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Advertising Professor, Angeline Close Featured in WalletHub

Associate Professor of Psychology & Advertising in the Stan Richards School of Advertising & Public Relations writes an entry in “Ask the Expert” on store credit cards for WalletHub.

Angeline Close Scheinbaum, Associate Professor of Psychology & Advertising in the Stan Richards School of Advertising & Public Relations writes an entry in “Ask the Expert” on store credit cards for WalletHub. The article discusses the value that store credit cards hold for customers and what motivates consumers to open a store credit card.

“The value of store credit cards depends on the perceived value that the consumer ascribes to the brand. It also is highly correlated with the integrated brand promotion marketing strategy of promotions.”

Click here to read the full article.

Stephanie Lish

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