Advertising Research

The University of Texas at Austin serves Texas and the nation as one of the most highly rated public research universities in the United States. Since 1974, the Department of Advertising faculty and students have been recognized as leaders in discovery as it relates to advertising and related disciplines. The department has one of the largest graduate programs in the nation producing original research influencing the national and international academic community. Through innovative research and teaching practices, the Texas Department of Advertising continues to lead the nation in research. Below you will find a sample of research conducted by faculty in the Department of Advertising and Public Relations.

Books and Journal Publications 2007 - 2012

RONALD B. ANDERSON

Referred Journal Articles

Wang, A., & Anderson, R. B. (2011).  A multi-staged model of consumer responses to CSR communications. The Journal of Corporate Citizenship, 41 (Spring), 51-68.

Anderson, R. B. (2009). Comparison of indirect sources of efficacy information in pretesting messages for campaigns to prevent drunken driving. Journal of Public Relations Research, 21, 428-454.

Wang, A., & Anderson, R. B. (2008). Priming and valence of corporate social responsibility framing on CSR judgments. Public Relations Journal, 2 (7), 1-19.

NEAL M. BURNS

Referred Journal Articles

"Point of Involvement, Purchase and Consumption: The Delivery of Audience Engagement" In The Handbook of Research on Digital Media and Advertising, IGI Global, 2010. (Pp. 300-313) 

Books

Eastin, M.S., Daugherty, T., & Burns, N. (Eds.) (2010). The handbook of research on digital media and advertising: User generated content consumption. Hershey, PA: IGI Global.

ANGELINE G. CLOSE

Referred Journal Articles

Fowler, A., & Close, A.G. (in press).  It ain’t easy being green: Bridging the gap among macro, meso, and micro agendas. Journal of Advertising.

Close, A.G., & Lacey, R. (in press). Fit matters? Asymmetrical impact of effectiveness on sponsors and event marketers. Sport Marketing Quarterly.

Lacey, R., & Close, A.G. (in press). How fit connects service brand sponsors with consumers’ passions for sponsored events. International Journal of Sports Marketing and Sponsorship.

Close, A.G., & Lacey, R. (in press). How the anticipation can be as great as the experience: Explaining event sponsorship exhibit outcomes via affective forecasting. Journal of Current Issues and Research in Advertising.

Close, A.G., Moulard, J., & Monroe, K. (2011). Establishing human brands: determinants of placement success for first faculty positions in marketing. Journal of Academy of Marketing Science, 39 (6) 922-941.

Lee, S., Close, A.C., & Love, C. (2010). How information quality and market turbulence impact convention and visitors bureaus use of marketing information: Insights for destination and event marketing. Journal of Convention & Event Tourism, 11 (4), 266-292.

Lacey, R., Close, A.G., & Finney, R.Z. (2010). The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness. Journal of Business Research, 63 (11), 1222-1228.

Kukar-Kinney, M., & Close, A.G. (2010). The determinants of consumers' shopping cart abandonment. Journal of Academy of Marketing Science, 38 (2), 240-250.

Close, A.G., & Kukar-Kinney, M. (2010). Beyond buying: Motivations behind consumers’ online shopping cart use. Journal of Business Research, 63 (10), 986-992.

Close, A.G., Krishen, A.S., & LaTour M.S. (2009) This event is me!: How consumer-event congruity leverages sponsorship. Journal of Advertising Research, 49 (3), 271-284.

Close, A.G., & Zinkhan G.M. (2009). Market resistance and Valentine's Day events. Journal of Business Research, 62 (2), 200-207. (featured on front page of New York Times and in New Scientist, St. Petersburg Times, Las Vegas Review-Journal)

Lacey, R. Sneath, Finney, R.Z. & Close, A.G. (2007). The impact of repeat attendance on event sponsorship effects. Journal of Marketing Communications, 13, 4, 243-255.

Close, A.G. & Zinkhan, G.M. (2007). Consumer experiences and market resistance: An extension of resistance theories. Advances in Consumer Research, 34, 256-262.

Books

O’Guinn, T., Semenik, R.J., & Close, A.G. (in press). Advertising and integrated brand promotion. Mason, OH: South-Western/Cengage.

Close, A.G. (Ed.). (2012). Online consumer behavior: Theory and research in social media, advertising, and e-tail. New York, NY: Routledge, Psychology Press.

Kahle, L.R., & Close, A.G. (Eds.). (2010). Consumer behavior knowledge for effective sports and event marketing. New York, NY: Routledge, Taylor and Francis Group.

ANTHONY DUDO

Referred Journal Articles            

Dudo, A. (in press). Toward a model of scientists’ public communication activity: The case of biomedical scientists. Science Communication. DOI: 10.1177/1075547012460845

Cacciatore, M. A., Anderson, A. A., Choi, D-H., Brossard, D., Scheufele, D. A., Liang, X., Ladwig, P. J., Xenos, M., & Dudo, A. (2012). Coverage of emerging technologies: A comparison between print and online media. New Media and Society, 14(6), 1039-1059.

Dahlstrom, M., Dudo, A., & Brossard, D. (2012). Precision of information, sensationalism and self-efficacy as message-level variables affecting risk perceptions. Risk Analysis, 32(1), 155-166.

Dudo, A., Brossard, D., Shanahan, J., Scheufele, D. A., Morgan, M., & Signorielli, N. (2011). Science on television in the 21st century: Recent trends in portrayals and their contributions to public attitudes toward science. Communication Research, 48(6), 754-777.

Dudo, A., Dunwoody, S., & Scheufele, D. A. (2011). The emergence of nano news: Tracking thematic trends and changes in U.S. newspaper coverage of nanotechnology. Journalism & Mass Communication Quarterly, 88(1), 55-75.

Dudo, A., Choi, D-H., & Scheufele, D. A. (2011). Food nanotechnology in the news: Coverage patterns and thematic emphases during the last decade. Appetite, 56(1), 78-89.

Dunwoody, S., Brossard, D., & Dudo, A. (2009). Socialization or rewards? Predicting U.S. scientist-media interactions. Journalism & Mass Communication Quarterly, 86(2), 299-314.

Dudo, A., Dahlstrom, M., & Brossard, D. (2007). Reporting a potential pandemic: A risk-related assessment of avian influenza coverage in U.S. newspapers. Science Communication, 28(4), 429-454.        

Holbert, R. L., Lambe, J. L., Dudo, A., & Carlton, K. A. (2007). Primacy effects of The Daily Show and national TV news viewing: Young viewers, political gratifications, and internal political self-efficacy. Journal of Broadcasting and Electronic Media, 51(1), 20-38.

MATTHEW S. EASTIN

Referred Journal Articles

Kim, S. J., & Eastin, M. S. (2011). Hedonic tendencies and the online consumer: An investigation of the online shopping process. Journal of Internet Commerce, 10(1), 68 – 90.

Kahlor, L., & Eastin, M.S. (2011). Television’s role in the culture of violence towards women:study of television viewing and the cultivation of rape myth acceptance. Journal of Broadcast and Electronic Media, 55(2), 215 – 231.

Yim, M.Y., Yoo, S., Till, B., & Eastin, M.S. (2010). In-store video advertising effectiveness: In-market field data. Journal of Advertising Research, 50(4), 386 – 402.

Knoblock-Westerwick, S., David, P. Eastin, M.S., Tamborini, R., & Greenwood, D. (2009). Sports spectators’ suspense: Affect and uncertainty in sports entertainment. Journal of Communication, 59, 806 – 823.

Eastin, M.S., Appiah, O., & Cicchirillo, V. (2009). Identification and the influence of cultural stereotyping on post video game play hostility. Human Communication Research, 3, 337 – 356.

Eastin, M.S., & Griffiths, R. P. (2009). Unreal. Hostile expectations and social game play. New Media & Society, 11(4), 509 – 531.

Daugherty, T., Eastin, M.S. & Bright, L. (2008). Exploring consumer motivations for creating user-generated content. Journal of Interactive Advertising, 8(2), 16-25.

Eastin, M.S. (2007). The influence of competitive and cooperative group game play on state hostility. Human Communication Research, 33, 450-466.

Eastin, M.S., Glynn, C. J., & Griffiths, R. P.  (2007). Communication technology and the organization: A psychological inquiry on use. CyberPsychology & Behavior, 10(3), 436-443.

Books

Eastin, M.S. (Ed.). (In Press). Encyclopedia of media violence. Sage Press.

Whitten, P., Kreps, G., & Eastin, M. S. (Eds.) (2011). E-health: The advent of online cancer information systems. New York, NY: Hampton Press.

Eastin, M.S., Daugherty, T., & Burns, N. (Eds.) (2010). The handbook of research on digital media and advertising: User generated content consumption. Hershey, PA: IGI Global.

LEE ANN KAHLOR

Hovick, S., Liang, M. C., & Kahlor, L. (In press.) Predicting Cancer Risk Information Seeking and Cancer Knowledge: The Role of Social and Cognitive Factors. Health Communication.

Hovick, S., Kahlor, L., & Liang, M. Cancer Knowledge and Information Seeking through PRISM: The Planned Risk Information Seeking Model. (In press). Journal of Health Communication.

Yang, J., Kahlor, L., & Li, H. (Published online March 12, 2013, print in press). A U.S. – China comparison of risk information-seeking intentions. Communication Research.

Yang, J. & Kahlor, L. What, me worry? (2013). The role of affect in information seeking. Science Communication, 35, 189-212.

Kahlor, L. & Eastin, M. (2011). Television’s role in the culture of violence towards women: A study of television viewing and the cultivation of rape myth acceptance in the U.S. Journal of Broadcast and Electronic Media, 55: 215-231.

Kahlor, L., Mackert, M., Junker, D., & Tyler, D. (2011). Ensuring children eat a healthy diet: A theory-driven focus group study of parents’ perceptions. Journal of Pediatric Nursing, 26, 13-24.

Mackert, M., Kahlor, L., Padilla, Y., & Silva, K. (2010). Promoting folic acid to Hispanic women: Evaluating existing campaigns to guide new development. Women and Health, 50, 376-395.

Kahlor, L. (2010). PRISM: A planned risk information seeking model. Health Communication, 25, 345-356.

Mackert, M., Kahlor, L., Tyler, D. & Gustafson, J. (2009). Designing culturally sensitive technology-based interventions to help parents address obesity. Telemedicine and e-Health, 15 (7), 672-677.

Kahlor, L. & Rosenthal, S. (2009). If we seek, do we learn? Predicting knowledge of global warming, Science Communication, 30, 380-414.

Kahlor, L. & Mackert, M. (2009). Perceived helpfulness of information and support sources and associated psychosocial outcomes among infertile women. Fertility and Sterility, 91, 83-90.

Kahlor, L. (2007).  An augmented risk information seeking model: The case of global warming. Media Psychology, 10, 414-435.

Kahlor, L. & Morrison, D. (2007). Television viewing and rape myth acceptance among college women. Sex Roles 56, 729-739.

Book

Kahlor, L. & Stout, P. (Eds.). (2010). Communicating Science: New Agendas in Communication. New York: Routledge.

ROBERT LEWIS

Referred Journal Articles

Tamborini, R., Eden, A., Bowman, N. D., Grizzard, M., Weber, R., & Lewis, R. J. (in press). Predicting media appeal from instinctive moral values. Mass Communication & Society.

Reinecke, L., Tamborini, R., Grizzard, M., Lewis, R. J., Eden, A., & Bowman, N. (2012). Characterizing mood management as need-Satisfaction: The effects of intrinsic needs on selective exposure and Mood Repair. Journal of Communication,62, 437-453.

Lewis, R. J., Heisel, A., Reinhart, A. M., & Tian, Y. (2011). Trait affection and asymmetry in the anterior brain. Communication Research Reports, 28, 347-355.

Beatty, M. J., Heisel, A. D. Lewis, R. J., & Pence, M. (2011). Communication apprehension and resting alpha range asymmetry in the anterior cortex. Communication Education, 60, 441-460.

Tamborini, R., Grizzard, M. N., Bowman, N., Reinecke, L., Lewis, R. J., & Eden, A. (2011). Media enjoyment as needs satisfaction: The contribution of hedonic and non-hedonic needs. Journal of Communication, 61, 1025-1042.

Eden, A., Grizzard, M. N., & Lewis, R. J. (2011). Disposition development in drama: The role of moral, immoral, and ambiguously moral characters. International Journal of Arts and Technology, 4, 33-47.

Grizzard, M. N., Lewis, R. J., Lee, A., & Eden, A. (2011). Disposition theory: Predicting popularity of mass market films using the tenets of disposition theory. International Journal of Arts and Technology, 4, 48-60.

WEI-NA LEE

Peer Reviewed Journal Articles 

Tsai, Wan-Hsui Sunny, Wei-Na Lee, and Young-A Song (accepted), “A Cross-Cultural Study of Consumer Ethnocentrism in China and the U.S.,” Journal of International Consumer Marketing.

Zhang, Jie and Wei-Na Lee (accepted), “Exploring the Impact of Cultural Value Orientations on Market Mavenism and Opinion Leadership,” Journal of Promotion Management.

Jung, Jong-Hyuok, Yongjun Sung, and Wei-Na Lee (accepted), “Smart Choice: Smartphone Users’ Intentions to Accept Mobile Advertising,” Online Journal of Communication and Media Technologies.

Lee, Jin Kyun, Jeffrey Wang and Wei-Na Lee (accepted), “How is Strategic Brand Alliance Communicated to Consumers? A Content Assessment of Print Ads,” Journal of Advertising and Promotion Research.

Moon, Jang Ho and Wei-Na Lee (accepted), “Behind-the-Scenes of A Brand: The impact of brand Information Disclosure on Consumer Responses,” Journal of Advertising and Promotion Research.

Kim, Yoojung, Wei-Na Lee, and Jong-Hyuok Jung (in press), “Changing the Stakes: A Content Analysis of Internet Gambling Advertising in Popular TV Poker Programs between 2006 and 2010,” Journal of Business Research.

Ball, Jenny, Angie Liang, and Wei-Na Lee (in press), “Potential for Stigma Reduction through Direct-To-Consumer Pharmaceutical Advertising: A Content Analysis of Television Commercials,” Journal of Current Issues and Research in Advertising.

Lee, Jin Kyun, Byung-Kwan Lee, and Wei-Na Lee (in press; scheduled for 2013), “The Effect of Country-of-Origin Fit on Consumer Product Evaluation in Cross-Border Strategic Brand Alliance,” Journal of Business Research, 66(3).

Windels, Kasey and Wei-Na Lee (2012), “Female Representation in Advertising Creative Departments,” Gender in Management, 27(8), 502 – 519.

Zhang, Jie and Wei-Na Lee (2012), “Exploring the Influence of Cultural Value Orientations on Motivations of Electronic Word-of-Mouth Communication,” Journal of Internet Commerce, 11(2), 117-138.

Lee, Byung-Kwan and Wei-Na Lee (2011), “The Impact of Product Knowledge on Consumer Product Memory and Evaluation in the Competitive Ad Context: The Item-Specific-Relational Perspective,” Psychology & Marketing, 28(4), 1-28. [lead article]

Yun, TaiWoong, Byung-Kwan Lee, and Wei-Na Lee (2011), “Is High Situational Involvement Always Resistant to the Utilization of Country-of-Origin Cues? Joint Influence of Situational Involvement and Product Knowledge,” Korean Journal of Advertising and Public Relations, 13(2), 228-253.

Yun, TaiWoong, Wei-Na Lee, and Yeo Jung Kim (2010), “The Moderation of Consumer Ethnocentrism in the Country-of-Origin Phenomenon,” Advertising Research, Winter (87), 262-301.

Windels, Kasey, Wei-Na Lee, and Yi-Hsin Yeh (2010), “Does the Creative Boys' Club Begin in the Classroom?” Journal of Advertising Education, Fall, 14(2), 15-24.

Zhang, Jie, Yongjun Sung, and Wei-Na Lee (2010), “To Play or Not to Play: An Exploratory Content Analysis of Facebook,” American Journal of Business, 25(1), 53-64. http://www.bsu.edu/mcobwin/majb/?p=613

Ball, Jenny, Angie Liang and Wei-Na Lee (2009), “Representation of African Americans in Direct-to-Consumer Pharmaceutical Commercials: A Content Analysis with Implications for Health Disparities,” Health Marketing Quarterly, 26(4), 372-390.

Kim, Yeo Jung and Wei-Na Lee (2009), “Overcoming Consumer Skepticism in Cause-Related Marketing: The Effects of Corporate Social Responsibility and Donation Size Claim Objectivity,” Journal of Promotion Management, 15(4), 465-483.

Lee, Jin Kyun and Wei-Na Lee (2009), “Country-Of-Origin Effects on Consumer Product Evaluation and Purchase Intention: The Moderating Role of Objective vs. Subjective Knowledge,” Journal of International Consumer Marketing, 21(2), 137-151.

Marmor-Lavie, Galit, Patricia Stout, and Wei-Na Lee (2009), “Spirituality in Advertising: A New Theoretical Approach,” Journal of Media and Religion, 8, 1-23.

La Ferle, Carrie, Steven Edwards, and Wei-Na Lee (2008), “Culture, Attitudes and Media Patterns in China, Taiwan and the USA: Balancing Standardization and Localization Decisions,” Journal of Global Marketing, 21(3), 191-205.

Lee, Byung-Kwan and Wei-Na Lee (2007), “Decreasing Advertising Interference: The Impact of Comparable Differences on Consumer Memory in Competitive Advertising Environments,” Psychology & Marketing, 24(11), 919-946. [lead article]

Choi, Sejung Marina and Wei-Na Lee (2007) “Understanding The Impact of Direct-to-Consumer (DTC) Pharmaceutical Advertising on Patient-Physician Interactions: Adding the Web to the Mix,” Journal of Advertising, 36(3), 291-304.

 

Book Chapters

Lee, Wei-Na and Nam Hyun Um (forthcoming), “Celebrity Endorsement in International Advertising,” in Hong Cheng (Ed.), Handbook of International Advertising Research. Wiley-Blackwell Publishing.

Lee, Wei-Na and Sejung Marina Choi (2012), “Celebrities in Advertising: The Asian Perspective,” in Amir Hetsroni (Ed.), Advertising and Reality: A Global Study of Representation and Content (pp. 165-188). Continuum International Publishing Group.

Lee, Wei-Na and Jin Young Yoo (2012), “Understanding the Role of Culture in Advertising,” in Shintaro Okazaki (Ed.), Handbook of Research on International Advertising (pp. 20-41). Edward Elgar Publishing, UK.

Lee, Wei-Na Lee and Carrie La Ferle (2012), “How Advertising Works Within a Cultural Context: Theories and Frameworks Informing the Process,” in Shelly Rodger and Esther Thorson (Eds.), Advertising Theory (pp. 162-173). New York: Routledge, Taylor & Francis Group.

Williams, Jerome D., Wei-Na Lee, and Geraldine R. Henderson (2008), “Diversity Issues in Consumer Psychology,” in Curt Haugtvedt, Paul Herr and Frank Kardes (Eds.), Handbook of Consumer Psychology (pp. 877-912). Mahwah, New Jersey: Lawrence Erlbaum & Associates Publisher.

Lee, Wei-Na and Sejung Marina Choi (2007), “Classifying Web Users: A Cultural Value Based Approach,” in Kirk St. Amant (Ed.), Linguistic and Cultural Online Communication Issues in the Global Age (pp. 45-62). Idea Group Inc.

Books

Lee, Wei-Na (Ed.) (2010), Proceedings of the 2010 Conference of the American Academy of Advertising. American Academy of Advertising.

BRAD LOVE

Referred Journal Articles

Love, B. (in press). Using campus art to build relationships. College Teaching.

Love, B., & Mackert, M. (in press). Capstone and building block: Helping students manage ambiguity about their futures through writing. Communication Teacher.

Holton, A., & Love, B. (in press). ‘They texted, so I knew’: Narrowing the digital divide with the Text4Baby model. Health Communication.

Love, B., Himelboim, I., Holton, A., & Stewart, K. (in press). Twitter as a source of vaccination information: Content drivers and what they’re saying. American Journal of Infection Control.

Love, B., Crook, B., Mooney Thompson, C., Zaitchik, S., Knapp, J., LeFebvre, L., Jones, B., Donovan-Kicken, E., Eargle, E., & Rechis, R. (2012). Exploring the communication of social support within online communities: A content analysis of messages posted to an adolescent/young adult cancer support group. Cyberpsychology, Behavior, and Social Networking, 15(10), 1-5.

Mackert, M., & Love, B. (2011). Educational content and health literacy issues in direct to consumer pharmaceutical advertising. Health Marketing Quarterly, 28(3), 205-18.

Mackert, M., Love, B., & Holton, A. (2011). Journalism as health education: Media coverage of a non-branded pharma website. Telemedicine and e-Health, 17( 2), 88-94.

Holton, A., Love, B., & Mackert, M. (2011). Exchanging health for commercialization: the news media's mediation of the baby carrots campaign. Cases in Public Health Communication & Marketing, 5(1), 2-25.

Mackert, M., & Love, B. (2011). Profits and perspectives: Advertising, social marketing, and public health. Journal of Social Marketing, 1(3), 240-46.

Mackert, M., Love, B., Donovan-Kicken, E., & Uhle, K. (2011). Health Literacy as controversy: An online community’s discussion of the U.S. food and drug administration acetaminophen recommendations. Qualitative Health Research, 21(12), 1607-17.

Mackert, M., Love, B., & Whitten, P. (2009). Patient education on mobile devices: An e-health intervention for low health literate audiences. Journal of Information Science, 35(1), 82-93.

Whitten, P., Buis, L., Love, B., & Mackert, M. (2008). Health education online for individuals with low health literacy: Evaluation of the diabetes and you website. Journal of Technology in Human Services, 26(1), 77-88.

Freedman, E., Fico, F., & Love, B. (2008). Male and female sources in newspaper coverage of male and female candidates in US Senate races in 2004. Journal of Women, Politics, and Policy, 30(1), 57-76.

Whitten, P., Buis, L., & Love, B. (2007). Physician-patient e-visit programs: Implementation and appropriateness. Disease Management & Health Outcomes, 15(4), 207-14.

MICHAEL MACKERT

Referred Journal Articles

Becker, H., Mackert, M., & Kang, S. (in press). Using an e-health intervention to promote the health of cancer survivors with pre-existing disabling conditions. Computers Informatics Nursing.

Donovan-Kicken, E., Mackert, M., Guinn, T., Tollison, A., & Breckinridge, B. (in press) Sources and predictors of patient uncertainty when reviewing medical disclosure and consent documentation. Patient Education and Counseling. doi:10.1016/j.pec.2012.10.007

Love, B., & Mackert, M. (in press). Capstone and building block: Helping students manage ambiguity about their futures through writing. Communication Teacher.

Mackert, M., Champlin, S., Holton, A., Munoz, I., & Damásio, M. (in press). E-health and health literacy: A research methodology review. Journal of Computer-Mediated Communication.

Mackert, M., Liang, M., & Champlin, S. (in press). “Think the sink:” Development and preliminary evaluation of a campus hand washing campaign. American Journal of Infection Control. doi: 10.1016/j.ajic.2012.03.023

Mackert, M. (2012). Account planning: Applying an advertising discipline to health communication and social marketing. Health Marketing Quarterly, (29) 3, 270-282. doi: 10.1080/07359683.2012.705730                    

Harrison, T., Guy, S., Mackert, M., Walker, J., & Pound, P. (2012). A qualitative study of health literacy needs of people with visual impairments. Research and Theory for Nursing Practice, (26) 2, 142-160.

Mackert, M., Rew, L., Bonevac, D., & Champlin, S. (2012). Older adolescents’ perceptions and intentions regarding do-it-yourself genetic assessment services. Journal for Specialists in Pediatric Nursing, (17) 2, 159-167. doi: 10.1111/j.1744-6155.2012.00329.x

McDougall, G., Mackert, M., & Becker, H. (2012). Memory performance, health literacy, and performance-based instrumental activities of daily living of community residing older adults. Nursing Research, (61) 1, 70-75.

Donovan-Kicken, E., Mackert, M., Guinn, T., Tollison, A., Breckinridge, B., & Pont, S. (2012). Health literacy, self-efficacy, and patients’ assessment of medical disclosure and consent documentation. Health Communication, (27) 6, 581-590. doi: 10.1080/10410236.2011.618434

Mackert, M., & Poag, M. (2011). Adult basic education and health literacy: Program efforts and perceived student needs. Community Literacy Journal, (5) 2, 67-73.

Holton, A., Love, B., & Mackert, M. (2011). exchanging health for commercialization: The news media's mediation of the baby carrots campaign. Cases in Public Health Communication & Marketing, 5, 2-25.

Mackert, M., & Munoz, I. (2011). Graduate account planning education: Insights from the classroom. Journal of Advertising Education, 15 (2), 35-39.

Stroever, S., Mackert, M., McAlister, A., & Hoelscher, D. (2011). Using social media to communicate child health information to low-income parents. Preventing Chronic Disease, 8 (6), A148.

Mackert, M., & Love, B. (2011). Profits and perspectives: Advertising, social marketing, and public health. Journal of Social Marketing, 1 (3), 240-246.

Mackert, M., Love, B., Donovan-Kicken, E., & Uhle, K. (2011). Health literacy as controversy: An online community’s discussion of the U.S. food and drug administration acetaminophen recommendations. Qualitative Health Research, 21 (12), 1607-1617. doi: 10.1177/1049732311417731

Mackert, M., Ball, J., & Lopez, N. (2011). Health literacy awareness training for healthcare workers: improving knowledge and intentions to use clear communication techniques. Patient Education and Counseling, 85 (3), e225–e228. doi:10.1016/j.pec.2011.02.022

Mackert, M.  (2011). health literacy knowledge among direct-to-consumer pharmaceutical advertising professionals. Health Communication, 26 (6), 525-533.

Mackert, M., & Walker, L. (2011). Cluster analysis identifies sub-populations for health promotion campaign design. Public Health Nursing, 28 (5), 451-457.

Mackert, M., Stanforth, D., & Garcia, A. (2011). undermining of nutrition and exercise decisions: Experiencing negative social influence. Public Health Nursing, 28 (5), 402-410.

Mackert, M., & Love, B. (2011). educational content and health literacy issues in direct to consumer pharmaceutical advertising. Health Marketing Quarterly, 28 (3), 205-218.

Mackert, M., Love, B., & Holton, A. (2011). Journalism as health education: Media coverage of a non-branded pharma website. Telemedicine and e-Health, 17(2), 88-94.

Stanforth, D., Steinhardt, M., Mackert, M., Stanforth, P., & Gloria, C. (2011). An investigation of exercise and the placebo effect. American Journal of Health Behavior, 35(3), 257-268.

Kahlor, L., Mackert, M., Junker, D., & Tyler, D. (2011). Ensuring children eat a healthy diet: A theory-driven focus group study to inform communication aimed at parents. Journal of Pediatric Nursing, (26) 1, 13-24. 

Mackert, M., Eastin, M., & Ball, J. (2010). perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses. Journal of Medical Marketing, 10 (4), 352-365.

Rew, L., Mackert, M., & Bonevac, D. (2010). Cool, but is it credible? adolescents and parents’ approaches to genetic testing. Western Journal of Nursing Research, 32 (5), 610-627.

Mackert, M., Kahlor, L., Silva, K., & Padilla, Y. (2010). Promoting folic acid to spanish-speaking hispanic women: evaluating existing campaigns to guide new development. Women & Health, 50 (4), 376-395.

Rew, L., Kaur, M., McMillan, A., Mackert, M., & Bonevac, D. (2010), A systematic review of psychosocial benefits and harms of genetic testing. Issues in Mental Health Nursing, 31 (10), 631-645. 

Harrison, T., Mackert, M., & Watkins, C. (2010). Health literacy and women with visual impairments: An opportunity for improved healthcare services. Research in Gerontological Nursing, 3 (1), 49-60. 

Stanforth, D., & Mackert, M. (2009). Social undermining of healthy eating and exercise behaviors. ACSM’s Health & Fitness Journal, 13 (3), 14-19.

Rew, L., Mackert, M., & Bonevac, D. (2009). A systematic review of literature about the genetic testing of adolescents. Journal for Specialists in Pediatric Nursing, 14 (4), 284-294.

Mackert, M., Kahlor, L., Tyler, D., & Gustafson, J. (2009). designing e-health interventions for low health literate culturally diverse parents: Addressing the obesity epidemic. Telemedicine and e-Health, 15 (7), 672-677. 

Kahlor, L., & Mackert, M. (2009). Perceived helpfulness of information and support sources and associated psychosocial outco