Ernest A. Sharpe Centennial Professor in Communication and Department Chair
Dr. Cunningham holds J.D. and M.B.A. degrees from universities in Brazil, and an M.B.A. and Ph.D. in Marketing from Michigan State University. She joined the Department of Advertising in 1974, after serving one year as a Visiting Assistant Professor in the Department of Marketing and two years at St. Edward's University as an Assistant Professor of Marketing and Acting Dean. Her publications include eight books, along with articles that have appeared in Journal of Marketing, Journal of Retailing, Journal of Advertising, Journal of Advertising Research, Journal of Marketing Research, Journal of Business Research, Public Opinion Quarterly, Journalism Quarterly, and Journal of Consumer Research, among others. Dr. Cunningham was Chair of the Department of Advertising from 1978 to 1985. She currently serves on the Board of Trustees or Board of Directors for numerous organizations, and was recently appointed to the Sunset Commission for the State of Texas.
ADV. 335 - The History of Advertising
Course Objectives :
This course is designed to develop a critical understanding of the historical evolution of advertising in the United States during the twentieth century. Advertising interacts with all aspects of our culture. While theoreticians have not been able to determine to what extent advertising is shaped and shapes society, it is intuitive that there exists a mayor overlap between commercial speech and popular culture. This course concentrates in examining those economic, political and cultural factors that provide the environment for the development of advertising, and which are also affected by advertising itself.
The course should interest both advertising majors and non-majors. While technical knowledge of advertising is not required, because this is an upper division course, it is assumed that the students will be familiar with relevant aspects of economics, social sciences, marketing and mass communications.