Gary Wilcox

Dr. Wilcox holds a Ph.D. from Michigan State University and two degrees from UT Austin. He joined the department in 1981. His most recent interests include social media analytic models and advertising's long term effects on products and brands. His publications include one book, several book chapters, and over thirty articles that have appeared in the International Journal of Advertising, Journal of Advertising Research, Journal of Advertising, Journalism Quarterly, Journal of Media Planning, and Communications and the Law among others.

Professional Interests

Dr. Wilcox served as Chair of the Department of Advertising from 1990 until 1998 and has served as Director of Graduate Programs in Advertising since 1998. In 2006, he received the Outstanding Graduate Adviser Award from UT Austin. In the Spring of 2007, his work as Graduate Adviser at UT was featured in U.S. News and World Report , CBSnews.com, and most recently in The Monitor. For more information, you can download a copy of Professor Wilcox's resume (Acrobat PDF format). 

Professor Wilcox has a wide range of teaching experience including Principles of Advertising, Introduction to Advertising Creativity, Strategic Advertising Principles, Advertising Media Planning, Broadcast Advertising, Computer Imaging, Integrated Communication Campaigns and most recently Introduction to Advertising and Integrated Brand Promotion for Ad and PR majors.

Personal Background

Professor Wilcox worked as a musician and photographer prior to entering the world of academia.

How to Reach Me

Mailing Address:

The University of Texas at Austin
Department of Advertising
1 University Station A1200
Austin, TX 78712

Campus Office:

Belo Center for New Media 4.334

Email: burl@mail.utexas.edu
Phone: 512-471-0917 (direct line)
Fax: 512-232-9567

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@garybwilcox
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