Michael Mackert

Michael Mackert

Associate Professor

Ph.D., Michigan State University, Mass Media and Information Studies, 2006

M.A., Michigan State University, Information and Telecommunication Management, 2003

B.S., Michigan State University, Chemistry, 2001

Office: 512-471-8558
Fax: 512-471-7018
E-mail: mackert@mail.utexas.edu 

Dr. Mackert's current research focus is on health literacy, with a particular interest in the best ways to design health messages to reach low health literate populations. This work applies to both new digital media (e.g., e-health interventions designed specifically for low literate and low health literate audiences) and traditional media (e.g., health literacy issues in direct-to-consumer pharmaceutical advertisi