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Gary B. Wilcox

Gary Wilcox

John A. Beck Centennial Professor in Communication.

Ph.D., Michigan State University (Mass Media)

M.A., The University of Texas at Austin (Communication)

B.B.A., The University of Texas at Austin (Marketing)


Dr. Wilcox holds a Ph.D. from Michigan State University and two degrees from UT Austin. He joined the department in 1981. His most recent interests include unstructured data analysis, social media analytic models and advertising's effects on liquor products and brands. His publications include one book, several book chapters, and over thirty articles that have appeared in the International Journal of Advertising, Journal of Advertising Research, Journal of Advertising, Journalism Quarterly, Journal of Media Planning, and Communications and the Law among others.

Professional Interests

Dr. Wilcox served as Chair of the Department of Advertising from 1990 until 1998 and has served as Director of Graduate Programs in Advertising since 1998. In 2006, he received the Outstanding Graduate Adviser Award from UT Austin and the Spring of 2007, his work as Graduate Adviser at UT was featured in U.S. News and World Report. For more information, you can download a copy of Professor Wilcox's resume (Acrobat PDF format). 

Professor Wilcox has a wide range of teaching experience including Principles of Advertising, Interactive Communication, Strategic Advertising Principles, Integrated Communication Campaigns, Introduction to Advertising