Advertising & PR > Faculty > Robert Lewis
Robert Lewis Profile Photo

Robert Lewis

Assistant Professor
Stan Richards School of Advertising & Public Relations





BMC 4.380

I study moral clarity and moral ambiguity in narrative entertainment, including

  1. Their role in enjoyment and appreciation of media,
  2. Their effects on interpersonal trust, cooperation, moral values, and information-sharing behaviors,
  3. The frequency and character of their depiction in content, and
  4. Their role in forming and maintaining audience groups.

These varied goals naturally emerge from a more basic question: How do the media synchronize our thoughts and emotions so that we can cooperate as a society? The answer to this question is vital for scholars who seek to understand social functions of media and useful to practitioners who rely on interpersonal and institutional trust to persuade the public. Ultimately, I believe my research will help tie together different theoretical approaches in communication and related disciplines with the common explanatory threads of moral clarity, moral ambiguity, and the interpersonal-level effects they elicit.

You can see my work in outlets such as the International Journal of Arts & Technology, Mass Communication & Society, Journal of Communication, and Cyberpsychology, Behavior, and Social Networking.

PhD Dissertation topic: Developmental differences in narrative evaluations in which I tested a model describing how narrative structure and moral development change media appraisals. o Lewis, R. J. (2012). Understanding Developmental Differences in Narrative Appeal. (Doctoral dissertation). Retrieved from ProQuest Dissertations and Theses. (Accession Order No. AAT 3524450)

Masters Thesis topic: Trait affection and anterior brain asymmetry in which I examined how baseline electrical activity in the cortex is related to the tendency to express affection.