Research Publications

Books and Journal Publications 2012 - Present

Lucy Atkinson

Refereed Journal Articles

Kang, E. Y. & Atkinson, L. (2019) “Effects of message objectivity and focus on green CSR communication: The strategy development for a hotel’s green CSR message.” Published online first in Journal of Marketing Communications.

Lee, S.Y. and Atkinson, L. (in print). “Never Easy to Say "Sorry": Exploring the Interplay of Crisis Involvement, Brand Image and Message Appeal in Developing Effective Corporate Apologies. Public Relations Review, 45(1): 178-188.

Lazard, A., Mackert, M., Bock, M., Love, B., Dudo, A., & Atkinson, L. (In press) Visual Assertions: Effects of Photo Manipulation and Dual Processing for Food Advertisements. Visual Communication Quarterly. 

Atkinson, L. (in press). “Portrayal and Impacts of Climate Change in Advertising and Consumer Campaigns.” In M. C. Nisbet (Ed.), The Oxford Encyclopedia of Climate Change Communication. Oxford University Press.

Roser-Renouf, C., Atkinson, L., Maibach, E.W. and Leiserowitz, A. (2016). “The Consumer as Climate Activist: Objectives, Beliefs and Behaviors.” International Journal of Communication, 10: 4759-4783.

Kang, E. Y. & Atkinson, L.  (2016) “Pro-social Outcomes of Hotel CSR’s Perceived Motives.” Published online first in Social Marketing Quarterly.

AbiGhannam, N. and Atkinson, L. (2016) “Good green mothers consuming their way through pregnancy: the roles of environmental identities and information seeking in coping with the transition.” Consumption Markets & Culture, 19(5): 451-474.

Nelson, M., Atkinson, L., Rademacher, M. and Ahn, R. (In press) “How Media Use and Family Build Children’s Persuasion Knowledge.” Accepted for publication in Journal of Current Issues & Research in Advertising.

Atkinson, L. (2015) “Good Corporate Citizenship: Predictors of support for corporate social justice as an element of sustainable citizenship norms in Europe.” International Journal of Communication, 9: 3223–3244.

Atkinson, L. (2015) “Locating the “politics” in political consumption: A conceptual map of four types of political consumer identities.” International Journal of Communication, 9: 2047-2066.

Atkinson, L. and Kim, Y. (2015). “‘I Drink It Anyway and I Know I Shouldn't’: Understanding Green Consumers' Positive Evaluations of Norm-violating Non-green Products and Misleading Green Advertising.” Environmental Communication, 9(1): 37-57.

Atkinson, L., Nelson, M. and Rademacher, M. (2015) “A Humanistic Approach to Understanding Child Consumer Socialization in the Home.” Journal of Children and Media, 9(1): 95-112.

Lazard, A. and Atkinson. L. (2015) “Putting Environmental Infographics Center Stage: The Role of Visuals at the ELM’s Critical Point of Persuasion.” Science Communication, 37(1): 6-33.

Katz-Kimchi, M. and Atkinson, L. (2014) “Popular climate science and painless consumer choices: Communicating climate change in the Hot Pink Flamingos exhibit, Monterey Bay Aquarium.” Science Communication, 36(6): 754-777.

Sojung, K. and Atkinson, L. (2014) “Responses toward Corporate Crisis and Corporate Advertising.” Journal of Promotion Management, 20(5): 647-665.

Atkinson, L. (2014). “Green moms: the social construction of a green mothering identity via environmental advertising appeals.” Consumption, Markets & Culture, 17(6): 553-572.

Dudo, A., Cicchirillo, V., Atkinson, L., & Marx, S. (2014). “Portrayals of science and scientists in video games: A potential avenue for informal science learning.” Science Communication, 36(2): 219-247.

Atkinson, L. and Rosenthal, S. (2014). “Signaling the green sell: the influence of eco-label source and argument specificity on consumer trust.” Journal of Advertising, 43(1): 33-45.

Atkinson, L. (2013). “Smart shoppers? Using QR codes and “green” smartphone apps to mobilize sustainable consumption.” International Journal of Consumer Studies, 37: 387-393.

Atkinson, L. (2012). “Buying in to Social Change: How private consumption choices engender concern for the collective,” The Annals of the American Academy of Political and Social Science, 644(1): 191-206.

Books

Sheehan, K. and Atkinson, L. Eds. (2014). Green Advertising and the

Laura Bright

Google Scholar

Journal Articles

Bright, Laura F., Gary Wilcox, and Hayley Rodriguez (2019 – in press). #DeleteFacebook and the Consumer Backlash of 2018: How social media fatigue, consumer (mis)trust), and privacy concerns shape the new social media reality for consumers. Journal of Digital and Social Media Marketing, Vol. number forthcoming.

Grau, Stacy Landreth, Susan Bardi Kleiser, and Laura F. Bright (2019). Exploring Social Media Addiction Among Student Millennials. Qualitative Market Research, Vol. 22(2), pp. 200 - 216.

Brinson, Nancy, Matthew S. Eastin, and Laura F. Bright (2019). Advertising in a Quantified World: A Proposed Model of Consumer Trust, Attitude toward Personalized Advertising and Outcome Expectancies. Journal of Current Issues in Research and Advertising, Vol. 40(1), pp. 54 – 72.

Bright, Laura F., and Kelty Logan (2018). “Is my Fear of Missing Out (FOMO) Causing Fatigue?”: Advertising, Social Media Fatigue, and the Implications for Consumers and Brands. Internet Research, Vol. 28(5), pp. 1213 - 1227.

Logan, Kelty, Laura F. Bright, and Stacy Landreth Grau (2018). “Unfriend Me, Please!”: An Examination of Social Media Fatigue Using the Theory of Rational Choice. Journal of Marketing Theory and Practice, Vol. 26(4), pp. 357 - 367.

Jung, Jyong Hyuok, Blake McAdow, Jacqueline Lambiase, and Laura F. Bright (2017). Penalties Off the Field: Exploring Social Media Policies for Students at Universities. Journal of Social Media in Society, Volume 6(2), pp. 386 – 405.

Bright, Laura F., Susan Bardi Kleiser, and Stacy Landreth Grau (2015). Too Much Facebook?: An Exploratory Examination of Social Media Fatigue. Computers in Human Behavior, Volume 44, March 2015, pp. 148 - 155.

Logan, Kelty, and Laura F. Bright (2014). Deal Me In!: Assessing Consumer Response to Daily-Deal Websites. International Journal of Internet Marketing and Advertising, Volume 8(3), pp. 161-180.

Bright, Laura F. (2014). Taming the Information Beast: Content Customization and Its Impact on Media Enjoyment. Online Journal of Communication and Media Technologies, Vol. 4(3), pp. 143 - 169. 

Gangadharbatla, Harsha, Laura F. Bright, and Kelty Logan (2014). Social Media and News Gathering: Tapping Into The Millennial Mindset. Journal of Social Media in Society, Vol. 3(1), pp. 45 - 63.

Bright, Laura F. and Terry Daugherty (2012). Does customization impact advertising effectiveness? An exploratory study of consumer perceptions of advertising in customized online environments. Journal of Marketing Communication, Vol. 18(1), pp. 19 - 37.

Cunningham, Nicole, and Laura F. Bright (2012). The Tweet is in Your Court: Measuring the Effectiveness of Athlete Endorsements in Social Media. International Journal of Integrated Marketing Communications, Vol. Fall 2012, pp. 73 - 87.

Logan, Kelty, Laura F. Bright, and Harsha Gangadharbatla (2012). Facebook Versus Television: Advertising Value Perceptions Among Females. Journal of Research in Interactive Marketing, Vol. 6(3), pp. 164 – 179.

Bright, Laura F. (2010). Media Evolution and Web 2.0 Technologies. In A Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, Matthew S. Eastin, Terry Daugherty, and Neal Burns (eds.), IGI Global, Hershey, PA.

Daugherty, Terry, Matthew S. Eastin, and Laura F. Bright (2008). Exploring Consumers Motivations for Creating User-Generated Content. Journal of Interactive Advertising, Vol. 8(2).

Turnbull, Donald and Laura F. Bright (2008). Advertising Academia with Sponsored Search: An Exploratory Study Examining the Effectiveness of Google AdWords at the Global and Local Level. International Journal of Electronic Business, Vol. 6(2), pp. 149 - 171.

Published Book Chapters

Bright, Laura F. (2019 – in press). User-Generated Content in Communication. Oxford Bibliographies. Oxford University Press, London, UK, will be available at: http://www.oxfordbibliographies.com/.

Lambiase, Jacqueline, and Laura F. Bright (2016). Boosters, idealized citizens, and cranks:  Community managers for cities share nostalgia and information on social media, but real engagement is messy and time-consuming. In Public Relations and Participatory Culture: Fandom, Social Media, and Community Engagement, eds. Amber L. Hutchins and Natalie Tindall, Routledge, Taylor & Francis Group, New York, NY.

Bright, Laura F. (2013). Methodologies for Assessing Effects of Media. In Encyclopedia of Media Violence, Matthew S. Eastin (ed.), Sage Publications, Thousand Oaks, CA.

Bright, Laura F. (2013). Effects of Violent Internet Content. In Encyclopedia of Media Violence, Matthew S. Eastin (ed.), Sage Publications, Thousand Oaks, CA.

Daugherty, Terry, Matthew S. Eastin, Laura F. Bright, and Shu-Chuan Chu (2010). Expectancy-Value: Identifying Relationships Associated with Consuming User-Generated Content. In A Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, Matthew S. Eastin, Terry Daugherty, and Neal Burns (eds.), IGI Global, Hershey, PA.

Daugherty, Terry, Harsha Gangadharbatla and Laura F. Bright (2010). Presence and Persuasion. In Presence and Popular Media: Understanding Media Users’ Everyday Experiences. Cheryl Campanella Bracken and Paul Skalski (eds.), Lawrence Erlbaum.

Recent Refereed Conference Proceedings (2014 – 2019)

Bright, Laura F., Kelty Logan, Ashley English, Euseon Kwon, Jessica Kingman, Jennifer Hallabough, and Kevin Lyons (2019). Social Media Fatigue and the Advertising Industry: How are Consumers, Clients, and Content Creators Dealing with the Pressure to be Constantly Connected?, American Academy of Advertising Annual Conference, Dallas, Texas, March 28 – 31.

Brinson, Nancy, Matthew S. Eastin, and Laura F. Bright (2016). Privacy and the Quantified Self: An Examination of Trust, Attitude toward Personalized Advertising and Health Expectancies. American Marketing Association Summer Educator’s Conference Proceedings (extended abstract), Atlanta, Georgia, August 4th – 6th.

Jung, Jong-Hyuok, Jane Kucko, Jacqueline Lambiase, Catherine Coleman, James Ebel, Huizhen Du, Wonsun Shin, Laura F. Bright, Karen Lancendorfer, Anthony Spencer, and Oscar Gomez (2016). Strategies for Developing Study Abroad Programs in the Global Era. American Academy of Advertising Annual Conference Proceedings (extended abstract), Seattle, Washington, March 17th – 20th.

Brinson, Nancy, Matthew S. Eastin, and Laura F. Bright (2016). Consumer Privacy Concerns in the Age of Unlimited Data: Is the Privacy Paradox Really True?. American Marketing Association Annual Mid-Winter Conference Proceedings (extended abstract), Las Vegas, NV, February 26th – 27th.

Bright, Laura F., Stacy Landreth Grau, and Susan Bardi Kleiser (2015). Thumbs Down to Facebook? Exploring Social Media Addiction Among Millennials Using the Consumption Continuum Framework. American Academy of Advertising Annual Conference Proceedings  (extended abstract), Chicago, Illinois, March 26 – 29.

Gangadharbatla, Harsha, Glenn Griffin, Laura F. Bright, Trina Arnett, Harish Valsan, and Eric Schwieger (2015). The Role of Technology in Advertising Education and Practice. American Academy of Advertising Annual Conference Proceedings  (extended abstract), Chicago, Illinois, March 26 – 29.

Grau, Stacy Landreth, Laura F. Bright, Kelty Logan, Chris Wilson, and Kevin Keith (2014). So Long Don Draper?: Account Planning, Big Data and the Implications Inside and Outside the Advertising Classroom. American Academy of Advertising Annual Conference Proceedings (extended abstract), Atlanta, Georgia, March 27 – 30.

Erica Ciszek

PUBLISHED REFEREED JOURNAL ARTICLES   

Ciszek, E. (2019). “We are people, not transactions”: Trust as a precursor to dialogue with LGBT publics. Public Relations Review

Ciszek E. (2018). Constructive advocacy:  A strategy of hope in activist strategic communication. Journal of Public Interest Communications, 2(2), 202-220.

Ciszek, E., & Logan, N. (2018). Corporate activism & challenging dialogue: A postmodern examination of Ben & Jerry’s and the Black Lives Matter Movement. Journal of Public Relations Research, 30(3), 115-127, DOI: 10.1080/1062726X.2018.1498342 

Ciszek, E. (2018). Queering PR: Directions in theory and research for public relations scholarship. Journal of Public Relations Research. DOI: 10.1080/1062726X.2018.1440354

Ciszek, E. (2017). Activist strategic communication for social change: A transnational case study of lesbian, gay, bisexual, and transgender activism. Journal of Communication, 67(5), 702-718.

Ciszek, E. (2017). Todo mejora en el ambiente: An analysis of digital LGBT activism in Mexico. Journal of Communication Inquiry, 41(4), 313–330.

Ciszek, E. (2017). Public relations, activism and identity: A cultural-economic examination of contemporary LGBT activism. Public Relations Review, 43(4), 809-816.

Ciszek, E. (2017). Advocacy communication and social identity: An exploration of social mediaoutreach. Journal of Homosexuality, 64(14), 1993-2010. 

Ciszek, E. (2016). A corporate coming out: Crisis communication and engagement with LGBT publics. Case Studies in Strategic Communication, 5, article 5. Available online: http://cssc.uscannenberg.org/cases/v5/v5art5

Ciszek, E. (2016). Digital activism: How social media and dissensus inform theory and practice. Public Relations Review, 42(2), 314–321.

Ciszek, E. (2015). Bridging the gap: Mapping the relationship between activism and public relations. Public Relations Review, 41(4), 447-455. 

Ciszek, E. (2014). Cracks in the glass slipper: Does it really ‘get better’ for LGBTQ youth, or is it just another Cinderella story? Journal of Communication Inquiry, 38(4), 325-340. 

Ciszek, E. (2013). Advocacy and amplification: Nonprofit outreach and empowerment through participatory media. Public Relations Journal, 7(2), 187-213.

Ciszek, E., & Gallicano, T. (2013). Changing cultural stigma: A study of LGBT and mental illness organizations. Public Relations Review, 39(1), 82-84. 

BOOK CHAPTERS                         

Curtin, P., Gaither, T. K., & Ciszek, E. (2015.) Articulating the conjunction of public relations practice and critical/cultural theory through a cultural-economic lens. In J. L’Etang, D. McKie, J. Xifra, & N. Snow (Eds.) The Routledge Handbook of Critical Public Relations (pp. 41-53). New York, NY: Routledge. 

 Ciszek, E. (2019, April 9 expected publication date). Activism. In B. Brunner (Eds.) PublicRelations Theory: Application and Understanding, Wiley & Sons Publishers. 

Ciszek, E. (2013). LGBT advocacy in the digital age: Participatory media and the empowerment of an LGBT public. In N. Tindall & R. W. Waters (Eds.) Coming out of the Closet:  Exploring LGBT Issues in Strategic Communication with Theory and Research (pp. 207-218). New York, NY: Peter Lang Publishing.

Anthony Dudo

Peer-Reviewed Journal Articles

Besley, J.C., O’Hara, K, & Dudo, A. (In press). Strategic science communication as planned behavior: Understanding scientists’ willingness to choose specific tactics. PLOS ONE.

Yuan, S., Dudo, A., & Besley, J. C. (2019). Scientific societies’ support for public engagement: An interview study. International Journal of Science Education: Part B, Communication and Engagement. DOI: 10.1080/21548455.2019.1576240

Yuan, S., Besley, J. C., & Dudo, A. (2019). A comparison between scientists’ and communication scholars’ views about scientists’ public engagement activities. Public Understanding of Science. 28(1): 101-118.

Besley, J. C., Dudo, A., & Yuan, S. (2018). Understanding scientists’ willingness to engage. Science Communication. DOI: 10.1177/1075547018786561

Dudo, A., Besley, J.C., Kahlor, L., Koh, H., Copple, J., & Yuan, S. (2018). Microbiologists’ public engagement views and behaviors. Journal of Microbiology & Biology Education. DOI: 10.1128/jmbe.v19i1.1402

Lazard, A., Mackert, M., Bock, M., Love, B., Dudo, A., & Atkinson, L. (In press). Visual Assertions: Effects of Photo Manipulation and Dual Processing for Food Advertisements. Visual Communication Quarterly. 25(1): 16-30. DOI:10.1080/15551393.2017.1417047

Dudo, A., Copple, J., & Atkinson, L. (2017). Entertainment film and TV portrayals of climate change and their societal impacts. ORE Climate Science. DOI: 10.1093/acrefore/9780190228620.013.374

Besley, J. C., Dudo, A., & Yuan, S. (2017). Scientists’ views about communication objectives. Public Understanding of Science. DOI: 0963662517728478

Yuan, S., Oshita, T., AbiGhannam, N., Koh, H., Dudo, A., & Besley, J. (2017). Two-way communication between scientists and the public: A view from science communication trainers. International Journal of Science Education: Part B, Communication and Engagement. DOI: 10.1080/21548455.2017.1350789

Besley, J. C., & Dudo, A. (2017). Scientists’ views about public engagement and science communication in the context of climate change. ORE Climate Science. DOI:10.1093/acrefore/9780190228620.013.380

Lazard, A., Dudo, A., Dennis, T., Grace, M., & Love, B. (2016). Making a visual impression (or not): Current design practices of nutritional websites. Health Communication, 1-13. DOI:10.1080/10410236.2016.1140267

Besley, J. C., Dudo, A., Yuan, S., & AbiGhannam, N. (2016). Qualitative interviews with science communication trainers about communication objectives and goals. Science Communication. 38(3): 356–381. DOI: 10.1177/1075547016645640

Dudo, A., & Besley, J. C. (2016). Scientists’ prioritization of objectives for online public communication. PLoS ONE, 11(2), e0148867. DOI: 10.1371/journal.pone.0148867

Kahlor, L., Dudo, A., Liang, M-C., AbiGhannam, N., & Lazard, A. (2016). Ethics information seeking and sharing among scientists: The case of nanotechnology. Science Communication. 38(1): 74-98. DOI: 10.1177/1075547015617942

Dudo, A. (2015). Scientists, the media, and the public communication of science. Sociology Compass, 9(9): 761-775. DOI: 10.1111/soc4.12298

AbiGhannam, N., Kahlor, L., Dudo, A., Liang, M. C., Rosenthal, S., & Banner, J. (2015). Expectancies and motivations to attend an informal science lecture series. International Journal of Science Education: Part B, Communication and Engagement, 1-24. DOI: 10.1080/21548455.2015.1039468

Besley, J. C., Dudo, A., & Storksdieck, M. (2015). Scientists’ views about communication training. Journal of Research in Science Teaching, 52(2): 199-220.

Dudo, A., Kahlor, L., AbiGhannam, N., Lazard, A., & Liang, M.C. (2014). An analysis of nanoscientists as public communicators. Nature Nanotechnology, 9: 841-844.

Kahlor, L., Dudo, A., Liang, M.C. & AbiGhannam, N. (2014). What are you saying? Challenges and opportunities for increasing visibility and understanding of indoor microbiological research. Indoor and Built Environment, 24(5) 682–688.

Dudo, A., Cicchirillo, V., Atkinson, L., & Marx, S. (2014). Portrayals of technoscience in video games: A potential avenue for informal science learning. Science Communication, 36(2): 219-247.

Dudo, A. (2013). Toward a model of scientists’ public communication activity: The case of biomedical researchers. Science Communication, 35(4): 476-501.

Cacciatore, M. A., Anderson, A. A., Choi, D-H., Brossard, D., Scheufele, D. A., Liang, X., Ladwig, P. J., Xenos, M., & Dudo, A. (2012). Coverage of emerging technologies: A comparison between print and online media. New Media and Society, 14(6): 1039-1059.

Dahlstrom, M., Dudo, A., & Brossard, D. (2012). Precision of information, sensationalism and self-efficacy as message-level variables affecting risk perceptions. Risk Analysis, 32(1): 155-166.

Books, Edited Books, Chapters in Edited Books, & Book Reviews

Besley, J.C., & Dudo, A. (Forthcoming). Strategic Science Communication. Johns Hopkins University Press.

Bennett, N., Dudo, A., Yuan, S., & Besley, J. C. (2019). Scientists, trainers, and the strategic communication of science. In T. Newman (Ed.), Theory and Best Practices in Science Communication Training (pp. 9-31). New York: Routledge.

Dudo, A. (2018). [Review of the book The Chicago Guide to Communicating Science, Second Edition]. The Quarterly Review of Biology.

Dudo, A. & Kahlor, L. (Eds.) (2016). Strategic Communication: New Agendas in Communication. (191 pages). New York: Routledge.

Dudo, A. (2015). Television. In R. Gunstone (Ed.) Encyclopedia of Science Education (pp. 1067-1068), New York: Springer.

Liang, M. C., Dudo, A., Kahlor, L., AbiGhannam, N., & Lazard, A. (2013). Nano-scientists as consumers and sources of information about nanoethics. In J. Goodwin, M. F. Dahlstrom & S. H. Priest (Eds.), Ethical issues in science communication: A theory-based approach (pp. 135-149). Charleston, SC: CreateSpace.

Nisbet, M., & Dudo, A. (2013). Entertainment media portrayals and their effects on the public understanding of science. In D. Nelson, K. Grazier, J. Paglia, & S. Perkowitz (Eds.) Hollywood Chemistry: When Science Met Entertainment (Vol. 1139, pp. 241-249), Washington DC: American Chemical Society.

Choi, D. H., Dudo, A., & Scheufele, D. A. (2013). U.S. news coverage of neuroscience nanotechnology: How U.S. newspapers have covered neuroscience nanotechnology during the last decade. In S. A. Hays, J. S. Robert, C. A. Miller & I. Bennett (Eds.), Yearbook of Nanotechnology in Society: Nanotechnology, the Brain, and the Future (Vol. 3, pp. 67-78). New York: Springer.

Brossard, D., & Dudo, A. (2012). Cultivation of attitudes toward science. In J. Shanahan, M. Morgan, & N. Signorielli (Eds.), Living with Television Now: Advances in Cultivation Theory and Research (pp. 120-146), New York: Peter Lang Publishing.

White Papers, Editorials, Popular Articles, & Commissioned Reports

Dudo, A., & Besley, J. C. (2019, July). Best Practices for Communications Workforce at Science Philanthropies. Report supported by The Rita Allen Foundation, Lasker Foundation, and John Templeton Foundation.

Newman, T., Volpe, C., Lindenfeld, L., Besley, J. C., Dudo, A., & Leavey, N. (2019, June). Assessing Scientists’ Willingness to Engage in Science Communication. Report supported by the Burroughs Wellcome Fund, Kavli Foundation, and Chan Zuckerberg Initiative.

Besley, J. C., & Dudo, A. (2019, April). What it means to ‘know your audience’ in science communication. The Conversation.

Yuan, S., Dudo, A. & Besley, J. C. (2018, Feb.). Landscaping Overview of Organizational Support for Public Engagement from Scientific Societies. Report in support of the “Support Systems for Scientists’ Communication and Engagement” study funded by the Kavli, Moore, Packard, and Rita Allen Foundations.

Dudo, A. & Besley, J. C. (2017, Nov.). Landscape Overview of the North American Science Communication Training Community. Report in support of the “Support Systems for Scientists’ Communication and Engagement” study funded by the Kavli, Moore, Packard, and Rita Allen Foundations.

Besley, J. C., Dudo, A., Yuan, S. (2017, Sept.). Science communicators must consider short-term objectives while keeping their eyes on the prize. The Conversation. Retrieved Sept. 21, 2017 on https://theconversation.com/science-communicators-must-consider-short-t…

Besley, J. C., Dudo, A., & Yuan, S. (2016, July). 2015/2016 Survey of ACS Members’ Public Engagement. Report in support of the American Chemical Society.

Besley, J. C., Dudo, A., & Yuan, S. (2016, July). 2016 Survey of ASBMB Members’ Public Engagement. Report in support of the American Society for Biochemistry and Molecular Biology.

Besley, J. C., Dudo, A., & Yuan, S. (2016, July). 2016 Survey of ESA Members’ Public Engagement. Report in support of the Ecological Society of America.

Besley, J. C., & Dudo, A. (2016, May). Science communication training should be about more than just how to transmit knowledge. The Conversation. Retrieved May 31, 2016 on https://theconversation.com/science-communication-training-should-be-ab…

Besley, J. C., Dudo, A., & Yuan, S. (2016, May). 2015 Survey of GSA Members’ Public Engagement. Report in support of the Geological Society of America.

Besley, J. C., Dudo, A., & Yuan, S. (2016, March). 2015 Survey of APSA Members’ Public Engagement. Report in support of the American Political Science Association.

Besley, J. C., Dudo, A., & Yuan, S. (2016, March). 2015 Survey of AAAS Members’ Public Engagement. Report in support of the American Association for the Advancement of Science’s Center for Public Engagement with Science and Technology.

Besley, J. C., Dudo, A., & Yuan, S. (2016, March). 2015 Survey of ASM Members’ Public Engagement. Report in support of the American Society for Microbiology.

Besley, J. C., Dudo, A., & Yuan, S. (2016, March). 2016 Survey of AGU Members’ Public Engagement. Report in support of the American Geophysical Union.

Kahlor, L., Dudo, A., Liang, M-C., & AbiGhannam, N. (2012). Essential Knowledge of the Indoor Environment for Decision Makers: A Benchmark and a Nascent Database. Report for the Alfred P. Sloan Foundation.

Matthew Eastin

Refereed Journal Articles

Eastin, M. S., Cicchirillo, V., & Mabry, A. (2015). Extending the Digital Divide Conversation: Examining the Knowledge Gap Through Media Expectancies. Journal of Broadcasting & Electronic Media, 59(3), 416-437.

Eastin, M. S., Kahlor, L. A., Liang, M-C., and Abi Ghannam, N. (2015), Information-Seeking as a Precaution Behavior: Exploring the Role of Decision-Making Stages. Human Communication Research, 41: 603–621. doi: 10.1111/hcre.12062

Griffiths, R. P., Eastin, M. S., & Cicchirillo, V. (2015). Competitive Video Game Play An Investigation of Identification and Competition. Communication Research, 0093650214565895.

Eastin, M.S., Cicchirillo, V.J., Cunningham, N.R., Liang, M.C. (2014). Managing Media: Segmenting Media through Consumer Expectancies. International Journal of Business and Social Research 4(4), 8 – 19 10.

Kim, E., & Eastin, M.S. (2012), “The Role of Hedonic Goals in Post Impulsive Buying Product Evaluation,” In Proceedings of the Society of Consumer Psychology (SCP), Amitav Chakravarti and Anirban Mukhopadhyay, eds., Las Vegas, NV: Society for Consumer Psychology

Kim, S. J., & Eastin, M. S. (2011). Hedonic tendencies and the online consumer: An investigation of the online shopping process. Journal of Internet Commerce, 10(1), 68 – 90.

Kahlor, L., & Eastin, M.S. (2011). Television’s role in the culture of violence towards women:study of television viewing and the cultivation of rape myth acceptance. Journal of Broadcast and Electronic Media, 55(2), 215 – 231.

Yim, M.Y., Yoo, S., Till, B., & Eastin, M.S. (2010). In-store video advertising effectiveness: In-market field data. Journal of Advertising Research, 50(4), 386 – 402.

Books

Eastin, M.S. (Ed.). (2013). Encyclopedia of media violence. Sage Press.

Whitten, P., Kreps, G., & Eastin, M. S. (Eds.) (2011). E-health: The advent of online cancer information systems. New York, NY: Hampton Press.

Eastin, M.S., Daugherty, T., & Burns, N. (Eds.) (2010). The handbook of research on digital media and advertising: User generated content consumption. Hershey, PA: IGI Global.

 
Wei-Na Lee

Refereed Journal Publications

Lee, Wei-Na (accepted), “A Reflection on the Role of Culture in Advertising and Thoughts for Future Research,” Journal of Advertising.

Yoo, Jin Young and Wei-Na Lee(accepted), “How Does Patriotism Work Across Countries Consumer Response to Ads with a Patriotic Theme in South Korea and the U.S.,” International Communication Gazette.

Lee, Jin Kyun, Byung-Kwan Lee, and Wei-Na Lee (accepted), “The Effects of Country-of-Origin Fit on Cross-Border Brand Alliances: Quadratic Moderation of Consumer Product Knowledge,” Asia Pacific Journal of Marketing and Logistic.

Hong, Jimi and Wei-Na Lee (accepted), “An Investigation of the Interplay Between Regulatory-Fit and Image-Message Congruence in Fundraising Messages,” Journal of Current Issues and Research in Advertising.

Sung, Yoon Hi, Eun Yeon Kang and Wei-Na Lee (2018), “Why Do We Indulge? Exploring Motivations for Binge Watching,” Journal of Broadcasting and Electronic Media, 62(3), 408-426.

Rachel Lim, Yoon Hi Sung, and Wei-Na Lee (2018), “Connecting with Global Consumer through CSR Initiatives: A Cross-Cultural Investigation of Congruence Effects of Attribution Styles and Message Types,” Journal of Business Research, 88 (July), 11-19. 

Hong, Jimi and Wei-Na Lee (2017), “A Content Analysis of Compatible Fit Among Message Elements in Philanthropy Ads,” Journal of Promotion Management, 24(6), 820-844.

Lee, Jin Kyun, Taesoo Ahn, Wei-Na Lee, and Paul Pedersen (2017), “Managing Sports Brands in a Global Consumer Market: The Role of Country-of-Origin Fit in Cross-Border Strategic Brand Alliances,” South African Journal for Research in Sport, Physical Education and Recreation, 39(1), 81–96.

Kim, Dong Hoo, Jinnie Jin-Young Yoo, and Wei-Na Lee (2016), “The Influence of Self-Concept on Ad Effectiveness: Interaction between Self-Concept and Construal Levels on Effectiveness of Advertising,” Journal of Marketing Communications. http://www.tandfonline.com/eprint/cJIJYBiIKyXZff6AZ5s6/full 

Lee, Byung-Kwan and Wei-Na Lee (2016), “The Effect of Structural Alignment on Choice-Process Satisfaction and Preference Formation: The Moderating Role of Self-Construal,” Journal of Business Research, 69(8), 2747-2755.

Bang, Hye Jin and Wei-Na Lee (2016), “Consumer Response to Ads in Social Network Sites An Exploration into the Role of Ad Location and Path,” Journal of Current Issues and Research in Advertising, 37(1), 1-14.

Yoo, Jin Young and Wei-Na Lee (2016), “Calling It Out: The Impact of National Identity on Consumer Response to Ads with a Patriotic Theme,” Journal of Advertising, 45(2), 244-255.

Zhang, Jie and Wei-Na Lee (2015), “Testing the Concepts of Market Mavenism and Opinion Leadership in China,” American Journal of Business, 30(3), 178-195.

Um, Nam Hyun and Wei-Na Lee (2015), “Does Culture Influence How Consumers Process Negative Celebrity Information? Impact of Culture in Evaluation of Negative Celebrity Information,” Asian Journal of Communication, 25(3), 327-347.

Um, Nam Hyun and Wei-Na Lee (2015), “Korean Advertising Practitioners’ Perspectives on Celebrity Endorsement,” Journal of Promotion Management, 21(1), 33-54.

Yoo, Jin Young and Wei-Na Lee (2014), “A Longitudinal Assessment of Published Content Analysis Articles from 1996 to 2011,” Journal of Advertising Research(Korea), 102(fall), 72-114.

Zhang, Jie and Wei-Na Lee (2014), “Exploring the Impact of Self-Interests on Market Mavenism and eMavenism: A Chinese Story,” Journal of Internet Commerce, 13 (3-4), 194-210.

Kim, Yoojung and Wei-Na Lee (2014), “Networking for Philanthropy: Understanding Volunteer Behavior in Social Network Sites,” Cyberpsychology, Behavior, and Social Networking, 17(3), 160-165. 

Ball, Jenny, Angie Liang, and Wei-Na Lee (2014), “Potential for Stigma Reduction through Direct-To-Consumer Pharmaceutical Advertising: A Content Analysis of Television Commercials,” Journal of Current Issues and Research in Advertising, 35(2), 190-208.

Zhang, Jie and Wei-Na Lee (2013), “Exploring the Impact of Cultural Value Orientations on Market Mavenism and Opinion Leadership,” Journal of Promotion Management, 19(5), 534-555.

Tsai, Wan-Hsui Sunny, Jinnie Jin-Young Yoo, and Wei-Na Lee (2013), “For Love of Country? Exploring the Role of Consumer Ethnocentrism in China, Korea, and the U.S.,” Journal of Global Marketing.26(2), 98-114.

Kim, Yoojung, Wei-Na Lee, and Jong-Hyuok Jung (2013), “Changing the Stakes: A Content Analysis of Internet Gambling Advertising in Popular TV Poker Programs between 2006 and 2010,” Journal of Business Research. 66(9), 1644-1650.

Jung, Jong-Hyuok, Yongjun Sung, and Wei-Na Lee (2013), “Smart Choice: Smartphone Users’ Intentions to Accept Mobile Advertising,” Online Journal of Communication and Media Technologies. 3(2), 187-202.

Tsai, Wan-Hsui Sunny, Wei-Na Lee, and Young-A Song (2013), “A Cross-Cultural Study of Consumer Ethnocentrism in China and the U.S.,” Journal of International Consumer Marketing, 25(2), 80-93.

Lee, Jin Kyun, Byung-Kwan Lee, and Wei-Na Lee (2013), “The Effect of Country-of-Origin Fit on Consumer Product Evaluation in Cross-Border Strategic Brand Alliance,” Journal of Business Research, 66(3), 354-363.

Moon, Jang Ho and Wei-Na Lee (2012), “Behind-the-Scenes of A Brand: The impact of brand Information Disclosure on Consumer Responses,” Journal of Advertising and Promotion Research.1(5), 187-226.

Lee, Jin Kyun, Jeffrey Wang and Wei-Na Lee (2012), “How is Strategic Brand Alliance Communicated to Consumers? A Content Assessment of Print Ads,” Journal of Advertising and Promotion Research, 1(2), 5-40.

Windels, Kasey and Wei-Na Lee (2012), “Female Representation in Advertising Creative Departments,”Gender in Management, 27(8), 502 – 519. [Also in New Directions in Critical Marketing Studies, published by SAGE Publications, September 2013.]

Zhang, Jie and Wei-Na Lee (2012), “Exploring the Influence of Cultural Value Orientations on Motivations of Electronic Word-of-Mouth Communication,” Journal of Internet Commerce, 11(2), 117-138.

Refereed Conference Proceedings (abstracts and full papers)

Sung, Yoon Hi and Wei-Na Lee (2018), “The Impact of Prosocial Advergames on Consumer Response,” 2018 Conference of the American Academy of Advertising, American Academy of Advertising.

Hong, Jimi, Hyunsang Son, So Young Lee, and Wei-Na Lee (2018), “Does the Congruence between Motivational Directions and Facial Expressions in Ads Impact Fundraising Persuasion?” 2018 Conference of the American Academy of Advertising, American Academy of Advertising.

Hong, Jimi and Wei-Na Lee (2017), “If It Feels Right: The Interplay between Regulatory-Fit and Image-Message Congruence in Fundraising Messages,” in Tom Reichert (Ed.), Proceedings of the 2017 Conference of the American Academy of Advertising(pp. 206-219), American Academy of Advertising.

Choi, Jin-A, Wei-Na Lee, and Sunny Tsai (2017), “The ‘Rich and Famous’ of Social Media: Understanding Social Media Celebrities as Brand Endorsers,” in Tom Reichert (Ed.), Proceedings of the 2017 Conference of the American Academy of Advertising(p. 56), American Academy of Advertising.

Lim, Rachel, Yoon Hi Sung, and Wei-Na Lee (2016), “Judge Me Not by My Words but by How I Say Them: The Role of CSR Communication Style in Consumer Response,” Proceedings of the 2016 Conference of the American Academy of Advertising(pp. 234-243), in Tom Reichert (Ed.), American Academy of Advertising.

Ahn, Jisoo, Wei-Na Lee, Hyeseung Koh, and Minwoog Chung (2016), “A Content Analysis of 30 years of Direct-to-Consumer Advertising Research,” in Tom Reichert (Ed.), Proceedings of the 2016 Conference of the American Academy of Advertising(pp. 111-120), American Academy of Advertising. 

Zhang, Jie and Wei-Na Lee (2016), “Chapter 162: Testing the Concepts of Market Mavenism and 

Opinion Leadership in China,” in Michael W. Obal, NinaKrey, ChristianBushardt(Eds.), Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement EraProceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference(p. 531). Springer, ISBN: 978-3-319-11814-7 (Print) 978-3-319-11815-4 (Online), DOI 10.1007/978-3-319-11815-4_162.

Sung, Yoon Hi and Wei-Na Lee (2015), “Does Corporate Social Responsibility (CSR) Wear Out? The Impact of Perceived CSR Novelty on Consumer Skepticism,” in Michael Ahearne and Douglas E. Hughes (Eds), Proceedings of the 2015 American Marketing Association Summer Educators’ Conference(pp. O-10-11), American Marketing Association.

Kim, Dong Hoo, Jinnie Jin-Young Yoo, and Wei-Na Lee (2015), “The Real Me or the Ideal Me: A Match between Self-Concept and Ad Message Framing,” in Echo Wen WanandMeng Zhang (Eds), AP-Asia-PacificAdvances inConsumer Research, Vol. 11 (pp. 45-50), Association for Consumer Research.

Sung, Yoon Hi, Eun Yeon Kang, and Wei-Na Lee (2015), “’My Name Is… and I’m a Binge Viewer’:  An Exploratory Study of Motivations for Binge Watching Behavior,” in Michelle Nelson (Ed.), Proceedings of the 2015 Conference of the American Academy of Advertising(p. 169),American Academy of Advertising.

Lim, Rachel, Yoon Hi Sung, and Wei-Na Lee (2015), “Building a Socially Responsible Image: An Analysis of the Fortune Global 500 Companies through Their Websites,” in Tom Brown and Vanitha Swaminathan (Eds.), Proceedings of the American Marketing Association 2015 Winter Marketing Educators’ Conference (pp. 295-296), American Marketing Association. [Best Paper—Social Responsibility, Sustainability, and Public Policy track]

Yoo, Jinnie Jin Young and Wei-Na Lee (2014), “The Differential Effects of National Identity Activation on Consumer Response to Patriotism-Themed Ads,”in Jisu Huh (Ed.), Proceedings of the 2014 Conference of the American Academy of Advertising (p. 104), American Academy of Advertising. 

Tsai, Wan-Hsui Sunny, Jin Young Yoo, and Wei-Na Lee (2013), “A Cross-Cultural Study of Consumer Ethnocentrism in China, South Korea, and the United States,” in Karen Lancendorfer (Ed.), Proceedings of the 2013 Conference of the American Academy of Advertising(p. 46).American Academy of Advertising. 

Zhang, Jie and Wei-Na Lee (2013), “Exploring the Impact of Self-Interests on Market Mavenism and eMavenism: A Chinese Story,” in Karen Lancendorfer (Ed.), Proceedings of the 2013 Conference of the American Academy of Advertising(p. 48). American Academy of Advertising.

Tsai, Wan-Hsui Sunny, Wei-Na Lee, and Young-A Song (2012), “Consumer Ethnocentrism in Times of Economic Crisis,” in Margaret Morrison (Ed.), Proceedings of the 2012 Conference of the American Academy of Advertising(p. 177). American Academy of Advertising.

Um, Nam-Hyun and Wei-Na Lee (2012), “Consumers’ Response to Negative Information About A Celebrity Endorser: A Cross-cultural Study,” in Margaret Morrison (Ed.), Proceedings of the 2012 Conference of the American Academy of Advertising(p. 129). American Academy of Advertising.

Zhang, Jie and Wei-Na Lee (2012), “To Help You or to Serve Myself? Exploring the Psychological Tendencies of eMavens” in Margaret Morrison (Ed.), Proceedings of the 2012 Conference of the American Academy of Advertising(p. 142). American Academy of Advertising.

Book Chapters

Yoo, Jin Young and Wei-Na Lee (2015), “Multicultural Advertising in the U.S.,” in Ahmad Jamal, Lisa Penaloza, and Michael Laroche (Eds.), Routledge Companion to Ethnic Marketing(pp. 275-294). Routledge Publishing, New York. 

Lee, Wei-Na and Nam Hyun Um (2014), “Celebrity Endorsement and International Advertising,” in Hong Cheng (Ed.), Handbook of International Advertising Research(pp. 353-374). Wiley-Blackwell Publishing. 

Lee, Wei-Na and Sejung Marina Choi (2012), “Celebrities in Advertising: The Asian Perspective,” in Amir Hetsroni (Ed.), Advertising and Reality: A Global Study of Representation and Content(pp. 165-188). Continuum International Publishing Group.

Lee, Wei-Na and Jin Young Yoo (2012), “Understanding the Role of Culture in Advertising,” in Shintaro Okazaki (Ed.), Handbook of Research on International Advertising(pp. 20-41). Edward Elgar Publishing, UK.

Lee, Wei-Na Lee and Carrie La Ferle (2012), “How Advertising Works Within a Cultural Context: Theories and Frameworks Informing the Process,”in Shelly Rodger and Esther Thorson (Eds.), Advertising Theory(pp. 162-173). New York: Routledge, Taylor & Francis Group.

Refereed Conference Presentations

Hong, Jimi and Wei-Na Lee (2016), Are We Telling Compelling Stories for Worthy Causes? A Content Analysis of Philanthropy 400’s Fundraising Ads.Paper presented at Association for Education in Journalism and Mass Communication 2016 Annual Conference, Minneapolis, MN.

Hong, Jimi and Wei-Na Lee (2016), When It Just Feels Right: The Impact of Regulatory-Fit on Consumer Response to Fundraising Campaigns.Paper presented at Association for Education in Journalism and Mass Communication 2016 Annual Conference, Minneapolis, MN.

Lee, So Young and Wei-Na Lee (2016), To-Date versus To-Go? Exploring the Interplay of Self-Construal and 

Goal Framing in the Effectiveness of Advertising Campaigns for Charitable Giving. Paper presented at Society for Consumer Psychology 2016 Annual Winter Conference, St. Pete Beach, FL.

Sung, Yoon Hi, Eun Yeon Kang, and Wei-Na Lee (2015),A Bad Habit for Your Health? An Exploration of Psychological Factors for Binge Watching Behavior. International Communication Association 2015 Annual Conference, San Juan, Puerto Rico. *Publicity: [Covered by over 94 news outlets in more than 12 countries] US News & World Report, Time, Newsweek, Salon, CBS News, Today, New York Magazine, Yahoo Health, Business Insider Australia, Daily Mail, Emerge il Futuro, AGI, Sun News, Scientias, Daily RX, Entertaiment.ie, WebMD, New York Daily News, The Australian, Por qui Docteur, MTV, Knack, News.ch, Lenta, 7 Sur 7, etc.

Zhang, Jie and Wei-Na Lee (2014). Testing the Concepts of Market Mavenism and Opinion Leadership in China. Paper presented at the 2014 Academy of Marketing Science Annual Conference, Indianapolis, IN.

Lee, Jin Kyun, Taesoo Ahn, and Wei-Na Lee (2013). Talent Wins Games, But Teamwork Wins Championships: The Effects of Cross-Border Strategic Brand Alliance on Sports Brand Evaluation. Paper presented at the 2013 Association for Education in Journalism and Mass Communication Annual Conference, Washington, D.C.

Bang, Hye Jin and Wei-Na Lee (2013). Consumer Response to Ads in Social Network Sites: An Exploration into the Role of Ad Location and Path. Poster paper presented at the 2013 Association for Education in Journalism and Mass Communication Annual Conference.

Kim, Yoojung and Wei-Na Lee (2012). Networking for Philanthropy in Social Network Sites: Social Capital and the Theory of Reasoned Action. Paper presented at the 2012 Annual Conference of the Association for Education in Journalism and Mass Communication, Chicago, IL.

Lee, Jin-Kyun, Jeffrey Wang, and Wei-Na Lee (2012), Strategic Brand Alliance in Magazine Ads. Paper presented at 2012 International Advertising & Integrated Marketing Communications Conference, Anaheim, CA. [Best Conference Paper Award]

Moon, Jang Ho and Wei-Na Lee (2012), Behind-the-Scenes of a Brand: The Impact of Brand Information Disclosure on Consumer Responses. Paper presented at 2012 International Advertising & Integrated Marketing Communications Conference, Anaheim, CA. [Top Conference Paper Award]

Yoo, Jinnie Jin Young, Jang Ho Moon, Donghoo Kim, and Wei-Na Lee (2012), Exploring Cross-Cultural Differences in Self-Presentation and Self-Disclosure in Social Networking Sites: Korea vs. the U.S.Paper presented at 2012 International Advertising & Integrated Marketing Communications Conference, Anaheim, CA.

Brad Love

Refereed Journal Articles

Benedict, C., Victorson, D., Love, B., Fuehrer, D., Lazard, A., Saffer, A., Linscott, T., and Zachary, M. (in press). “The Audacity of Engagement: Hearing Directly from Young Adults with Cancer on their Attitudes, Perceptions, and Preferences of AYA Cancer Survivorship Research.” Journal of Adolescent and Young Adult Cancer.

Smith, R., Treem, J., and Love, B. (2018). “Communicative Signaling of Occupational Fitness: How Innovative Ability is Expressed and Assessed.” Communication Monographs, vol. 86, iss. 3, pp. 313-35. https://doi.org/10.1080/03637751.2018.1557719.

Love, B., Benedict, C., Van Kirk Villalobos, A., and Cone, J. (2018). “Communication and Comprehensive Cancer Coalitions: Lessons From Two Decades of Campaigns, Outreach, and Training.” Cancer Causes & Control, vol. 29, no. 12, pp. 1239-1247. https://doi.org/10.1007/s10552-018-1122-0.

Lazard, A., Mackert, M., Bock, M., Love, B., Dudo, A., and Atkinson, L. (2018). “Visual Assertions: Effects of Photo Manipulation and Dual Processing for Food Advertisements.” Visual Communication Quarterly, vol. 25, no. 1, pp. 16-30. https://doi.org/10.1080/15551393.2017.1417047.

Donovan, E., Love, B., Mackert, M., Vangelisti, A., and Ring, D. (2017). “Health Communication: A Future Direction for Instructional Communication Research.” Communication Education, vol. 66, no. 4, pp. 490-92. https://doi.org/10.1080/03634523.2017.1349917.

Wong, A.W.K., Chang, T.T., Christopher, K., Lau, S.C.L., Beaupin, L.K., Love, B., Lipsey, K.L., and Feuerstein, M. (2017). “Patterns of unmet needs in adolescent and young adult cancer survivors: In their own words.” Journal of Cancer Survivorship. http://dx.doi.org/10.1007/s11764-017-0613-4

Crook, B. and Love, B. (2016). “’I am sure just writing this post gave you some kind of cathartic release’ Examining the Light and Dark of an Online Young Adult Cancer Support Community.” Qualitative Health Research, vol. 27, no. 6, pp. 938 – 948. https://doi.org/10.1177/1049732316672638.

Dannels, D., Toale, M., Backlund, P., Frederick, J., and Love, B. (2016). “Upside Down/side Up: Problematizing Teacher Communication Behaviors And Learning Outcomes In Communication.” Communication Education, vol. 65, no. 4, p. 495-98. http://dx.doi.org/10.1080/03634523.2016.1203008.

Lazard, A., Dudo, A., Dennis, T., Ewald, M. G., and Love, B. (2016). “Making a Visual Impression (or Not): Current Design Practices of Nutritional Websites.” Health Communication. http://dx.doi.org/ 10.1080/10410236.2016.1140267.

Michael Mackert

Michael Mackert, Ph.D., is the Director of The University of Texas at Austin Center for Health Communication and Professor in the Stan Richards School of Advertising & Public Relations and Department of Population Health. His research focuses primarily on the strategies that can be used in traditional and new digital media to provide effective health communication to low health literate audiences. He leads projects on a variety of public health issues – including tobacco cessation, opioid overdose prevention, and men's role in prenatal health – that generate evidence-based health communication strategies for partners and contribute to health communication scholarship. He is the author of Designing Effective Health Messages.

Publications from 2017-Today

Son, H., Ahn, J., & Mackert, M. (in press) My Information Behaviors Come from Trust in My Sources, not My Health Literacy Level. Health Marketing Quarterly.

Champlin, S., Hoover, D., & Mackert, M. (in press) Family Health in Adult Education: A Missing Piece of the Health Literacy Puzzle. Health Literacy Research and Practice.

Recto, P., Champion, J., & Mackert, M. (2017) Analysis of Health Literacy Frameworks to Assess the Mental Health Needs of Pregnant Adolescents. Research and Theory for Nursing Practice, 31 (2), 137-155.

Pounders, K., Stowers, K., Wilcox, G., Love, B., & Mackert, M. (2017) Exploring Gender and Identity Issues Among Females AYAs in an Anonymous Platform. Journal of Health Psychology, 22 (5), 548-560.

Mackert, M., Koh, H., Mabry, A., Champlin, S., & Beal, A. (2017) Domestic and International College Students: Health Insurance Information Seeking and Use. Journal of International Students, 7 (3), 542-561.

Menendez, M., van Hoorn, B., Mackert, M., Donovan, E., Chen, N., & Ring, D. (2017) Patients with Limited Health Literacy Ask Fewer Questions During Office Visits with Hand Surgeons. Clinical Orthopaedics and Related Research, 475 (5), 1291-1297.

Mackert, M., Guadagno, M., Lazard, A., Donovan, E., Rochlen, A., Garcia, A., & Damásio, M. (2017) Engaging Men in Prenatal Health Promotion: A Pilot Evaluation of Targeted e-Health Content. American Journal of Men’s Health, 11 (3), 719-725.

Lazard, A., Saffer, A., Wilcox, G., Chung, A., Mackert, M., & Bernhardt, J. (2017) E-cigarette Social Media Messages: A Text Mining Analysis of Marketing and Consumer Conversations on Twitter. JMIR Public Health and Surveillance, 2 (2), e171.

Lee, S. & Mackert, M. (2017) ‘People’ Can Be Better than ‘You:’ The Moderating Role of Regulatory Focus on Self-Referencing Messages in Physical Activity Promotion Campaigns among College Students. Health Marketing Quarterly, 34 (3), 157-174.

Perry, E., Carter, P., Becker, H., Garcia, A., Mackert, M., & Johnson, K. (2017) Health Literacy in Adolescents with Sickle Cell Disease. Journal of Pediatric Nursing, 36, 191-196.

Manika, D., Stout, P., Golden, L., & Mackert, M. (2017) How Does Objective and Subjective Human Papillomavirus Knowledge Affect Information‐Seeking Intentions and Source Preferences? Health Marketing Quarterly, 34 (4), 247-267.

Champlin, S., Mackert, M., Glowacki, E., & Donovan, E. (2017) Toward a Better Understanding of Patient Health Literacy: A Focus on the Skills Patients Need to Find Health Information. Qualitative Health Research, 27 (8), 1160-1176.

Mackert, M., Champlin, S., & Mabry, A. (2017) Exploring College Student Health Literacy: Do Methods of Measurement Matter? Journal of Student Affairs Research and Practice, 54 (3), 275-285.

Lazard, A., Mackert, M., Bock, M., Love, B., Dudo, A., & Atkinson, L. (2017) Visual Assertions: Effects of Photo Manipulation and Dual Processing for Food Advertisements. Visual Communication Quarterly, 25 (1), 16-30.

Walker, L., Mackert, M., Ahn, J., Sterling, B., Guy, S., Vaughn, M., & Hendrickson, S. (2017) e-Health and New Moms: Contextual Factors Associated with Use of and Preferences for Sources of Health Information. Public Health Nursing, 34 (6), 561-568.

Benham-Hutchins, M., Staggers, N., Mackert, M., Johnson, A., & deBronkart, D. (2017) “I want to know everything:” A Qualitative Study on Patient Perspectives about Sharing Health Information During Hospitalization. BMC Health Services Research, 17, 529.

Koh, H., Oh, J., & Mackert, M. (2017) Predictors of Playing Augmented Reality Mobile Games While Walking Based on the Theory of Planned Behavior: A Case of Pokemon Go. JMIR: mHealth and uHealth, 5 (12), e191.

Donovan, E., Love, B., Mackert, M., Vangelisti, A., & Ring, D. (2017) Health Communication: A Future Direction for Instructional Communication Research. Communication Education, 66 (4), 490-492.

Case, K., Lazard, A., Mackert, M., & Perry, C. (2018) Source Credibility and e-Cigarette Attitudes: Implications for Tobacco Communication. Health Communication, 33 (9), 1059-1067.

Jeon, Y., Hale, B., Knackmuhs, E., & Mackert, M. (2018) Weight Stigma Goes Viral on the Internet:A Systematic Assessment of YouTube Comments Attacking Overweight Men and Women. Interactive Journal of Medical Research, 7 (1), e6.

Perry, E., Carter, P., Becker, H., & Mackert, M. (2018) The Use of the Newest Vital Sign Health Literacy Instrument in Adolescents with Sickle Cell Disease. Journal of Pediatric Oncology Nursing, 35 (5), 361-367.

Mackert, M., Guadagno, M., Lazard, A., Donovan, E., Rochlen, A., Garcia, A., Damásio, M., & Crook, B. (2018) Engaging Men in Prenatal Health via e-Health: Findings from a National Survey. JMIR Pediatrics and Parenting, 1(2), e7.

Pretorius, K., Mackert, M., & Wilcox, G. (2018) Sudden Infant Death Syndrome and Safe Sleep on Twitter: Public Perceptions and Opinions to Guide Health Promotion. JMIR Pediatrics and Parenting, 1(2), e10425.

Flores, B., Acton, G., Arevalo-Flechas, L., Gill, S., & Mackert, M. (2019). Health Literacy and Cervical Cancer Screening among Mexican-American Women. Health Literacy Research & Practice, 3(1), e1-e8.

Mackert, M., Case, K., Lazard, A., Oh, J., Hughes Wagner, J., Hawk, E., Cofer, J., Hurst, A., Elerian, N., & Lakey, D. (in press) Building a Health Communication Brand for University of Texas System Tobacco Control. Journal of American College Health.

Champlin, S., Hoover, D., & Mackert, M. (in press) Health Literacy in Adult Education Centers: Exploring Educator and Staff Needs. Health Promotion Practice.

van Hoorn, B., Menendez, M., Mackert, M., Donovan, E., van Heijl, M., & Ring, D. (in press) Missed Empathic Opportunities During Hand Surgery Office Visits. The Journal of Bone & Joint Surgery.

Holtz, B., Cotten, S., Zhang, M., Vasold, K., & Mackert, M. (in press) Healthcare Provider Perceptions of Consumer-Grade Devices and Apps for Tracking Health: Pilot Study. JMIR mHealth and uHealth.

Mackert, M., Pounders, K., Brown, L., Kirtz, S., Hughes Wagner, J., Ring, D., Hill, L., Wilcox, G., Murthy, D., Tierney, W., Innerarity, S., McGlone, M., Holleran-Steiker, L., DeSalvo, K., Bernhardt, J., & Pretorius, K. (in press) Development of a Health Communication Campaign to Promote the Texas Prescription Monitoring Program. Health Marketing Quarterly.

Jeeyun Oh

Peer-Reviewed Journal Articles

Oh, J., Kang, H., Sudarshan, S. & Lee, J. (in press). Can liking, commenting, and sharing enhance persuasion? The interaction effect between modality interactivity and social media plugins on smokers’ quitting intentions. Health Communication. https://doi.org/10.1080/10410236.2019.1654172

Oh, J., Ahn, J., & Lim, H. Y. (in press). Interactivity as a double-edged sword: Parsing out the effects of modality interactivity on anti-smoking message processing and persuasion. Journalism & Mass Communication Quarterly. https://doi.org/10.1177/1077699019835911

Oh, J. & Sundar, S. S. (in press). What happens when you click and drag: Unpacking the relationship between on-screen interaction and user engagement with an anti-smoking website. Health Communication. https://doi.org/10.1080/10410236.2018.1560578

Hwang, H.-C. & Oh, J. (in press). Interacting with Background Music Engages E-Customers More: The Impact of Interactive Music on Consumer Perception and Behavioral Intention. Journal of Retailing and Consumer Services.

Jin, E. & Oh, J. (in press). The Effects of Interactivity on the Attitudes and Intentions about Second-hand Smoke: Comparison of Two Mechanisms. International Journal of Human-Computer Interaction. https://doi.org/10.1080/10447318.2019.1636509

Mackert, M., Case, K., Lazard, A., Oh, J., Wagner, J. H., & Hawk, E. et al. (2019). Building a health communication brand for university of Texas system tobacco control. Journal of American College Health, 67(4), 291-298. https://doi.org/10.1080/07448481.2018.1469504

Oh, J. & Jin, E. J. (2018). Interactivity benefits low self-efficacy smokers more: The combinatory effects of interactivity and self-efficacy on defensive response and quitting intention. Journal of Interactive Advertising, 18(2), 110-124. https://doi.org/10.1080/15252019.2018.1491812

Oh, J., Lim, H. Y., Copple, J. C., & Chadraba, E. K. (2018). Harnessing the persuasive potential of data: The combinatory effects of data visualization and interactive narratives on obesity perceptions and policy attitudes. Telematics and Informatics, 35(6), 1755-1769. https://doi.org/10.1016/j.tele.2018.05.004

Oh, J., Bellur, S., & Sundar, S. S. (2018). Clicking, assessing, immersing and sharing: An empirical model of user engagement with interactive media. Communication Research, 45(5), 737-763. https://doi.org/10.1177/0093650215600493

Oh, J. (2017). The effect of interactivity on smokers' intention to quit: A linear or curvilinear relationship? Computers in Human Behavior, 75, 845-854. https://doi.org/10.1016/j.chb.2017.05.049

Koh, H. E., Oh, J., & Mackert, M. (2017). Predictors of playing augmented reality mobile games while walking based on the theory of planned behavior: A case of Pokemon Go. Journal of Medical Internet Research, 5(12), e191. doi: 10.2196/mhealth.8470

Sundar, S. S., Bellur, S., Oh, J., Jia, H., & Kim, H. S. (2016). Theoretical importance of contingency in human-computer interaction: Effects of message interactivity on user engagement. Communication Research, 43(5), 595-625. https://doi.org/10.1177/0093650214534962

Oh, J., & Sundar, S. S. (2015). How does interactivity persuade? Effects of interactivity on cognitive absorption, elaboration, and attitudes. Journal of Communication, 65(2), 213-236. https://doi.org/10.1111/jcom.12147

Oh, J., Chung, M-. Y., & Han, S. Y. (2014). The more control, the better? The effects of user control on movie trailer immersion and enjoyment. Journal of Media Psychology: Theories, Methods, and Applications, 26(2), 81-91. https://doi.org/10.1027/1864-1105/a000114 [Impact Factor: 1.118]

Sundar, S. S., Bellur, S., Oh, J., Xu, Q., & Jia, H. (2014). User experience of on-screen interaction techniques: An experimental investigation of clicking, sliding, zooming, hovering, dragging & flipping. Human-Computer Interaction, 29(2), 109-152. https://doi.org/10.1080/07370024.2013.789347

Oh, J., Robinson, H. R., & Lee, J. Y. (2013). Page flipping vs. clicking: The impact of naturally mapped interaction technique on user learning and attitudes. Computers in Human Behavior, 29 (4), 1334 – 1341. https://doi.org/10.1016/j.chb.2013.01.011

Book Chapters

Sundar, S. S. & Oh, J. (2019). Psychological effects of interactive media technologies: A human-computer interaction (HCI) perspective. In M.B. Oliver, A. Raney, & J. Bryant (Eds.), Media Effects (4th ed): Advances in Theory and Research (pp. 357-372). NY: Routledge.

Oh, J., & Sundar, S. S. (2016). User engagement with interactive media: A communication perspective. In O’Brien & P. Cairns (Eds.), Why Engagement Matters: Cross-disciplinary Perspectives of User Engagement in Digital Media (pp. 177- 198). Switzerland: Springer International Publishing. https://doi.org/10.1007/978-3-319-27446-1_8

Sundar, S. S., Oh, J., Kang, H., & Sreenivasan, A. (2013). How does technology persuade? Theoretical mechanisms for persuasive technologies. In J. P. Dillard & L. Shen (Eds.), The SAGE Handbook of Persuasion (2nd ed.): Developments in Theory and Practice (pp. 388-404). CA: Sage Publications. doi: 10.4135/9781452218410.n23

 
Kate Pounders photo

Refereed Journal Articles

Moulard, J., Kroff, M., Pounders, K., and Ditt, C. (In press). “Understanding Suspense in Games: Inducing Consumers’ Game Enjoyment.” Journal of Interactive Advertising.

Pounders, K. and Mabry-Flynn, A. (In press). “Consumer Response to Plus-Size Models in the Mainstream Media.” Journal of Consumer Affairs. Online First Advance Publication: DOI: https://doi.org/10.1111/joca.12251

Liguori, E., Schmidt, D., and Pounders, K. (2012). “What is Wisdom? The Development and Validation of a Multidimensional Measure.” Journal of Leadership, Ethics and Accountability9(2), 39-54.

Folse, J. A. G., Grau, S. L., Moulard, J., and Pounders, K. (2014). “Cause-Related Marketing: Factors Promoting Campaign Evaluations.” Journal of Current Issues and Research in Advertising, 35(1), 50-70.

Pounders K., Babin, B. J., and Close, A. (2015). “All the Same to Me: Outcomes of Aesthetic Labor Practices Performed by Frontline Employees.” Journal of the Academy of Marketing Science43(6), 670-693.

Pounders, K., Lee, S., and Mackert, M. (2015). “Matching Temporal Frame, Self-View, and Message Frame Valence: Improving Persuasion for Health Communications.” Journal of Advertising44(4), 388-402. *Reprinted in the Journal of Advertising Special Issue on Advertising Research and Public Policy (March 2018).

Lewis, R., Anderson, R., and Pounders, K. (2016). “Morality Shifting: How Consumer Preferences Influence Moral Judgments of Corporate Misconduct.” Journal of Promotion Management22(1), 1-15.

Kowalczyk, C. and Pounders, K. (2016). “Transforming Celebrities through Social Media: The Role of Authenticity and Emotional Attachment.” Journal of Product and Brand Management35(4), 345-356.

Pounders, K. and Mabry, A. (2016). “How Product Type and Stereotypes Influence Consumer Response to Gay and Lesbian Imagery.” Journal of Advertising Research56(4), 426-440.

Mackert, M., Guadagno, M., Lazard, A., Champlin, S., Pounders, K., and Walker, L. (2016). “Improving Gestational Weight Gain and Breastfeeding Promotion: Visual Communication to Overcome Health Literacy Barriers.” Journal of Communication in Healthcare9(2), 90-97.

Pounders, K., Kowalczyk, C., and Stowers, K. (2016). “Insight into the Motivation of Selfie Postings: Impression Management and Self-Esteem.” European Journal of Marketing50(9/10), 1879-1892.

Mackert, M., Champlin, S., Mabry, A., Donovan, E., and Pounders, K. (2016). “Health Literacy and Health Information Technology Adoption: The Potential for New Digital Divide.” Journal of Medical Internet Research18(10), e264.

Pounders, K., Stowers, K., Wilcox, G., and Mackert, M. (2017). “Exploring Gender and Identity Issues Among Female Adolescents and Young Adults Who Connect in an Anonymous Platform.” Journal of Health Psychology22(5), 548-560.

Pounders, K., Rice, D., and Mabry, A. (2017). “Understanding How Goal-Striving, Goal Orientation, and Shame Influence Self-Perceptions after Exposure to Models in Advertising.” Psychology & Marketing34(5), 538-555.

Pounders, K. (2018). “Are Portrayals of Female Beauty In Advertising Finally Changing?” Journal of Advertising Research58(2), 133-137. *Invited article

Pounders, K., Lee, S., and Royne, M. (2018) “The Effectiveness of Guilt and Shame Ad Appeals in Social Marketing: The Role of Regulatory Focus.” Journal of Current Issues & Research in Advertising39(1), 37-51.

Pounders, K., Moulard, J., and Babin, B. (2018) “Examining Customer-Created Guilt in a Services Context.” Psychology & Marketing,35(11), 830-844.

Lee, S. and Pounders, K. (2019). “Intrinsic versus Extrinsic Goals: The Role of Self-Construal in Understanding Consumer Response to Goal Framing.” Journal of Business Research, 94, 99-112.

Mackert, M., Pounders, K., Brown, L., Kirtz, S., Hughes Wagner, J., Ring, D., Hill, L., Wilcox, G., Murthy, D., Tierney, W., Innerarity, S., McGlone, M., Holleran-Steiker, L., DeSalvo, K., Bernhardt, J., and Pretorius, K. (In press). “Development of a Health Communication Campaign to Promote the Texas Prescription Monitoring Program.” Health Marketing Quarterly.

Pounders, K., Royne, M., and Lee, S. (In press). “The Influence of Temporal Frame on Shame and Guilt Appeals.” Journal of Current Issues and Research in Advertising. Online First Advance Publication: DOI: https://doi.org/10.1080/10641734.2018.1503115.

Patricia Stout

Refereed Journal Articles

Marmor-Lavie, G. & Stout, P.A.  (in press). “Consumers’ Insights about Spirituality in Advertising,”  Journal of Media and Religion.

Manika, D., Stout, P.A., Golden, L. and Mackert, M.  (in press).  How Does Objective and Subjective Human Papillomavirus Knowledge Affect Information-Seeking Intentions and Source Preferences?  Health Marketing Quarterly, 35(1).

Ball, J.G., Manika, D. and Stout, P.A. (2016).  The Moderating Role of Age in Responses to Direct-to-Consumer Prescription Drug Advertising,” Journal of Health Communication, 21(1):12-32. DOI: 10.1080/10810730.2015.102396

Ball, J.G., Manika, D. and Stout, P.A. (2015).  Causes and consequences of trust in direct-to-consumer prescription drug advertising.  International Journal of Advertising, DOI: 10.1080/02650487.2015.1009346

Mackert, M., Donovan, E., Mabry, A., Guadagno, M., & Stout, P.A. (2014) Stigma and Health Literacy: An Agenda for Advancing Research and Practice. American Journal of Health Behavior, 38 (5), 690-698.

Manika, Danae, Jennifer Ball and Patricia A. Stout (2014), “Factors Associated with the Persuasiveness of Direct-to-Consumer Advertising on HPV Vaccination Among Young Women,” Journal of Health Communication, 0:1-16.

Kim, K., Stout, P.A., & Cheong, Y. (2012). The image management function of sponsorship: A general theoretical framework. International Journal of Advertising, 31(1), 85-111.

Gary Wilcox

Google Scholar Profile

Journal Articles

“#deletefacebook and the Consumer Backlash of 2018:  How Social Media Fatigue, Consumer (Mis)Trust, and Privacy Concerns Shape the New Social Media Reality for Consumers,” Bright, L., Wilcox, G.B., Rodriguez, H., Journal of Digital and Social Media Marketing, (forthcoming).

“Reactions to foodborne Escherichia coli outbreaks: A text-mining analysis of the public’s response,” Glowacki, E.M., Glowacki, J.B., Chung, A. & Wilcox, G.B.  American Journal of Infection Control, (forthcoming). 

“Development of a Health Communication Campaign to Promote the Texas Prescription Monitoring Program,” Mackert, M., Pounders, K., Brown, L., Kirtz, S., Hughes Wagner, J., Ring, D., Hill, L., Wilcox, G., Murthy, D., Tierney, W., Innerarity, S., McGlone, M., Holleran-Steiker, L., DeSalvo, K., Bernhardt, J., & Pretorius, K. Health Marketing Quarterly, Volume 37, Number 3 (in press). 

“Toward Bridging the Advertising Academician–Practitioner Gap,” Brinson, N., Adams, M. & Wilcox, G, Advertising & Society Quarterly, Summer 2019.

 “Social Media’s ROI in an Integrated Marketing Campaign:  Media Mix Modeling,” Wilcox, G.B., Sussman, K., Chung, A., Journal of Digital and Social Media Marketing, Volume 6 Number 2 (Autumn 2018). 

 “Sudden Infant Death Syndrome and Safe Sleep on Twitter: Public Perceptions and Opinions to Guide Health Promotion,” Pretorius, K., Mackert, M., & Wilcox, G.  JMIR Pediatrics and Parenting, Vol. 1, Issue 2, 2018. 

“A text-mining analysis of the public’s reactions to the opioid crisis,” Glowacki, E.M., Glowacki, J.B., & Wilcox, G.B. Substance Abuse, July 2017.

“Public Reactions to e-cigarette regulations on Twitter:  A Text Mining Analysis,” Lazard, A.J., Wilcox, G.B., Tuttle, H.M., Glowacki, E.M., Pikowski, J., Tobacco Control, March 2017.  

“E-Cigarette Topics Shared by Medical Professionals:  A Comparison of Tweets from the United States and United Kingdom”, Glowacki, E.M., Lazard, A.J., Wilcox, G.B., Cyberpsychology, Behavior, and Social Networking, January 2017. 

“Examination of Social Media E-cigarette Messages: Marketing and Consumer Conversations on Twitter”, Lazard, A.J., Saffer. A.J., Wilcox, G.B., Chung, A., Market, M.S., Bernhardt, J.M. JMIR Public Health and Surveillance, 2016;2(2):e171.

“Identifying the public’s concerns and the Centers for Disease Control and Prevention’s reactions during a health crisis: An analysis of the CDC’s Zika live Twitter chat,” Glowacki, E.M., Lazard, A.J., Wilcox, G.B., Mackert, M., & Bernhardt, J.M., American Journal of Infection Control September 2016. 

“The Impact of Social Media on Return on Investment (ROI) – Registrations and Revenue,” G. Wilcox & M. Moore, Journal of Digital and Social Media Marketing, Vol. 3, No. 4 Winter 2016.

"Exploring gender and identity issues among female AYAs who connect in an anonymous platform," K. Pounders, K. Stowers, G. Wilcox, M. Mackert, B. Love, Journal of Health Psychology, 2016 (1-13). 

“Living in a Big Data World: Predicting mobile commerce activity through privacy concerns, M. Eastin, N. Brinson, A. Doorey, G. Wilcox, Computers in Human Behavior, 2016, 58, 214-220. 

Books & Book Chapters
“Consumer Privacy & The New Mobile Commerce,” A. Doorey, G. Wilcox, M. Eastin, Chapter 10 in Online Consumer Behavior: The Dark Side of Social Media, Editor: Angeline Close  Scheinbaum, Routledge Psychology Press 2017. 

Proceedings & Conference Papers
“’DrunkGirl’: A Text-Mining Analysis of #MeToo”, Lindstadt, C., Boyer, B., Dongwoo, A., Pounders, K., Wilcox, G., ICA Annual Conference, Washington, D.C., May 2019, Awarded Top Poster in Health Communication.

“Exposing Underage Consumers to Alcohol Sport Sponsorship: The Role of Arousal on Brand Attitude and Beverage Choice,” A. Scheinbaum, H. Son, Yongwoog Jeon, G. Wilcox and S. Yoo, 2019 AMS Annual Conference, Vancouver, Canada, May 2019.  

“Developing a Statewide Campaign to Promote Use of the Texas Prescription Monitoring Program,” National Conference on Health Communication, Marketing, and Media, Atlanta, GA, Mackert, M., Pounders, K., Kirtz, S., Hughes Wagner, J., Brown, L., Lewellyn, K., Ring, D., Wilcox, G., Murthy, D., Hill, L., Innerarity, S., Tierney, W., McGlone, M., Holleran-Steiker, L., Bernhardt, J., & DeSalvo, K., September, 2018. 

GRANTS 
Texas Health and Human Services Commission, Texas Prescription Monitoring Program (PMP) campaign, Center for Health Communication, The University of Texas at Austin, Researcher – Social Media Analytics, 2017-2018.  

Centers for Disease Control (CDC) and Prevention/Research Triangle Institute, Tips from Former
Smokers YouTube Comment Sentiment and Summary Analysis, Researcher -- Text Analytics – July/August 2016.