A. in Advertising from the UT Austin and a B.S. and an M.S. in Statistics from Ewha Womans University in Seoul, Korea. Her main research interests are (1) media planning with an emphasis on the Internet media exposure model, as is expanded on in her dissertation; (2) in evaluating advertising media spending efficiency; and (3) advertising research methodology issues, like those related to meta analysis. Throughout graduate school she has worked as a teaching assistant for courses including Interactive Advertising, Quantitative and Qualitative Advertising Research, Theories of Persuasive Communication and Consumer Decision Making, and Fundamentals of Public Relations.
E-mail: yunjae@mail.utexas.edu
Shu Chuan Chu
Ph.D. Student. University of Texas at Austin (Advertising); M.A., University of Texas at Austin (Advertising); B.A., National Cheng-Chi University, Taiwan (Advertising). Shu-Chuan, Chu's research interests include multicultural marketing, cross-cultural consumer behavior, new media and branding strategy in developing countries. During her graduate study, Shu -Chuan, Chu has served as a teaching assistant for courses including Advertising and Black Representation and Advanced Issues in Multicultural Marketing. Prior to her graduate degrees, she worked in the advertising agency business, particularly in account management. She also served as a marketing specialist in retail industry for two years. Her current research includes race representation in television commercial, credibility of blogs, and cross-cultural studies on American and Chinese Websites.
E-mail: kellychu0830@gmail.com
Linden Dalecki
Ph.D. Candidate in Advertising, University of Texas at Austin. M.A., University of Texas at Austin (Radio, TV, & Film). B.A. University of Wisconsin at Madison (Radio, TV, & Film). Linden's current research interests center around the intersection of film and marketing and include film marketing, film franchises, branded entertainment, product placement, & film as advertisement. An additional research interest is the intersection of hip hop and marketing. He presented a poster abstract on Hip Hop Marketing at the Center for Brand Research Conference in Washington D.C. in 2004. Prior to earning his M.A. Linden worked as freelance copywriter for AppNet (Washington D.C.) and Commerce One (Washington D.C.). Before that he worked as a freelance naming consultant for Interbrand (New York) and as a freelance copywriter at Storm Communications (Hong Kong). Throughout graduate school he worked as a teaching assistant in a variety of courses, including Integrated Marketing Communications, Theories of Persuasion, Entertainment PR, International Advertising, and Intro to Screenwriting. Linden pursues an interest in creative writing and won the 2003 Austin Chronicle Short Story Contest. His first novel, Kid B, was published in 2006 by Houghton Mifflin and selected for that year's Texas Book Festival. In spring 2007 he directed The Ties That Bind, a short "consumer anthropology" documentary film on behalf of the Center for Brand Research Conference and Burrell Communications.
E-mail: dalecki@mail.utexas.edu
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Mercedes Duchicela
Ph.D. Student, University of Texas at Austin (Advertising). M.A., Texas A & M
University (Public Health). B.S. Lawrence University (International
Studies/Spanish). She has a marketing experience as Product Manager in a
Unilever Licensee in Ecuador. After several years in the business sector, she
made a career transition to the Non Profit Sector. She acquired a ten year work
experience in the development and indigenous affairs field with CARE
International in Ecuador and the Government of Ecuador. This led to work
closely with community participatory techniques, and to monitor and evaluate
changes in behavior and practices. Also she worked closely with private donors
and development agencies such as USAID and the Government of Netherlands. Her
main research interests are evidence-based research for policy making,
motivations for social engagement, persuasion tools for media advocacy,
resource mobilization techniques for non profits and messages for the Hispanic
population.
E-mail: mduchicela@mail.utexas.edu
Nakeisha Ferguson
Ph.D. Student, University of Texas at Austin (Advertising). M.A., University of Missouri-Columbia (Journalism & Urban Advertising). B.S. University of Missouri-Columbia (Business Marketing). Nakeisha's primary areas of interest include urban marketing and hip-hop culture, advertising for not for profit organizations as well as diversity in communications. Furthermore, she has conducted research on topics such as the usage of hip-hop in product placement, the effects of using Ebonics in advertising and ethical issues in targeting minorities in communications. Her professional academic experience is comprised of variety of teaching and graduate assistantships in courses such as: Media Planning, Product Branding and Black Studies. Prior to pursuing her Ph.D., Nakeisha worked as a marketing consultant for several not for profit organizations, including Missouri Protection and Advocacy Services where she served as the Public Relations Information Specialist.
E-mail: adv_phd@mail.utexas.edu
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Adriana Garcia
Adriana R. Garcia is a doctoral student in the Advertising program at the University of Texas at Austin. Garcia received both a Bachelor of Arts and a Master of Arts in Communication Arts, from the University of the Incarnate Word, in her hometown, San Antonio, Texas. Garcia's research interests include advertising and public relations management in non-profit organizations, as well as Latino advertising. Garcia exercises her passion for non-profits and her interest in the Hispanic market daily, in her current post as Vice President of Communications at the San Antonio Hispanic Chamber of Commerce. She will further focus her efforts on the Hispanic market when she begins formal work her dissertation, measuring the effectiveness of the communication efforts of university Latino Alumni Organizations to their Latino alumni base.
E-mail: adri@satx.rr.com
Velma A.R. Gooding
Velma A.R. Gooding is in her second year as a doctoral student in advertising at the University of Texas, Austin. Her research has been about how the residuals of stereotypical media images manufactured during slavery still affect shopping, perceptions and opportunity today. Gooding also studies marketplace disparities experienced by African-American and Latino populations and dynamics between these groups as the U.S. population changes. Velma has vast experience in marketing communications and began her career at the age of 15 as a journalist in Chicago. Gooding previously cross-taught journalism, public relations, advertising, and marketing at Iowa State University, Drake University, Simpson College, and Washburn University. Before joining UT's doctoral program, Gooding owned the only ethnic marketing and research firm in the state of Kansas, where she worked with the state, city, and county governments, national companies, and non-profit organizations to develop campaigns to fulfill the needs of ethnic, low income and disenfranchised consumers. She was instrumental in helping to rebrand the YWCA of the USA, and developed marketing materials to celebrate the national 50th anniversary of Brown v. Board of Education in Topeka. She also served as Marketing Communications director of a state bar association. Gooding worked as a marketing communications consultant developing campaigns to market Chicago's parks beaches and museums, the famous Taste of Chicago, and events for Mayor Richard Daley. She holds a BA in print journalism from Hampton University and an MS in Journalism Mass Communications from Iowa State University.
E-mail: velma.g@mail.utexas.edu
Glynnis M. Johnson
Glynnis M. Johnson is a third year doctoral student at the University of Texas
at Austin. She holds a M.A. in Advertising (Creative Sequence) from the
University of Texas at Austin and a B.A. in Business Administration from
Dillard University. Her research interests are advertising and society,
creativity in advertising, and multicultural advertising and marketing. She is
currently conducting studies on how advertising agencies' billings affect the
winning of creativity awards, the multicultural differences in the message
presentations of creative commercials, and African AmericansÕ attitudes toward
brand placement in films. Prior to reentering UT, she worked as a Creative
Supervisor at Jea Edman Media Production and an Art Director at BBDO/New York,
an Omnicom agency. She also worked as a Visiting Assistant Professor at Pratt
Institute and an Adjunct Lecturer at Medgar Evers College (MEC). In 2004, she
wrote a proposal that resulted in Omnicom pledging $2 million to help establish
an advertising degree program at MEC. Courses taught include Beginning Art
Direction, Intermediate Art Direction, Principles of Advertising, Essentials of
Marketing, and Retail Marketing and Merchandise. GlynnisÕs dedication to
diversity in advertising led her to start African Americans in Advertising
(AAIA), a non-profit organization for professionals in advertising and related
industries where she served as second vice-president and board member. In 2005,
she won two creativity awards for a diversity poster that she created for
Spectrum Speakers, a non-profit organization. She also has volunteered for
other professional advertising organizations. She served as a judge for
American Advertising Federation (AAF) Competitions, a member and industry
expert for the Advertising Club of New York (ACNY) Diversity Committee, a
mentor for the American Association of Advertising Agencies (AAAA)
Multicultural Advertising Internship Program (MAIP), and a mentor for the
Advertising Women of New York (AWNY) Professional Mentoring Program.
E-mail: glynnisjohnson@mail.utexas.edu
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Jong-Hyuok Jung
Ph.D. student in advertising program at University of Texas at Austin. M.A.
University of Florida (Mass Communication). B.A. Korea University (Mass
Communication and Art History). His major research interests include effect of
new communication technologies on advertising, Interactive advertising, and
media uses and gratifications. Especially, he is interested in use of mobile
phone as advertising medium and media audience measurement tool. Prior to
pursuing his Ph.D., Jong-Hyuok worked as a broadcast producer at South Korea's
the largest cable TV home shopping channel "LG Home Shopping". He also worked
for South Korea's Seocho city as web designer.
Email: jjhku@mail.utexas.edu
Sara Kamal
Sara Kamal is a doctoral student at the Department of Advertising at
the University of Texas at Austin, where she received her Masters in
Advertising, with a minor in Marketing in 2006. Sara earned her
Bachelors from The George Washington University, where she graduated
Summa Cum Laude in Fine Arts (Visual Communications) and a minor in
Art History. Her research interests are multicultural marketing and
cross-cultural consumer behavior. In the future, she hopes to
integrate her research with policy issues pertaining to commercial
communication and the impact of media in emerging markets.
During her graduate career, Sara has served as the Internship
Coordinator for Department of Advertising at UT Austin, as well as a
graduate assistant for Integrated Communications Management (ICM)
course. She has received several academic awards including: Morris
Hite/Tracy Locke Endowed Presidential Scholarship; Pic Wagner Endowed
Graduate Fellowship; Gorge Washington Presidential Achievement award
(2000, 2001, 2002 and 2003); Phi Beta Kappa (Alpha of the District of
Columbia); and Columbian College, Special Honors in Fine Arts. Prior
to joining the doctoral program, Sara has worked in account management
and recently served as a consultant for the World Congress on
Information Technology 2006 (WCIT 2006). A native of Pakistan, she has
spent much of her life traveling and has lived in three continents. In
addition to her research and career path, Sara has also published her
poetry and artwork, which was catalogued by the Library of Congress in
1999.
E-mail: sarakamal@mail.utexas.edu
Yeo Jung Kim
Yeo Jung Kim is a doctoral candidate in Advertising at the University of Texas at Austin. She holds a M.A. in Advertising from the University of Texas at Austin, and B.A. in Korean Language Education from Seoul National University, Seoul, Korea. Prior to pursuing graduate degrees, she worked in advertising agencies in Seoul for several years as a copywriter.
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Her research interests include marketing communications for nonprofit organizations and consumer behavior, consumer skepticism toward cause-related marketing in particular. Her works have been presented at American Academy of Advertising Annual Conference 2007, Burlington, VT and American Academy of Advertising Asia Pacific Conference 2007, Seoul, Korea.
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She is the winner of Morris Hite/Tracy Locke Endowed Presidential Scholarship 2006-2007 and University Continuing Fellowship 2007-2008. She currently teaches an undergraduate course ADV305 Fundamentals of Advertising.
E-mail: yeojungi@mail.utexas.edu
Yoojung Kim
Yoojung Kim is a doctoral student in Advertising at the University of Texas at Austin. She holds an M.A. in Advertising from the University of Texas at Austin, M.A. in International Area Studies from Korea University, Seoul, Korea, and B.A in English and Thai from Hankuk University of Foreign Studies, Seoul, Korea. Her research interests are in the areas of cross-cultural consumer behavior, new media, advertising and brand strategies, and integrated marketing communication. Her current projects investigate how college students adopt and use social networking site and how such behaviors are explained by psychological factors. Prior to her graduate degree, she worked in the advertising agency as a copywriter and media planner. Her past clients include various global and local advertisers.
Email: yoojungk@mail.utexas.edu
Emily Krol
Ph.D Student, University of Texas at Austin (Advertising); M.A., University of Illinois Champaign-Urbana (Advertising); B.S., University of Illinois Champaign-Urbana (Advertising). Before pursuing her Ph.D., Emily worked in strategic media planning on a variety of packaged goods and retail accounts. Most recently, she worked specifically in non-traditional advertising, which has led her to interests regarding the regulation and measurement practices of this medium. Emily's research interests also include the cultural and social impact of advertising, with an emphasis on the portrayal of minorities and women. Throughout her graduate career, Emily has been a teaching assistant for History of Advertising, Account Planning and Writing for Public Relations.
Email: emilykrol@mail.utexas.edu
Jin Kyun Lee
Jin Kyun Lee is a Ph. D student of Department of Advertising at The University of Texas at Austin; M.A., Michigan State University (Advertising) and Korea University (Journalism and Mass Communication); B.A., Korea University, Seoul, Korea (Mass Communications and Physical Education). His research interests are new media, advertising on the internet, online consumer psychology and behavior. Currently, he is working on the effects of country-of-origin and product knowledge on consumers' product evaluation and strategic brand alliances. He also wrote his first master's thesis regarding television sports viewing consumption behavior and it was published at The Korean Journal of Journalism & Communications Studies (2003). Prior to his graduate degree, he worked for Circle of Friends for American Veterans, as a Communications Coordinator. He also worked as an AE in Asian Marketing Services in Washington D.C and Dongbu group, Seoul, Korea.
E-mail: leejin5@mail.utexas.edu
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Galit Marmor-Lavie
Ph.D. student, Department of Advertising, The University of Texas at Austin. Galit Marmor-Lavie holds a M.A. in Political Communication, a B.A. in Communications, and a B.A. in Political science all from the University of Haifa, Israel. She won the Provost's prize for an outstanding master's degree thesis for the academic year 2002\2003. After and throughout her M.A. education, Marmor-Lavie was a spokesperson for the National Security Studies Center at the University of Haifa, P.R consultant and a research advisor to several private and public institutions, among them The Second Television and Radio Authority (Israel's Commercial Television and Radio Regulator). She published her work on political advertising and emotions in the International Journal of Public Opinion Research. Recently she attempts to bring spirituality within the scope of advertising research. She also taught at the University of Haifa for two year
E-mail: galit_ml@mail.utexas.edu
Yuvay Jeanine Meyers
Yuvay Jeanine Meyers is currently an Advertising doctoral student here at The University of Texas at Austin. Her current research interests include consumer behavior and multi-cultural issues in communication. Before beginning her doctoral studies,ÊYuvay spent some time in the advertising industry in account service and planning, working with clients such as the American Red Cross and BellSouth. Her education includes a BBA in International Marketing from Howard University and an MA in Public Communication from The American University, both located in Washington DC. Most recently, she is working on consumer racial profiling and product branding strategy research initiatives.
E-mail: yuvay@mail.utexas.edu
Jang Ho Moon
Jang Ho Moon (Jay) is a Ph.D. student in Advertising at the University of Texas at Austin; M.A., University of Southern California (Strategic Public Relations); B.A., Chung-Ang University, Seoul, Korea (Law). His areas of research interest are: (1) the effect of corporate communication activities through new media, with a focus on 3-D virtual environments; (2) the value of ethnic media for diverse organizations' communication channels in a multi-cultural environment; and (3) issues in integrated marketing communication. During his master's program in Los Angeles, he worked as a part time account executive at LPC Public Relations dealing with diverse Asian communities and ethnic media.
E-mail: jaymoon@mail.utexas.edu
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Amber Danielle Parker
Doctoral Student., University of Texas at Austin (Advertising); M.A., University of Texas at Austin (Advertising); B.A., University of Arkansas at Little Rock (Journalism/ Public Relation). Her research interests are in the areas of multicultural consumer behavior, specifically issues relating to children. Her current projects investigate the shaping of the value system of urban cultures through commercial and magazine advertising. Prior to her doctoral studies, she did research at the University of Texas at Austin, on the legal and ethical implications of advertising to children. Her past work includes work in an advertising agency, particularly in account management. Her past clients include Alberto Culver, St, Ives and Nexxus.
E-mail: success1908@hotmail.com
Sonny Rosenthal
Ph.D. student, The University of Texas at Austin (advertising); M.A., Washington State University (communication); B.A., University of Washington (communication); B.A., University of Washington (drama). Research interests include media law and media effects, with a primary emphasis on the persuasive effects of filmic narratives. Mr. Rosenthal held a teaching assistantship for an undergraduate public speaking course for two years as a MasterÀs student. He currently holds a teaching assistantship for an undergraduate introduction to advertising course. Outside academics, Mr. Rosenthal spent two years with a Seattle-based consulting firm in organizational communication.
E-mail: sonnyrosenthal@gmail.com
Grace Scremin
Doctoral student. M.A., University of Texas at Austin (Advertising); B.S., Lock Haven University of Pennsylvania (Management); B.A., Lock Haven University of Pennsylvania (International Relations). Her research interests include examining the impact of advertising messages on people's political beliefs and voting behavior. Among other research endeavors, Gracieli has
Conducted research on the role of values and political involvement on voter behavior in the context of the 2004 presidential election. She has also conducted research in the area of advertising creativity and presented the results of her work at the 2004 American Academy of Advertising conference.
E-mail: gracescremin@mail.utexas.edu
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Heather M. Schulz
Ph.D. Student, University of Texas at Austin (Advertising); M.A., University of Illinois at Urbana-Champaign (Advertising); B.J. University of Nebraska - Lincoln (Advertising). Heather's primary research interests include media ethics, advertising to children and generational advertising. During her time at the University of Nebraska, Heather held an internship with the Osher Lifelong Learning Institute (OLLI). At the University of Illinois, Heather held a research assistantship and a teaching assistantship. During her time at Illinois, she also served on the University of Illinois's Library Student Advisory Committee (ULSAC). Currently at the University of Texas, Heather holds a teaching assistantship.
Jodi Smith
Jodi Smith was born in England but has spent most of her life in Texas. She received a BBA in Marketing from the University of Texas at San Antonio. After working for over three years as a marketing coordinator for a consulting firm, she decided to return to school to pursue her graduate education. Jodi graduated with her MA from the University of Texas at Austin in May 2004 and began the Ph.D. program in Fall 2004.
Jodi served as President of the Advertising Graduate Council during her time in the Masters program and has held teaching assistantships for courses such as Integrated Communication for Sports, History and Development of Advertising, and PR and Advertising Management. She has been an associate board member for the Austin Advertising Federation for two years where she serves on several committees. Her research interests are quite varied but all of her projects are linked by the common thread of a relational component. Jodi has done both quantitative and qualitative research which has resulted in conference papers for both the Western Decision Science Institute 2006 meeting in Hawaii and the American Association of Advertising 2007 meeting in Vermont. In addition, an article she wrote on Viral Marketing is in the process of getting published in a book produced by the ICFAI Business School, Centre for Business Research. Past projects include the relationship consumers have with nostalgic brands, the motivations for individuals to engage in viral marketing, and social networks in a prison environment. Her most recent project involves examining the evolution of client/advertising agency relationships which she is planning on being the basis for her dissertation.
E-mail: jodilisa@aol.com
Dixie Stanforth
Lecturer, Department of Kinesiology and Health Education at The University of Texas at Austin since 1985. M.S., University of Arizona (Exercise Science), B.S., College of William and Mary (Physical Education). Currently, she is a member of the Education Advisory Board and Speaker's Bureau for Gatorade as well as a spokesperson for the American Council on Exercise. She has published one book, 4 research articles and presented at numerous health/fitness conferences. Stanforth is interested in studying persuasive messaging to change health behaviors.Ê She is currently working on an online survey to measure undermining exercise/eating behaviors and hydration messaging with EMS workers. Her particular interest is finding ways to increase physical activity levels at all ages and on prevention of childhood obesity.
E-mail: d.stanforth@mail.utexas.edu
Kevin D. Thomas
Advertising doctoral student, The University of Texas at Austin; MBA, California State Polytechnic University-Pomona; B.S. Business Administration (Marketing), Loyola Marymount University. Kevin's research interests pertain to multicultural advertising and its affect on consumption patterns and psychological and sociological development. He is currently investigating the consumer behavior results of ethnic-specific alcohol advertisements by analyzing customer-specific scanner data. Kevin also engages in research examining spirituality from a business context. Kevin possesses over seven years of professional experience. He worked for Smart & Final Stores Corporation from April 2000 to July 2007, where he held the title of Marketing Manager. In his position Kevin was responsible for developing and managing chain wide and brand/product market research and customer relationship management initiatives. In his limited free time Kevin can be found adding to his extensive music collection.
Email: kdthomas@mail.utexas.edu
Nam-Hyun Um
Nam-Hyun Um is a doctoral student in the Department of Advertising at The University of Texas at Austin. He got his Master's degree in Communication at the Washington State University and received his BA degree in German Language and Literature at the Chungbuk National University, Korea. Before coming to The University of Texas at Austin as a doctoral student he worked at Cheil Communications for 6 years as an account executive for several clients, such as Samsung Headquarters, Samsung Electronics, KTF(a mobile telecom company) and other multi-million media spending clients. He also involved deeply in the project,
ÒSamsung CI RevitalizationÓ and traveled around the word to make presentations about the new project. His major research interests are in the filed of effects of political advertising campaign and impact of adverting in brand equity and in brand building process. Nam-Hyun was awarded Finalist in the New York Festivals(2002) in the filed of New Media Competition and also received Honorable Mention from IPRA with Samsung's Environmental PR Campaign with Danny Seo in 2002. He is currently a TA for ADV380J, Quantitative and Qualitative Research Method.
E-mail: umnamhyun@hotmail.com
Fracisco Melo Walther
Francisco A. Melo Walther holds a M.A. in Advertising (Creative Sequence) from the University of Texas at Austin and a B.S. in Digital Graphic Design from CETYS Universidad in Baja California, Mexico. His research interests include visual communication and semiotics, advertising and education, creativity and interactive media. As part of his research he is currently documenting the learning process of students in the creative sequence at UT. In his previous life, Francisco was a full time faculty member at CETYS Universidad in Mexico where he was in charge of the Graphic Design undergrad program and he taught courses such as Multimedia, eCommerce, Advanced Issues on Graphic Design and Digital Graphic Design. He remains an invited lecturer there. Alongside the academia, he has kept freelancing as a Designer and Art Director for small businesses.
Francisco belongs to different associations such as the American Institute of Graphic Arts, Phi-Beta-Delta International Scholars Honor Society and he is a former Fulbright fellow.
e-mail: pacomelo@mac.com
Kasey Farris Windels is a doctoral candidate and assistant instructor for the course Psychology of Advertising at the University of Texas at Austin. She holds a B.A. in Advertising from Louisiana State University and an M.A. in Advertising from the University of Texas, where she completed the Texas Creative portfolio sequence. Her research interests center around the advertising agency, with special emphasis in the areas of organizational creativity, organizational behavior, and female representation within advertising creative departments. She has been a member of the American Academy of Advertising since 2004, and she will present a paper on gender representation in creative departments at the 2007 conference. Throughout her graduate career, Kasey has held teaching assistantships for courses such as Advertising and Society, Direct Marketing and Principles of Marketing. She has also held several internships, including copywriting internships at GSD&M and Conduit Interactive. As a Master's student, Kasey served as Director of Industry Relations for the Advertising Graduate Council (AGC) at UT, where she planned trips for over 40 graduate students to visit several advertising agencies in Chicago and San Francisco.
E-mail: kasey@kaseywindels.com
Yi-Hsin Yeh
Ph.D. Student, The University of Texas at Austin (Advertising); M.A., The University of Texas at Austin (Advertising); B.A., National Chengchi University, Taiwan (Journalism). Yi-Hsin Yeh's research interests include online consumer behavior, computer-mediated communications, and cross-cultural advertising. During her graduate study, she has served as a teaching assistant for an undergraduate marketing course in marketing department. Prior to her graduate degrees, she worked in the PR agency business for various multinational clients. Her current research includes electronic world-of-mouth in online brand communities, self-presentation strategies on social networking sites, and female representation within advertising creative departments.
E-mail: yi-hsin@mail.utexas.edu
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Mark Yi-cheon Yim
Doctorial Student in Advertising at the University of Texas at Austin; M.S. in Advertising at the University of Illinois at Urbana-Champaign; B.A. in German Language & Literature at Korea University in Seoul. His research interests include the effectiveness of new media and their applications, with a focus on 3-D virtual reality; and brand building through new media. Currently, he is investigating the effectiveness of stereoscopic 3-D LCD monitors as an indoor advertising communication tool, and the applications of anaglyph images in advertising. As an account planer, he has worked for Cheil Communications Inc., Samsung in-house agency in Seoul, Korea. His major account was Samsung Electronics, working on such products as MP3 Player (Yepp), laptop (SENS), and television set (PAVV). In addition, he is an amateur digital photographer. His works have been published by the International Library of Photography.
E-mail: yimyc@mail.utexas.edu
Jie Zhang
Ph.D. student, Department of Advertising, The University of Texas at Austin; M.A., University of Oklahoma (Journalism and Mass Communication); B.A., Shanghai University (Advertising). Before coming to the US, she worked as a media buyer at Shanghai Haotian Advertising Agency. She managed several accounts including Pepsi-Cola at that time. She has been a freelancer for Shanghai Radio Station, AV English, and OU Accent for years. Because of her academic achievements and community service, she was honored to be the member of "Kappa Tau Alpha" in 2005. Her research interests include cross-cultural advertising, new media, and sponsored content. She presented her paper "Cultural Values Reflected in Chinese and American Web Service Advertising" in 2005 AEJMC San Antonio Conference. Her current research is a series of studies of American and Chinese commercial Websites.
E-mail: specimanjiezhang@yahoo.com
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