About Us

mimi talking to students

About the School

The Stan Richards School of Advertising & Public Relations is a world-class program for students interested in the advertising and public relations industries at the undergraduate, master's or Ph.D. levels. 

We have consistently been ranked as one of the top advertising programs over the past 20 years by employers and competitors, and our school is home to one of the largest undergraduate and graduate student populations of any university. 

Top 3

Program in U.S.




Industry Growth


Undergraduate Programs

The Stan Richard's School houses two undergraduate majors: Advertising and Public Relations. Both programs combine classroom and real-world experience to best prepare students for industry.

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Graduate Programs

Combining field-specific expertise with methodological and theoretical rigor, our program prepares students to become leaders in academia and industry.

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We continue to innovate in teaching and research, leading the nation in these areas.

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Mission and Goals

We strive to continually seek ways to train and empower students, staff and faculty of all ethnicities, races, genders and identities to work collaboratively to produce world-changing ads, PR campaigns and research through the following goals. 

  • Generate top-tier research and creative work that contributes to the overarching theories that explain success and failure in the practice of advertising and public relations.

  • Attract and retain the best student, staff and faculty talent — individuals who offer diversity in experience, background, culture and perspective.

  • Maintain strong, positive relations with key communities served by the school.

  • Cultivate graduate students with skills in critical thinking, quantitative reasoning, creative problem solving, active listening, efficient communication, evidence-based strategies and ethical decision-making.

Contact Us

300 W. Dean Keeton (A1200)
DMC 4.338
Austin, TX 78712-1069
Phone: 512-471-1101
Fax: 512-471-7018
Email: advertising@austin.utexas.edu