Gary B. Wilcox

Gary Wilcox

John A. Beck Centennial Professor in Communication.

Ph.D., Michigan State University (Mass Media)

M.A., The University of Texas at Austin (Communication)

B.B.A., The University of Texas at Austin (Marketing)


Dr. Wilcox holds a Ph.D. from Michigan State University and two degrees from UT Austin. He joined the department in 1981. His most recent interests include social media analytic models and advertising's effects on liquor products and brands. His publications include one book, several book chapters, and over thirty articles that have appeared in the International Journal of Advertising, Journal of Advertising Research, Journal of Advertising, Journalism Quarterly, Journal