New Name Advances Tradition of Success
“All of the focus is on the work, the work, the work.”
That’s the Stan Richards School of Advertising & Public Relations’ unofficial motto, coined by the school’s namesake, Stan Richards, around the time of his dedication ceremony in September 2014 at the Belo Center for New Media on campus.
The phrase piggybacks on the idea he advances every day as founder of the Dallas-based The Richards Group, the largest independent ad agency in the country. To achieve success, what matters most is the quality of the work.
This is a wonderful opportunity for the UT advertising and public relations program.
But how do those words translate into action that benefits the school’s past, present, and future undergraduate and graduate students?
The naming of the Stan Richards School of Advertising & Public Relations advances success in three key ways:
- to continue to foster interdisciplinary and collaborative opportunities within and outside the classroom that enhance the potential impact of SRS undergraduate and graduate students as thought leaders and engaged scholars;
- to continue to develop partnerships to demonstrate the program’s philosophy of Theory X Practice which serves as a catalyst for growing exceptional communication experts in business practice as well as innovative scholars of advanced study; and
- to continue to provide the leading university-level advertising and public relations education in the world.
According to Dr. Patricia Stout, director of the school, “Stan Richards and others have supported our program, have recognized the incredible talent of our students, faculty, and staff, and have committed to the future to enable our program to grow excellence. This is a wonderful opportunity for the UT advertising and public relations program.”