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Undergraduate Program

Although the large majority of our students will create their own emphasis area using our numerous advertising electives, a number will desire even more depth of study in one area or another. To meet their needs and to better bridge the gap between academia and industry, we offer several application-only programs as enhancements to our general advertising degree. Current enhancement programs offered are Texas Creative for future copywriters and art directors, Texas Media for future media strategists and Texas Interactive for future digital specialists.

Sequences

Texas Creative
This program molds students into fearless experimental thinkers who are primed to create innovative advertising, branding, and social messages that are delivered through a variety of integrated traditional and nontraditional media. The Texas Creative curriculum stresses big-idea branding, conceptual thinking, collaboration, and creative development through a series of selective courses and seminars: Beginning, Intermediate, and Advanced Portfolio Development, Capstone Portfolio, Copywriting, Art Direction, and many other frequent offerings. Upon completing the sequence, students graduate with portfolios, and a wealth of experience, that can assist them in landing positions in the industry.

Texas Media
This program is designed to help students develop the characteristics that define success in advertising media planning, buying, sales, and new media development. Because advertising media is a broad and quickly evolving industry, the program offers a variety of courses, allowing students to focus their training and allowing the program itself to adapt to industry developments. Texas Media Application

Texas Interactive
This program is designed to give students a better understanding of interactive communication within the context of advertising, direct response, and other forms of integrated communications. It encourages students to explore cornerstone topics related to digital media, including measurement and ROI in addition to creative dimensions. The program develops the creative and critical thinking skills necessary to participate in the interactive marketplace and ultimately take leadership roles within interactive agencies and on the client side. Texas Interactive Application