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Michael Mackert

Michael Mackert

Associate Professor

Ph.D., Michigan State University, Mass Media and Information Studies, 2006

M.A., Michigan State University, Information and Telecommunication Management, 2003

B.S., Michigan State University, Chemistry, 2001

Office: 512-471-8558
Fax: 512-471-7018

Dr. Mackert's current research focus is on health literacy, with a particular interest in the best ways to design health messages to reach low health literate populations. This work applies to both new digital media (e.g., e-health interventions designed specifically for low literate and low health literate audiences) and traditional media (e.g., health literacy issues in direct-to-consumer pharmaceutical advertising). Other research interests include telemedicine implementations to provide healthcare services at a distance, the role of trust in communication and advertising, and mass media/interpersonal impacts on healthy behaviors.
Current research projects include:

- evaluating specially-designed websites to provide information to
  low health literate audiences on mobile devices

- investigating the cultural and socioeconomic factors that make
  it challenging for parents to rais