John Murphy

John Murphy

Joe C. Thompson Centennial Professor of Advertising & Distinguished University Teaching Professor

Ph.D., The University of Texas at Austin (Marketing)

M.B.A., Texas Tech University (Marketing)

B.B.A., Texas Tech University (Marketing)

E-mail: jhmurphy@austin.utexas.edu

Dr. Murphy's professional experience is on the media side of the industry, where he has worked in many capacities including advertising sales, marketing research, and strategic planning. His research interests include integrated brand promotion campaigns planning and media management with an emphasis on practical applications. He has published three advertising management textbooks and a fourth book titled "Integrated Brand Promotion Management." His research articles have appeared in the Journal of Business, Journal of Business Research, Journal of Market