Graduate Advertising and Public Relations Program

Graduate Program

Whether your goal is to be a creative director in New York, a professor at a university or the countless other possibilities in our field, graduate study in the Stan Richards School of Advertising & Public Relations is designed to meet your goals. Combining field-specific expertise with methodological and theoretical rigor, our program prepares leaders for academia and industry. Emphasis is placed on the knowledge, methods and skills needed for problem solving, scholarly teaching, original research, intellectual leadership, creative expression and other modes of achievement in the field of advertising.  UT's M.A in Advertising program has recently been named number one in the nation.  This is not the first time that the Advertising program has been at the top of its competitors.  UT's M.A. in Advertising program has been in the top three advertising programs for the past 20 years.  There is no doubt that there is a big, bright future in store for the program's students.


Details about the application procedure are available in the Graduate Brochure.  Our applicant evaluation process is holistic and will consider all components of your application materials. The code for The University of Texas at Austin is 6882. International applicants must submit the required, official TOEFL or IELTS score. View more information on TOEFL scores.

The admissions deadline for M.A. applicants for Fall 2023 was December 1, 2022.

The admissions deadline for Ph.D. applicants for Fall 2023 was January 15, 2023.

We admit new students for the fall semester only. Please refer to the Graduate Brochure for detailed information on admission procedures. The Apply Texas electronic application is the standard method for applying for admission. 

Fall 2023 M.A. and Ph.D. admission decisions will be released before March 1, 2023.

Degrees Offered

The Stan Richards School of Advertising & Public Relations offers a number of options for graduate study:

Degree Plans:



The Graduate School provides a limited number of university fellowships to graduate students. Fellowships are awarded competitively on the basis of three main criteria, as represented in records, letters of recommendation, and GRE scores. Financial need is considered where academic merit is equal. There is no formal application for fellowships; you will automatically be nominated if you meet the criteria.

The Graduate School offers Preemptive Fellowships to attract new top-quality graduate students to the University. A University-devised formula is used to determine eligibility. These fellowships are for recruitment only and all applicants with completed files are automatically considered.


The Moody College of Communication scholarship application is open each January to admitted and continuing students. Students do not need to apply for each scholarship individually. By completing the application, students are considered for any of the scholarships for which they are eligible. 

Visit the Moody College of Communication Scholarship Application website for application information.

Graduate Professional Development Award

If you present at a recognized conference, you may submit an application for support form. Two things will determine the amount of the support: the amount of money available and the number of students presenting. In the past, the amount has been $500 per student each year. Please attach the abstract and proof of conference acceptance to the application. Submit all paperwork to the Graduate Coordinator at least two weeks prior to the conference. 

Teaching/Graduate Assistantships

The Stan Richards School of Advertising & Public Relations awards a very limited number of graduate teaching assistantships. Ph.D. students are given priority and are guaranteed funding for the first three years of study. 

If you have an interest in a Teaching Assistant position, please fill out a TA/AI electronic application. The deadline for the Fall and Summer semesters is March 30, with both applications opening on March 20. The Spring semester application will open on October 11 with the deadline being October 20.

For more information review the Teaching/Graduate Assistant/Assistant Instructor Hiring Policy.

Financial Aid

Inquiries about other financial assistance, such as loans and work/study opportunities, should be directed to The Office of Student Financial Services.

Getting Involved with Texas Advertising

Please watch the video showing the campus and the Moody College facilities.

The Advertising Graduate Council is a student-run organization that serves the needs of graduate Advertising students. The purpose of AGC is to supplement the educational experiences of graduate advertising students by providing opportunities for professional enrichment and social interaction.

TXADPR (Texas Advertising & Public Relations) is the official social media brand of the Stan Richards School of Advertising & Public Relations’ social channels, driven by graduate and undergraduate students. Striving to be where theory meets practice, TXADPR aims to highlight and create discussion around students, alumni and current industry trends. For more information contact Gary Wilcox

Contact Us

Stan Richards School of Advertising & Public Relations
G. B. Dealey Center for New Media (DMC)
300 W. Dean Keeton 
Austin, TX 78712

Gary B. Wilcox, Ph.D.
M.A. Graduate Advisor
DMC 4.334

Matthew Eastin, Ph.D.
Ph.D. Graduate Advisor
DMC 4.324

Ronda Barnett, M.A.
Graduate Program Coordinator II
DMC 4.362

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