Graduate Programs


Graduate Programs

Combining field-specific expertise with methodological and theoretical rigor, our programs prepare leaders for academia and industry. Emphasis is placed on the knowledge, methods and skills needed for problem solving, scholarly teaching, original research, intellectual leadership, creative expression and other modes of achievement in the field of advertising.

Graduate Brochure


  • We admit new students for the fall semester only.
  • Please refer to the Graduate Brochure for detailed information on admission procedures.
  • The Apply Texas electronic application is the standard method for applying for admission. 
  • See important dates and deadlines below.
  • Contact:

Update: GRE

Please note that the GRE requirement is optional for both MA and PhD programs. You are welcome to submit the scores if you have them. Our applicant evaluation process is holistic and will consider all components of your application materials. If you opt to submit scores, they must be sent from the testing agency to the university. The code for The University of Texas at Austin is 6882. International applicants must submit the required, official TOEFL or IELTS score. 


M.A. applications due for Fall 2025


Ph.D. applications due for Fall 2025


M.A. and Ph.D. admission decisions will be released

Financial Assistance

The Graduate School provides a limited number of university fellowships to graduate students. Fellowships are awarded competitively on the basis of three main criteria, as represented in records, letters of recommendation, and GRE scores. Financial need is considered where academic merit is equal. There is no formal application for fellowships; you will automatically be nominated if you meet the criteria.

The Graduate School offers Preemptive Fellowships to attract new top-quality graduate students to the University. A University-devised formula is used to determine eligibility. These fellowships are for recruitment only and all applicants with completed files are automatically considered.

The Moody College of Communication scholarship application is open each January to admitted and continuing students. Students do not need to apply for each scholarship individually. By completing the application, students are considered for any of the scholarships for which they are eligible. 

Visit the Moody College of Communication Scholarship Application website for application information.

If you present at a recognized conference, you may submit an application for support form. Two things will determine the amount of the support: the amount of money available and the number of students presenting. In the past, the amount has been $500 per student each year. Please attach the abstract and proof of conference acceptance to the application. Submit all paperwork to the Graduate Coordinator at least two weeks prior to the conference. 

The Stan Richards School of Advertising & Public Relations awards a very limited number of graduate teaching assistantships. Ph.D. students are given priority and are guaranteed funding for the first three years of study. 

If you have an interest in a Teaching Assistant position, please fill out a TA/AI electronic application. The deadline for the Fall and Summer semesters is March 27, with both applications opening on March 13. The Spring semester application will open on October 11 with the deadline being October 20.

For more information review the Teaching/Graduate Assistant/Assistant Instructor Hiring Policy.

Inquiries about other financial assistance, such as loans and work/study opportunities, should be directed to The Office of Student Financial Services.

Contact Us

Phone: 512-471-8130