Advertising & PR > News > Student Spotlight: Morgan Douglas

Student Spotlight: Morgan Douglas

Waking up at 4 am during the summer is something unheard of, but when you are waking up to drive to the Kidd Kraddick Morning Show it’s totally worth it. This summer, Morgan Douglas, a public relations student, interned in Dallas, Texas as a social media intern for the radio show. Douglas’ was able to apply the knowledge she learned in school to her internship and also acquired new skills along the way.

Tell us about your time at UT. What are you involved in?

My time at UT has flown by and it has been everything I expected and more! I was born a longhorn. I always knew I wanted to go to Texas, when I decided I wanted to study public relations it was just icing on the cake that the Moody College of Communication has one of the best advertising and public relations programs in the country. I'm involved with PRSSA and am an Account Executive with Texas Tower PR. I also work a part-time job and have an internship.

Morgan Douglas

Tell us about your summer internship?

This summer I was the social media intern for the Kidd Kraddick Morning Show. I grew up listening to the Kidd Kraddick, so when I found out about the opportunity I knew it would be the perfect fit. An internship with the Kidd Kraddick Morning Show is not your run of the mill internship. The show goes live at 6am CT, which meant an entire summer of 4:00am alarm clocks. But the early mornings were totally worth it. I got to work with an amazing group of people who come to work each day to make sure listeners in over 100 cities across the country start their morning off with a laugh. A typical day for me consisted of getting the show's run sheet from production and start to outline the big social media posts for the day. My main function was managing the KiddNation Twitter handle and Instagram live during broadcast. I would tweet out teases for the next segment, gather feedback from listeners, and monitor the Twitter feeds for each cast member on HootSuite and the comments coming in from Facebook. After the show, I would join everyone for the production meeting. Those meetings were probably one of my favorite parts of the internship. Each day we would share what we thought were the best and worst parts of the day's show, and brainstorm ideas for improvements or new segments. It was really fun to participate in the creative process and see what goes on behind the scenes of a nationally syndicated radio show.

What did you learn from your time at the Kidd Kraddick Morning Show?

I learned the importance of timeliness and deadlines. When you're working in real-time with a live radio show, things have to go out NOW. You have to capitalize on the moment, because once it's gone, it's gone. I also got to experience a little bit of crisis management. On a morning radio show you have a cast of characters, each entitled to their own opinion, and free to say what they feel. Not every listener will necessarily be happy or agree with what was said on the radio so sometimes things would get ugly online and we had to brainstorm and find a way to meet listeners in the middle.

What role do you see social media playing in Ad/PR?

I really see social media as a tool that allows an audience to help build and shape a brand. It's an obvious way for PR and advertising professionals to connect with consumers, but social media also allows those consumers to put a personal face on that brand. They choose how to interact with it in real-time and on a more experiential level than say just watching an ad before that Buzzfeed video.

Do you have advice for your peers?

My advice to PR/AD majors would be to find something you enjoy. I interned at the Kidd Kraddick Morning Show because I have always loved listening to the show. The greatest thing about being a student in this program is the versatility of our degrees and skills. We are taught to be great communicators. Communication is a universal skill; we can do it anywhere, in any industry, with any title. So go out and find an internship that fits you!

Staff Writer

For more information, contact:

Kathleen Mabley at 512-232-1417