John Murphy

John Murphy

Joe C. Thompson Centennial Professor of Advertising & Distinguished University Teaching Professor

Ph.D., The University of Texas at Austin (Marketing)

M.B.A., Texas Tech University (Marketing)

B.B.A., Texas Tech University (Marketing)


Dr. Murphy's professional experience is on the media side of the industry, where he has worked in many capacities including advertising sales, marketing research, and strategic planning. His research interests include integrated brand promotion campaigns planning and media management with an emphasis on practical applications. He has published three advertising management textbooks and a fourth book titled "Integrated Brand Promotion Management." His research articles have appeared in the Journal of Business, Journal of Business Research, Journal of Marketing, Journal of Advertising, Journal of Social Psychology, Journal of Experimental Education, Journal of Marketing Education, Journal of Consumer Affairs, and Journalism Quarterly, among others.

Dr. Murphy has served on the Board of Directors of the American Advertising Federation, the Board of Directors of both the American Advertising Foundation and the Austin Advertising Federation. He has served as a member of UT's Faculty Council, the University of Texas Press Advisory Committee, the Texas Union, and Texas Student Media. He presently serves on the corporate Board of Directors of BusinesSuites (an Austin-based company operating in the office suites rental industry with properties in four states).

Dr. Murphy is the Program Coordinator of the American Advertising Federation¹s Vance and Betty Lee Stickell Student Internship Program. Established in 1988 with Dr. Murphy's help, the program matches outstanding students from universities around the country with host companies for a 10-week internship. The program has placed 210 honors students over the past 23 years. In the summer of 2012, 15 students participated in the program.

Dr. Murphy has received ten awards for outstanding teaching. He was elected to UT's Academy of Distinguished University Teachers in 1998.


Professional Interests

My professional experience, consulting and academic research interests center on integrated brand promotion planning and media management issues. This includes the operation of both on- and off-line media and advertising agencies plus the adaptation of both to changing opportunities.

Personal Background

Dr. Murphy¹s professional experience includes work at the Houston Chronicle (in ad sales and strategic planning) and the Atlanta Journal-Constitution (in the marketing research department). He has a BBA (1968) and MBA (1969) in marketing from Texas Tech plus a PhD in marketing and social psychology from UT, Austin (1974). In addition, his hobbies include:

  • Tennis
  • Ping pong (full contact)
  • Bicycling
  • Gardening
  • Hiking and camping in the wilds
  • Travel


cottage covered in a blanket of snow


cottage in sunlight

In 2007, Dr. Murphy and his wife Sue purchased a second home in Belfast, Maine. The cottage was built in 1929 as a fishing camp and they are in the process of restoring it to its original condition. The house is on the water on the Maine coast on Penobscot Bay. View more photographs and learn more about the first five years of their ongoing restoration.

How to Reach Me


Department of Advertising
Belo Center for New Media 4.320
300 Dean Keeton A1200
The University of Texas at Austin
Austin, TX 78712
P: 512-471-1101
Fax: 512-471-7018