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Gary B. Wilcox

Gary B. Wilcox

John A. Beck Centennial Professor in Communication.

Ph.D., Michigan State University (Mass Media)

M.A., The University of Texas at Austin (Communication)

B.B.A., The University of Texas at Austin (Marketing)


Dr. Wilcox is a globally-recognized expert on social media, advertising research, and branding.  His opinions and work have been featured in such national and local media as The New York Times, Los Angeles TimesU.S. News and World Report, KUT public radio and AdWeek among others.  

Dr. Wilcox holds a Ph.D. from Michigan State University and two degrees from UT Austin. His most recent interests include unstructured data analysis, social media analytic models and advertising's effects on alcohol products and brands. Dr. Wilcox was recently featured on The Academic Minute discussing his alcohol advertising research.

His publications include one book, several book chapters, and articles that have appeared in the International Journal of Advertising,Journal of Advertising Research, Journal of Advertising, Journal of Digital and Social Media Marketing, Journal of Food Products Marketing, and Marketing Management Journal among others. 

Professional Interests

Dr. Wilcox served as Chair of the Department of Advertising from 1990 until 1998.  He has served as Director of Graduate Programs in Advertising since 1998, a role in which he was honored with the Outstanding Graduate Adviser Award.  Dr. Wilcox is also an Associated Faculty in the Department of Statistics & Data Sciences at UT Austin. For more information, you can download a copy of Professor Wilcox's resume (Acrobat PDF format). 

Professor Wilcox has a wide range of teaching experience including Principles of Advertising, Interactive Communication, Strategic Advertising Principles, Integrated Communication Campaigns, Introduction to Advertising and Integrated Brand Promotion for Ad and PR majors and, most recently, Social Media.

Personal Background

Professor Wilcox worked as a songwriter/musician and photographer prior to entering the world of academia.

How to Reach Dr. Wilcox

Mailing Address:

The University of Texas at Austin
Stan Richards School of Advertising and Public Relations
300 West Dean Keeton, A1200
BMC 4.338
Austin, TX 78712

Campus Office:

Belo Center for New Media 4.334

Phone: 512-471-0917 (direct line)
Fax: 512-232-9567