Graduate Advertising and Public Relations Program


Graduate Program

Whether your objective is to become a member of the professional advertising community or a teacher of advertising, the Texas Advertising program is designed to provide both intellectual breadth and specialized practical training needed to meet your goal. Emphasis is placed on the knowledge, methods and skills needed for problem solving, scholarly teaching, original research, intellectual leadership, creative expression and other modes of achievement in the field of advertising. The Texas Advertising program is one of the premier advertising programs in the nation with alumni around the world.


The admissions deadline for Fall 2020 is December 1, 2019.

We admit new students for the fall semester only. Please refer to the Graduate Brochure for detailed information on admission procedures. The Apply Texas electronic application is the standard method for applying for admission. 

Fall 2019 M.A. and Ph.D. admission decisions will be available before March 1, 2020.

Degrees Offered

The Stan Richards School of Advertising & Public Relations offers a number of options for graduate study:

Degree Plans:

Prerequisite Courses for M.A. Program

Many of our applicants have never taken a course in advertising and enter with degrees from other fields. That is not a problem. You can apply to the program even if you have absolutely no background in advertising, however, you must complete the following two prerequisites prior to your first semester in the program. Courses do not need to be complete prior to the application process.

  • A basic marketing course
  • A basic statistics course

Almost any statistics course can be used to satisfy this prerequisite; from sociology statistics to business statistics. Any basic marketing course would also satisfy the marketing pre-requisite. If you have a taken a statistics or marketing course during your undergraduate program, we can waive that pre-requisite for you during your advising time. 

Test Scores

M.A. in Advertising 

GPA: The Graduate School requires a minimum of a 3.0 (in upper-division coursework); the entering class of fall 2019 had an average GPA of 3.70.

GRE: The Advertising school expects at least 300 on the verbal and quantitative sections combined. The entering class of fall 2019 had an average GRE score of 306.

TOEFL: Applicants whose first language is not English must submit scores from the TOEFL exam. Minimum scores required and exeption requirements are found on the International Student webpage of the Graduate School.

Ph.D. in Advertising

GPA: The average GPA for the entering class of fall 2018 was a 3.84.

GRE: Applicants to the doctoral program must have taken the GRE within the past five years. A minimum score of 300 is expected on the GRE (verbal and quantitative combined). The entering class of fall 2018 had an average GRE score of 312 on the new exam and 1340 on the old exam. 

TOEFL: Applicants whose first language is not English must submit scores from the TOEFL exam,

Portfolio Programs

Portfolio programs are opportunities for students to obtain credentials in a cross-disciplinary academic area of inquiry while they are completing the requirements for a master's degree in a particular discipline. A portfolio program usually consists of four thematically related graduate courses and a research presentation; for a master's portfolio programs, practical experience related to the portfolio program may replace the presentation. Portfolio Program courses fulfill the minor course requirement in the Advertising Degree Plan. 

Below are a few of the Portfolio Programs Offered: 

African and African American Studies
Communication, Information and Cultural Policy
Cultural Studies
Mexican American Studies
Nonprofit Studies

View all current Portfolio Programs, program descriptions and application procedures.

Dual-degree options

In addition, the College of Communication offers several dual-degree options with the following programs:

Graduate School Select Admission Program 

The purpose of the Select Admissions Program is to encourage current undergraduate advertising students with top academic records to remain at the university for a Texas Advertising graduate degree. Each year, one or two exceptionally outstanding advertising undergraduates are nominated for the program. For more information please contact the Graduate Coordinator.


The Graduate School provides a limited number of university fellowships to graduate students. Fellowships are awarded competitively on a basis of prior academic merit, as represented in records, letters of recommendation, and GRE scores, with financial need considered where academic merit is equal. There is no formal application for fellowships; you will automatically be nominated if you meet the criteria.

The Graduate School offers Preemptive Fellowships to attract new top-quality graduate students to The University. A University-devised formula is used to determine eligibility. These fellowships are for recruitment only and all applicants with completed files are automatically considered.


The Moody College of Communication scholarship application is open each January to admitted and continuing students. Students do not need to apply for each scholarship individually. By completing the application, students are considered for any of the scholarships for which they are eligible. 

Visit the Moody College of Communication Scholarship Application website for application information.

Graduate Professional Development Award

If you present at a recognized conference, you may submit an application for support form. Two things will determine the amount of the support: The amount of money available and the number of students presenting. In the past, the amount has been $500 per student each year. Please attach proof of conference acceptance and the abstract to the application. Submit all paperwork to the Graduate Coordinator at least two weeks prior to the conference. 

Teaching/Graduate Assistantships

The Stan Richards School of Advertising & Public Relations awards a very limited number of graduate teaching assistantships. Ph.D. students are given priority and are guaranteed funding for the first three years of study. 

If you have an interest in a Teaching Assistant position, please fill out a TA/AI electronic application. The Deadline for the Fall and Summer semesters is March 27, with both applications opening on March 13th.  The Spring semester deadline will be November 2.

For more information review the Teaching/Graduate Assistant/Assistant Instructor Hiring Policy.

Financial Aid

Inquiries about other financial assistance, such as loans and work/study opportunities, should be directed to The Office of Student Financial Services.

Getting Involved with Texas Advertising

The Advertising Graduate Council is a student-run organization that serves the needs of graduate Advertising students. The purpose of AGC is to supplement the educational experiences of graduate advertising students by providing opportunities for professional enrichment and social interaction.

TAPR (Texas Advertising & Public Relations) is the official social media brand of The Stan Richards School of Advertising & Public Relations’ social channels, driven by graduate and undergraduate students. Striving to be where theory meets practice, TAPR aims to highlight and create discussion around students, alumni and current industry trends.  For more information contact Gary Wilcox.