Advertising Research

The University of Texas at Austin serves Texas and the nation as one of the most highly rated public research universities in the United States. Since 1974, the Department of Advertising faculty and students have been recognized as leaders in discovery as it relates to advertising and related disciplines. The department has one of the largest graduate programs in the nation producing original research influencing the national and international academic community. Through innovative research and teaching practices, the Texas Department of Advertising continues to lead the nation in research. Below you will find a small sample of research conducted by faculty in the Department of Advertising and Public Relations.

Advertising Education - Yesterday, Today, and Tomorrow - 2006 

Journal Publications 2007 - Present

Ronald Anderson

Peer-reviewed Articles

Alex Wang and Ronald Anderson (in press). “A Multi-Staged Model of Consumer Responses to CSR Communications,” The Journal of Corporate Citizenship, 41.

Ronald Anderson, (2009). “Comparison of Indirect Sources of Efficacy Information in Pretesting Messages for Campaigns to Prevent Drunken Driving,” Journal of Public Relations Research, 21(4), 428-454.

Alex Wang and Ronald Anderson, (2008). “Priming and Valence of Corporate Social Responsibility Framing on CSR Judgments,” Public Relations Journal, 2(1), 1-19.

Lucinda Atkinson

Peer-reviewed Articles

Wood, M. L. M., Nelson, M. R., Atkinson, L., and Lane, J. B. (2008). Social Utility Theory: Guiding Labeling of VNRs as Ethical and Effective Public Relations. Journal of Public Relations Research, 20, 231 – 249.

Friedland, L., Shah, D. V., Lee, N., Rademacher, M. A., Atkinson, L., and Hove, T. (2007). Capital, Consumption, Communication, and Citizenship: The Social Positioning of Taste and Civic Culture in the United States. The ANNALS of the American Academy of Political and Social Science, 611, 31-50.

Book Chapters

Shah, D. V., Atkinson, L., Gil de Zuniga, H., and Scholl, R. M. (2011). Explaining Difference and Change in Civic Engagement. In Holli Semetko and Margaret Scammell (Eds.) The Sage Handbook of Political Communication, Thousand Oaks, CA: Sage Publications.

Neal Burns

Book

Eastin, M., Dougherty, T., and Burns, N. (2010). Handbook of Research on Digital Media and Advertising: User Generated Content Consumption. IGI Global Publishers.

Sejung Marina Choi

Peer-reviewed Articles

Lee, David Taejun, Yongjun Sung, and Sejung Marina Choi (in press). Young Adults’ Response to Product Placement in Movies and TV Shows: A Comparative Study of American and Korean Consumers, International Journal of Advertising.

Choi, Sejung Marina, and Nora J. Rifon (in press), “It’s a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness,” Psychology & Marketing.

Yeh, Yi-Hsin, and Sejung Marina Choi (in press), “MINI-Lovers, Maxi-Mouths: An Investigation of Antecedents to eWOM Intention among Brand Community Members,” Journal of Marketing Communications.

Sung, Yongjun, and Sejung Marina Choi (in press), “The Influence of Self-Construal on Self-Brand Congruity in the United States and Korea," Journal of Cross-Cultural Psychology.

Choi, Sejung Marina (2011), “Guest Editorial: Advertising and Social Media,” International Journal of Advertising, 30 (1), 11-12.

Sung, Yongjun, and Sejung Marina Choi (2011), “Increasing Power and Preventing Pain: The Moderating Role of Self-Construal in Persuasion,” Journal of Advertising, 40 (1), 71-85.

Choi, Sejung Marina, Yoojung Kim, Yongjun Sung, and Dongyoung Sohn (2011), “Bridging or Bonding?: A Cross-Cultural Study of Social Relationships in Social Networking Sites,” Information, Communication, & Society, 14 (1), 107-129.

Kim, Yoojung, Dongyoung Sohn, and Sejung Marina Choi (2011), “Cultural Difference in Motivations for Using Social Network Sites: A Comparative Study of American and Korean Users,” Computers in Human Behavior, 27 (1), 365-372.

Chu, Shu-Chuan, and Sejung Marina Choi (2010), “Social Capital and Self-Presentation on Social Networking Sites: A Comparative Study of American and Chinese College Students,” Chinese Journal of Communication, 3 (4), 402-420.

Choi, Youjin, Sejung Marina Choi, and Nora J. Rifon (2010), “‘I Smoke But I’m Not a Smoker’: Phantom Smokers and the Discrepancy between Self-Identity and Behavior,” Journal of American College Health, 59 (2), 117-125.

Sung, Yongjun, and Sejung Marina Choi (2010), “I Won't Leave You Although You Disappoint Me: The Interplay between Satisfaction, Investments, and Alternatives in Determining Consumer-Brand Relationship Commitment,” Psychology & Marketing, 27 (11), 1074-1098.

Kim, Yeonshin, Sejung Marina Choi, and Nora J. Rifon (2008), “A Cross-Cultural Study of Value Structures and Environmentalism: The Case of Korean and United States Consumers,”Korean Journal of Marketing, 10 (4), 35-64.

Yoon, Doyle, Sejung Marina Choi, and Dongyoung Sohn (2008), “Building Customer Relationships in an Electronic Age: The Role of Interactivity of E-Commerce Websites,” Psychology & Marketing, 25 (7), 602-618.

Choi, Sejung Marina, and Wei-Na Lee (2007), “The Impact of Direct-to-Consumer (DTC) Pharmaceutical Advertising on Patient-Physician Interactions: Adding the Web to the Mix,” Journal of Advertising, 36 (3), 291-304.

Choi, Sejung Marina, and Nora J. Rifon (2007), “Who is the Celebrity in Advertising? Understanding Celebrity Image Dimensions,” Journal of Popular Culture, 40 (2), 301-321.

Book Chapters

Choi, Sejung Marina, Shu-Chuan Chu, and Yoojung Kim (in press), “Culture-Laden Interactions in Social Media: A Comparative Study of American, Chinese and Korean Social Networking Site Users,” Computer-Mediated Communication across Cultures: International Interactions in Online Environments, Sigrid Kelsey and Kirk St.Amant, eds., IGI Global, Inc.

Moon, Jangho, Yongjun Sung, and Sejung Marina Choi (2011), “Does Second Life Mark the Beginning of a New Era of Online Shopping?: Exploring Avatar-Based Shopping Experience in Virtual Worlds,” Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, Matthew S. Eastin, Terry Daugherty, and Neal M. Burns, eds., Hershey, PA: IGI Global, 232-247.

Choi, Sejung Marina (2008), “Celebrity Endorsement in Advertising: A Double-Edged Sword,” in Issues in American Advertising: Sex, Politics and Viral Videos, Tom Reichert, ed., Chicago, IL: Copy Workshop, 224-238.

Lee, Wei-Na, and Sejung Marina Choi (2007), “Classifying Web Users: A Cultural Value Based Approach,” in Linguistic and Cultural Online Communication Issues in the Global Age, Kirk St. Amant, ed., Hershey, PA: Idea Group, Inc., 45-62.

Vincent Cicchirillo

Peer-reviewed Articles

Cicchirillo, V., & Lin, J. (September, 2011). Stop playing with your food! A comparison of for-profit and non-profit food related advergames. Journal of Advertising Research

Eastin, M. S., Appiah, O., & Cicchirillo, V. (2009). Identification and the influence of cultural stereotyping on post video game play hostility. Human Communication Research, 35, 309-336.

Chory, R. M., & Cicchirillo, V. (2007). The relationship between video game play and trait verbal aggressiveness: An application of the general aggression model. Communication Research Reports, 24, 113-119.

Angeline Close

 

Peer-Reviewed Articles

Close, Angeline G. and Russell Lacey. "How the Anticipation Can Be As Great As The Experience: Explaining Event Sponsorship Exhibit Outcomes via Affective Forecasting" Journal of Contemporary Issues in Advertising, forthcoming.

Close, Angeline G., Julie Guidry Moulard and Kent Monroe.  (2011) "Establishing Human Brands: Determinants of Placement Success for First Faculty Positions in Marketing," Journal of Academy of Marketing Science, 39 (6), 922-941.

Lacey, Russell, Angeline G. Close and R. Zachary Finney, and Angeline G. Close (2010). "The Pivotal Roles of Product Knowledge and Corporate Social Responsibility in Event Sponsorship Effectiveness," Journal of Business Research, 63 (11), 1222-1228.

Kukar-Kinney, Monika and Angeline G. Close (2010). “The Determinants of Consumers' Shopping Cart Abandonment," Journal of Academy of Marketing Science, 38 (2), 240-250.

Close, Angeline G. and Monika Kukar-Kinney (2010). "Beyond Buying: Motivations behind Consumers’ Online Shopping Cart Use,” Journal of Business Research, 63 (10), 986-992.

Lee, Seonjeong, Angeline G. Close, and Curtis Love (2010). "How Information Quality and Market Turbulence Impact Convention and Visitors Bureaus Use of Marketing Information: Insights for Destination and Event Marketing" Journal of Convention & Event Tourism, 11 (4), 266-292.

Close, Angeline G., Anjala Krishen, and Michael S. LaTour (2009). "This Event is Me!: How Consumer-Event Congruity Leverages Sponsorship,"Journal of Advertising Research, 49 (3), 271-284.

Close, Angeline G. and George M. Zinkhan (2009). “Market Resistance and Valentine'sDay Events,” Journal of Business Research, 62 (2), 200-207. (featured in the New York Times, New Scientist, St. Petersburg Times and the Las Vegas Review-Journal).

Russell Lacey, Julie Sneath, R. Zachary Finney, and Angeline G. Close (2007). "The Impact of Repeat Attendance on Event Sponsorship Effects," Journal of Marketing Communications,13, 4 (December), 243-255.

Close, Angeline G. and George M. Zinkhan (2007). "Consumer Experiences and Market Resistance: An Extension of Resistance Theories," Advances in Consumer Research, 34, 256-262.

Close, Angeline G., R. Zachary Finney, Russell Lacey, and Julie Sneath (2006). “Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand,” Journal of Advertising Research, 46, 4 (December), 420-433.3

Sneath, Julie Z., R. Zachary Finney, Russell Lacey and Angeline G. Close (2006). “Balancing Act: Proprietary and Non-Proprietary Sponsored Events,” Marketing Health Services, 26, 1 (Spring), 27-32.

Close, Angeline G. and George M. Zinkhan (2006). “A Holiday Loved and Loathed: A Consumer Perspective of Valentine’s Day,” Advances in Consumer Research, 33.

Sneath, Julie Z., R. Zachary Finney, and Angeline G. Close (2005). “An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes,” Journal of Advertising Research, 45, 4 (December) 373-381.

Close, Angeline G., Ashutosh Dixit, and Naresh Malhotra (2005). “Chalkboards to Cybercources: The Internet in Marketing Education,” Marketing Education Review, 15 (2) (Summer), 81-94.

Finney, R. Zachary, Richard D. Parker, Angeline G. Close, and Robert A. Orwig (2005). "The Agency in Cyberspace: A Content Analysis of Ad Agency Homepages,” Journal of Contemporary Business Issues, 12 (2) (Fall), 74-80.

Zinkhan, George M., Penelope Prenshaw, and Angeline G. Close (2004). “Sex-Typing of Leisure Activities,” Advances in Consumer Research, 31, 412-419.

Close, Angeline G. and George M. Zinkhan (2004). “The E-Mergence of E-Dating,”Advances in Consumer Research, 31, 153-157.

Edited Books

Close, Angeline G. (Ed.), Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-Tail, forthcoming.

Kahle, Lynn R. and Angeline G. Close (Eds.). (2011). Consumer Behavior Knowledge for Effective Sports and Event Marketing, New York, NY: Routledge, Taylor and Francis Group. (ISBN: 978-0-415-87358, 310 ages).

Book Chapters

Angeline G. Close, “A Gender Role Analysis of Valentine Event Marketing”, Gender and Consumer Behavior, Cele Otnes and Linda Tuncay (Eds.), forthcoming.

Angeline G. Close, Monika Kukar-Kinney, and T. Kyle Benusa, “Towards a Theory of Consumer Electronic Shopping Cart Behavior: Motivations of E-Cart Use and

Abandonment, in Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-Tail, Angeline G. Close, ed., forthcoming.

R. Zachary Finney, R. Lacey, and Angeline G. Close (2010). "Event Marketing and Sponsorship: Lessons Learned from the Tour de Georgia Cycling Races", in Consumer Behavior Knowledge for Effective Sports and Event Marketing, Lynn R. Kahle and Angeline G. Close, ed., New York: Routledge.

Finney, R. Zachary and Angeline G. Close (2008). “The Virtual Agency as a New Force in the Promotions Industry,” Electronic Commerce: Concepts, Methodologies, Tools and Applications, S. Ann Becker, ed. (ISBN# 978-1-59904-943-4), p. 2240-2246. *Reprint of Finney and Close (2006).

R. Zachary Finney and Angeline G. Close (2006). “The Virtual Agency,” E-Commerce, E-Government and Mobile Commerce, Idea Group, Mehdi Khosrow-Pour, ed. (ISBN# 1-59140-799-0), p. 1158-1162.4.

Close, Angeline G., George M. Zinkhan, and R. Zachary Finney (2006). “Cyber Identity Theft,” E-Commerce, E-Government and Mobile Commerce, Idea Group Reference, Mehdi Khosrow-Pour, ed. (ISBN# 1-59140-799-0).

Book Review

Finney, R. Zachary and Angeline G. Close (2005). “Scientific Presentations in Marketing”, Journal of the Academy of Marketing Science. (Book Review), 33 (2) (April), 37-38. 

Isabella Cunningham

Monographs

Li, P., and Cunningham, I. (2009). Consumer Decision Behavior in Online Shopping Environments: Influence of Individual Differences on Choice Strategies. Saarbruecken, Germany: VDM Verlag Dr. Muller Akttiengesellschaft & C. KG.

Zhenghua. S. Y., and Cunningham, I. (2009). An Exploratory Study of Search Advertising in China.Saarbruecken, Germany: VDM Verlag Dr. Muller Akttiengesellschaft & C. KG.

Book

Murphy, J., Cunningham, I., Stavchansky-Lewis, L. (2011). Integrated Brand Promotion Management: Text, Cases, and Exercises. Kendall Hunt Publishing Company.

Minette Drumwright

Peer-reviewed Articles

Smith, N. Craig, Minette E. Drumwright, and Mary C. Gentile (2010), “The New Marketing Myopia,” Journal of Public Policy & Marketing, vol. 29 (Spring), 4-11.

Berger, Ida, Peggy Cunningham, and Minette E. Drumwright (2007), “Mainstreaming Corporate Social Responsibility:  Developing Markets for Virtue,” California Management Review, vol. 49 (Summer) 132-157.

Book Chapters

Drumwright, Minette E. (forthcoming), “Ethics and Advertising Theory,” in Advertising Theory, eds., Shelly Rogers and Esther Thorson, New York:  Routledge.

Drumwright, Minette E. and Mercedes Duchicela (2010), “Scaling Social Issues Through Branding Social Causes,” in Scaling Social Impact:  New Thinking, eds. Paul Bloom and Edward Skloot, New York:  Palgrave MacMillian, 189-206.

Berger, Ida, Peggy Cunningham, and Minette E. Drumwright (2010), “The Integrative Benefits of Social Alliances:  Balancing, Building, and Bridging,” in Global Challenges in Responsible Business, ed. N. Craig Smith, Cambridge, England: Cambridge University Press.

Drumwright, Minette E. (2007), “Advertising Ethics:  A Multi-level Theory Approach,” in The Sage Handbook of Advertising, Gerald Tellis and Tim Ambler, eds., Los Angeles:  Sage Publication, Inc., 400-417.

Anthony Dudo

Peer-reviewed Articles

Dahlstrom, M., Dudo, A., & Brossard, D. (in press). Precision of information, sensationalism and self-efficacy as message-level variables affecting risk perceptions. Risk Analysis.

Dudo, A., Brossard, D., Shanahan, J., Scheufele, D. A., Morgan, M., & Signorielli, N. (in press). Science on television in the 21st century: Recent trends in portrayals and their contributions to public attitudes toward science. Communication Research. doi: 10.1177/0093650210384988

Dudo, A., Dunwoody, S., & Scheufele, D. A. (2011). The emergence of nano news: Tracking thematic trends and changes in U.S. newspaper coverage of nanotechnology. Journalism & Mass Communication Quarterly, 88(1): 55-75.

Dudo, A., Choi, D-H., & Scheufele, D. A. (2011). Food nanotechnology in the news: Coverage patterns and thematic emphases during the last decade. Appetite, 56(1): 78-89.

Scheufele, D. A., & Dudo, A. (2010). Emerging agendas at the intersection of political and science communication: The case of nanotechnology. In C. Salmon (Ed.), Communication yearbook (Vol. 34, pp. 142-167). London: Routledge.

Dunwoody, S., Brossard, D., & Dudo, A. (2009). Socialization or rewards? Predicting U.S. scientist-media interactions. Journalism & Mass Communication Quarterly, 86(2): 299-314.

Dudo, A., Dahlstrom, M., & Brossard, D. (2007). Reporting a potential pandemic: A risk-related assessment of avian influenza coverage in U.S. newspapers. Science Communication, 28(4): 429-454.

Holbert, R. L., Lambe, J. L., Dudo, A., & Carlton, K. A. (2007). Primacy effects of The Daily Show and national TV news viewing: Young viewers, political gratifications, and internal political self-efficacy. Journal of Broadcasting and Electronic Media, 51(1): 20-38.

Book Chapters

Brossard, D., & Dudo, A. (in press). Television and cultivation of science attitudes. In J. Shanahan, M. Morgan, & N. Signorielli (Eds.), The Cultivation differential: State of the art research in cultivation theory. New York: Peter Lang Publishing.

Matthew Eastin

Peer-reviewed Articles

Kahlor, L. & Eastin, M.S. (in press) Television’s role in the culture of violence towards women: A study of television viewing and the cultivation of rape myth acceptance. Journal of Broadcast and Electronic Media.

Kim, So Jung and Matthew Eastin (2011), “Hedonic Tendencies and the Online Consumer:An Investigation of the Online Shopping Process,” Journal of Internet Commerce 10(1), 68 – 90.

Mackert, M., Eastin, M.S., & Ball, J. (2010) Perceptions of Direct-to-Consumer Prescription Drug Advertising among Advanced Practice Nurses. Journal of Medical Marketing 10, 352 – 365.

Yim, M.Y., Yoo, S., Till, B. and Eastin, M.S. (2010), In-Store Video Advertising Effectiveness: In-Market Field Data. Journal of Advertising Research 50(4), 386 – 402.

Knoblock-Westerwick, S., David, P. Eastin, M.S., Tamborini, R., & Greenwood, D. (2009). Sports Spectators’ Suspense: Affect and Uncertainty in Sports Entertainment. Journal of Communication 59, 806 – 823.

Eastin, M.S., Appiah, O., & Cicchirillo, V. (2009). Identification and the Influence of Cultural Stereotyping on Post Video Game Play Hostility. Human Communication Research, 3, 337 – 356.

Daugherty, T., Eastin, M.S. & Bright, L. (2008). Exploring Consumer Motivations for Creating User-Generated Content, Submitted to the Journal of Interactive Advertising. Available [online] www.jiad.org

Eastin, M.S. (2007).The Influence of Competitive and Cooperative Group Game Play on State Hostility. Human Communication Research. 33, 450-466.

Eastin, M.S., Glynn, C. J., & Griffiths, R. P. (2007). Communication technology and the organization: A psychological inquiry on use. CyberPsychology & Behavior, 10(3), 436-443.

Books

Whitten, P., Kreps, G., & Eastin, M. S. (Eds.) (in press 2011). The Search for an Interdisciplinary Understanding of On-Line Cancer Services, Hampton Press.

Eastin, M.S., Daugherty, T., & Burns, N. (Eds.) (2010). The Handbook of Research on Digital Media and Advertising: User generated content consumption, IGI Global, Hershey, PA.

Book Chapters

Eastin, M.S. (in press). Computer Games and Social Perceptions. The International Encyclopedia of Communication. W. Donsbach, J. Bryant and R. Craig (Eds.). Blackwell Publications, USA.

Schulz, H. & Eastin, M.S. (2010). An Opportunity for In-Game Ad Placement: The History of the Video Game Industry Interpreted Through the Meaning Lifecycle. In Handbook of Research on Digital Media and Advertising:User generated content consumption, Matthew S. Eastin, Terry Daugherty and Neal M. Burns (Eds.), IGI-Global: Hershey, PA.

Daugherty, T, Eastin, M.S., Bright, L. and Chu, S. (2010). Expectancy-Value: Identifying Relationships Associated with Creating User-Generated Content. In Handbook of Research on Digital Media and Advertising: User generated content consumption, Matthew S. Eastin, Terry Daugherty and Neal M. Burns (Eds.), IGI-Global: Hershey, PA.

Daughtery, T., Gangadharbatla, H.S., & Eastin, M.S. (2009) Impact of Self-efficacy on E-Service Brands, In S. Bandyopadhyay (Ed.), Contemporary Research in eBranding, Idea Group Publishing, Inc.

Eastin, M.S. (2008). Computer Games and Social Perceptions. The International Encyclopedia of Communication. W. Donsbach, J. Bryant and R. Craig (Eds.). Blackwell Publications, USA.

Ramirez, A., Eastin, M. S., & Chakroff, J. (2008). Cyber-bullying: Conceptualizing process and effects. S. Kelsey and K. St.Amant (Eds.) Handbook of Research on Computer Mediated Communication. IGI Global, Hershey, PA.

Eastin, M. S. (2007). Children, credibility, and the complexity of evaluating online information. The MacArthur Foundation Series on Digital Media and Learning: Credibility A. Flanagin and M. Metzger (Eds.). MIT Press, Cambridge, MA.

LeeAnn Kahlor

Peer-reviewed Articles

Kahlor, L. & Eastin, M. (In press). Television’s role in the culture of violence towards women: A study of television viewing and the cultivation of rape myth acceptance in the U.S.Journal of Broadcast and Electronic Media.

Kahlor, L., Mackert, M., Junker, D., & Tyler, D. (2011). Ensuring children eat a healthy diet: A theory-driven focus group study of parents’ perceptions. Journal of Pediatric Nursing, 26, 13-24.

Mackert, M., Kahlor, L., Padilla, Y., & Silva, K. (2010). Promoting folic acid to Hispanic women: Evaluating existing campaigns to guide new development. Women and Health, 50, 376-395.

Kahlor, L. (2010). PRISM: A planned risk information seeking model. Health Communication, 25, 345-356.

Mackert, M., Kahlor, L., Tyler, D. & Gustafson, J. (2009). Designing culturally sensitive technology-based interventions to help parents address obesity. Telemedicine and e-Health, 15 (7), 672-677.

Kahlor, L. & Rosenthal, S. (2009). If we seek, do we learn? Predicting knowledge of global warming, Science Communication, 30, 380-414.

Kahlor, L. & Mackert, M. (2009). Perceived helpfulness of information and support sources and associated psychosocial outcomes among infertile women. Fertility and Sterility, 91, 83-90.

Kahlor, L. (2007).  An augmented risk information seeking model: The case of global warming. Media Psychology, 10, 414-435.

Kahlor, L. & Morrison, D. (2007). Television viewing and rape myth acceptance among college women. Sex Roles 56, 729-739.

Book

Kahlor, L. & Stout, P. (Eds.). (2010). Communicating Science: New Agendas in Communication. New York: Routledge.

Book Chapters

Kahlor, L. (2010). Information seeking and processing. In S. Priest (Ed.), Encyclopedia of Science and Technology Communication. Thousand Oaks, CA: Sage Publishing.

Wei-Na Lee

Peer-reviewed Articles

Ball, Jenny, Angie Liang, and Wei-Na Lee (accepted), “Potential for Stigma Reduction through Direct-To-Consumer Pharmaceutical Advertising: A Content Analysis of Television Commercials,” Journal of Current Issues and Research in Advertising.

Lee, Byung-Kwan and Wei-Na Lee (2011), “The Impact of Product Knowledge on Consumer Product Memory and Evaluation in the Competitive Ad Context: The Item-Specific-Relational Perspective,” Psychology & Marketing, 28(4), 1-28. [lead article]

Yun, TaiWoong, Wei-Na Lee, and Yeo Jung Kim (2010), “The Moderation of Consumer Ethnocentrism in the Country-of-Origin Phenomenon,” Advertising Research, Winter (87), 262-301.

Windels, Kasey, Wei-Na Lee, and Yi-Hsin Yeh (2010), “Does the Creative Boys' Club Begin in the Classroom?” Journal of Advertising Education, Fall, 14(2), 15-24.

Zhang, Jie, Yongjun Sung, and Wei-Na Lee (2010), “To Play or Not to Play: Branded Entertainment in Online Social Networking,” American Journal of Business, 25(1), 53-64. http://www.bsu.edu/mcobwin/majb/?p=613

Ball, Jenny, Angie Liang and Wei-Na Lee (2009), “Representation of African Americans in Direct-to-Consumer Pharmaceutical Commercials: A Content Analysis with Implications for Health Disparities,” Health Marketing Quarterly, 26(4), 372-390.

Kim, Yeo Jung and Wei-Na Lee (2009), “Overcoming Consumer Skepticism in Cause-Related Marketing: The Effects of Corporate Social Responsibility and Donation Size Claim Objectivity,” Journal of Promotion Management, 15(4), 465-483.

Lee, Jin Kyun and Wei-Na Lee (2009), “Country-Of-Origin Effects on Consumer Product Evaluation and Purchase Intention: The Moderating Role of Objective vs. Subjective Knowledge,” Journal of International Consumer Marketing, 21(2), 137-151.

Marmor-Lavie, Galit, Patricia Stout, and Wei-Na Lee (2009), “Spirituality in Advertising: A New Theoretical Approach,” Journal of Media and Religion, 8, 1-23.

La Ferle, Carrie, Steven Edwards, and Wei-Na Lee (2008), “Culture, Attitudes and Media Patterns in China, Taiwan and the USA: Balancing Standardization and Localization Decisions,” Journal of Global Marketing, 21(3), 191-205.

Lee, Byung-Kwan and Wei-Na Lee (2007), “Decreasing Advertising Interference: The Impact of Comparable Differences on Consumer Memory in Competitive Advertising Environments,” Psychology & Marketing, 24(11), 919-946. [lead article]

Choi, Sejung Marina and Wei-Na Lee (2007) “The Impact of Direct-to-Consumer (DTC) Pharmaceutical Advertising on Patient-Doctor Interactions: Adding the Web to the Mix,” Journal of Advertising, 36(3), 291-304.

Book

Lee, Wei-Na (Ed.) (2010), Proceedings of the 2010 Conference of the American Academy of Advertising. American Academy of Advertising.

Book Chapters

Lee, Wei-Na and Sejung Marina Choi (forthcoming), “Celebrities in Advertising: The Asian Perspective,” in Amir Hetsroni (Ed.), Advertising and Reality: A Global Look on Life in Commercials.

Lee, Wei-Na and Jin Young Yoo (forthcoming), “Understanding the Role of Culture in Advertising,” in Shintaro Okazaki (Ed.), Handbook of Research in International Advertising. Edward Elgar Publishing, UK.

Lee, Wei-Na and Nam Hyun Um (forthcoming), “Celebrity Endorsement in International Advertising,” in Hong Cheng (Ed.), The Handbook of International Advertising Research. Wiley-Blackwell Publishing.

Lee, Wei-Na Lee and Carrie La Ferle (forthcoming), “The Role of Culture in Advertising,” in Shelly Rodger and Esther Thorson (Eds.), Advertising Theory. Routledge Publishing, Inc.

Williams, Jerome D., Wei-Na Lee, and Geraldine R. Henderson (2008), “Diversity Issues in Consumer Psychology,” in Curt Haugtvedt, Paul Herr and Frank Kardes (Eds.), Handbook of Consumer Psychology (pp. 877-912). Mahwah, New Jersey: Lawrence Erlbaum & Associates Publisher.

Lee, Wei-Na and Sejung Marina Choi (2007), “Classifying Web Users: A Cultural Value Based Approach,” in Kirk St. Amant (Ed.), Linguistic and Cultural Online Communication Issues in the Global Age (pp. 45-62). Idea Group Inc.

Bradford Love

Peer-reviewed Articles

Mackert, M., Love, B., Donovan-Kicken, E., and Uhle, K. (accepted). “Health Literacy as Controversy: An Online Community’s Discussion of the U.S. Food and Drug Administration Acetaminophen Recommendations.” Qualitative Health Research.

Mackert, M. and Love, B. (accepted) “Profits and Perspectives: Advertising, Social Marketing, and Public Health.” Journal of Social Marketing.

Mackert, M. and Love, B. (in press) “Educational Content and Health Literacy Issues in Direct to Consumer Pharmaceutical Advertising.” Health Marketing Quarterly.

Mackert, M., Love, B., and Holton, A. (in press) “Journalism as Health Education: Media Coverage of a Non-Branded Pharma Website”. Telemedicine and e-Health.

Mackert, M., Love, B., and Whitten, P. (2009). “Patient Education on Mobile Devices: An e-Health Intervention for Low Health Literate Audiences.” Journal of Information Science, vol. 35, no. 1, p. 82-93.

Whitten, P., Buis, L., Love, B., and Mackert, M. (2008). “Health Education Online for Individuals with Low Health Literacy: Evaluation of the Diabetes and You Website.” Journal of Technology in Human Services, vol. 26, no. 1, p. 77-88.

Freedman, E., Fico, F., and Love, B. (2008). “Male and Female Sources in Newspaper Coverage of Male and Female Candidates in US Senate Races in 2004.” Journal of Women, Politics, and Policy, vol. 30, no. 1, p. 57-76.

Whitten, P., Buis, L., and Love, B. (2007) “Physician-Patient E-Visit Programs: Implementation and Appropriateness.” Disease Management & Health Outcomes, vol. 15, no. 4, p. 207-14.

Michael Mackert

Peer-reviewed Articles

Mackert, M. & Love, B. (in press) Profits and Perspectives: Advertising, Social Marketing, and Public Health. Journal of Social Marketing.

Mackert, M., Love, B., Donovan-Kicken, E. & Uhle, K. (in press) Health Literacy as Controversy: An Online Community’s Discussion of the U.S. Food and Drug Administration Acetaminophen Recommendations. Qualitative Health Research.

Stroever, S., Mackert, M., McAlister, A., & Hoelscher, D. The Use of Social Media to Communicate Child Health Information to Low Income Parents: A Formative Study. Preventing Chronic Disease.

Mackert, M., Ball, J., & Lopez, N. Health Literacy Awareness Training for Healthcare Workers: Improving Knowledge and Intentions to Use Clear Communication Techniques. (in press) Patient Education and Counseling.

Mackert, M.& Walker, L. Cluster Analysis Identifies Sub-populations for Health Promotion Campaign Design. (in press) Public Health Nursing.

Mackert, M., Stanforth, D., & Garcia, A. (in press) Undermining of Nutrition and Exercise Decisions: Experiencing Negative Social Influence. Public Health Nursing.

Mackert, M.  (in press) Health Literacy and Advertising Professionals: Direct-to-Consumer Pharmaceutical Advertising and the Hard to Reach. Health Communication.

Mackert, M.& Love, B. (in press) Educational Content and Health Literacy Issues in Direct to Consumer Pharmaceutical Advertising. Health Marketing Quarterly.

Mackert, M.& Poag, M. (in press) Adult Basic Education and Health Literacy: Program Efforts and Perceived Student Needs. Community Literacy Journal.

Mackert, M., Love, B., & Holton, A. (2011) Journalism as Health Education: Media Coverage of a Non-Branded Pharma Website. Telemedicine and e-Health, 17(2), 88-94.

Stanforth, D., Steinhardt, M., Mackert, M., Stanforth, P., & Gloria, C. (2011) An Investigation of Exercise and the Placebo Effect. American Journal of Health Behavior, 35(3), 257-268.

Kahlor, L., Mackert, M., Junker, D., & Tyler, D. (2011) Ensuring Children Eat a Healthy Diet: A Theory-Driven Focus Group Study to Inform Communication Aimed at Parents. Journal of Pediatric Nursing, (26) 1, 13-24.

Mackert, M., Eastin, M., & Ball, J. (2010) Perceptions of Direct-to-Consumer Prescription Drug Advertising Among Advanced Practice Nurses. Journal of Medical Marketing, 10 (4), 352-365.

Rew, L.,Mackert, M. & Bonevac, D. (2010) Cool, but Is It Credible? Adolescents and Parents’ Views of Genetic Testing. Western Journal of Nursing Research, 32 (5), 610-627.

Mackert, M., Kahlor, L., Silva, K., & Padilla, Y. (2010) Promoting Folic Acid to Spanish-Speaking Hispanic Women: Evaluating Existing Campaigns to Guide New Development. Women & Health, 50 (4), 376-395.

Rew, L., Kaur, M., McMillan, A., Mackert, M., & Bonevac, D. (2010) A Systematic Review of Psychosocial Benefits and Harms of Genetic Testing. Issues in Mental Health Nursing, 31, 631-645.

Harrison, T., Mackert, M., & Watkins, C. (2010) Health Literacy and Women with Visual Impairments: An Opportunity for Improved Healthcare Services. Research in Gerontological Nursing, 3 (1), 49-60.

Stanforth, D. & Mackert, M. (2009) Social Undermining of Healthy Eating and Exercise Behaviors. ACSM’s Health & Fitness Journal, 13 (3), 14-19.

Rew, L., Mackert, M., & Bonevac, D. (2009) A Systematic Review of Literature About the Genetic Testing of Adolescents. Journal for Specialists in Pediatric Nursing, 14 (4), 284-294.

Mackert, M., Kahlor, L., Tyler, D., & Gustafson, J. (2009) Designing e-Health Interventions for Low Health Literate Culturally Diverse Parents: Addressing the Obesity Epidemic. Telemedicine and e-Health, 15 (7), 672-677.

Kahlor, L. & Mackert, M. (2009) Perceived Helpfulness of Information and Support Sources and Associated Psychosocial Outcomes Among Infertile Women. Fertility and Sterility, 91 (1), 83-90.

Mackert, M.& Whitten, P. (2009) Long Term Success of a Telehealth Network: A Case Study of the Upper Peninsula Telehealth Network. International Journal of Healthcare and Technology Management, 10 (1/2), 66-81.

Mackert, M., Love, B. & Whitten, P. (2009) Patient Education on Mobile Devices: An e-Health Intervention for Low Health Literate Audiences. Journal of Information Science, 35 (1), 82-93.

Mackert, M., Whitten, P., & Garcia, A. (2008) Interventions for Low Health Literate Audiences. Journal of Computer-Mediated Communication, 13 (2), 504-515.

Whitten, P., Love, B., Buis, L., & Mackert, M.(2008) Health Education Online for Individuals with Low Health Literacy: Evaluation of the Diabetes and You Website. Journal of Technology in Human Services, 26 (1), 77-88.

Mackert, M.& Whitten, P. (2007) The Relationship Between Healthcare Organizations and Technology Vendors: An Overlooked Key to Telemedicine Success. Journal of Telemedicine and Telehealth, 13 (S3), S50-S53.

Whitten, P., Johannessen, L., Soerensen, T., Gammon, D., & Mackert, M.(2007) A Systematic Review of Research Methodology in Telemedicine Studies. Journal of Telemedicine and Telecare, 13 (5), 230-235.

Whitten, P., Buis, L., & Mackert, M. (2007) Factors Impacting Providers’ Perceptions Regarding Midwestern EMR Deployment. Telemedicine and e-Health, 13 (4), 391-398.

Mackert, M.& Whitten, P., (2007) Successful Adoption of a School-Based Telemedicine System. Journal of School Health, 77 (6), 327-330.

John Murphy

Books

Murphy, J., Cunningham, I., and Stavchansky-Lewis, L. (2011). Integrated Brand Promotion Management: Text, Cases, and Exercises (Dubuque, Iowa: Kendall-Hunt).

Patricia Stout

Peer-reviewed Articles

Kim, Hyojin and Patricia A. Stout (2010), "The Effects of Interactivity on Information Processing and Attitude Change: Implications for Mental Health Stigma," Health Communication, 25, 142-154.

Marmor-Lavie, Galit, Patricia A. Stout and Wei-Na Lee (2009), "Spirituality in Advertising: A New Theoretical Approach," Journal of Media and Religion, 8(1), 1-23.

Stout, Patricia A., Janet Staiger, & Nancy Jennings (2007). Affective Stories: Understanding the Lack of Progress of Female Faculty. National Women's Studies Association Journal, 19(3), 124-144.

Book

Kahlor, L. & Stout, P. (Eds.). (2010). Communicating Science: New Agendas in Communication. New York: Routledge.

Yongjun Sung

Peer-reviewed Articles

Sung, Yongjun, Jangho Moon, Mihyun Kang, and Jhih-Syuan Lin (in press). Actual self vs. avatar self: The effects of social contexts on self-expression. Journal of Virtual Worlds Research.

Lee, David Taejun, Yongjun Sung, and Sejung Marina Choi (in press). Young adults’ response to product placement in movies and television shows: A comparative study of the U.S. and Korea. International Journal of Advertising.

Lee, David Taejun, Yongjun Sung, Wonjun Chung, and Jonghyuk Lee (in press). Korean practitioners’ managerial perspectives on brand placement. International Journal of Integrated Marketing Communications.

Chu, Shu-Chuan and Yongjun Sung (in press). Brand personality dimensions in China. Journal of Marketing Communications.

Lee, David Taejun, Yongjun Sung, and Federico de Gregorio (in press). Cross-cultural challenges in product placement. Marketing Intelligence & Planning.

Sung, Yongjun and Sejung Marina Choi (in press). The influence of self-construal on self-brand congruity in the United States and Korea. Journal of Cross-Cultural Psychology.

Choi, Sejung Marina, Yoojung Kim, Yongjun Sung, and Dongyoung Sohn (2011). Bridging or bonding? A cross-cultural investigation of relationships in social network sites. Information, Communication, and Society, 14(1), 107-129.

Kyung, Hobin, Ohyoon Kwon, and Yongjun Sung (2011). The effects of spokes-characters’ personalities on source credibility. Journal of Food Products Marketing, 17(1), 65-78.

Sung, Yongjun (2011). The effect of usage situation on Korean consumers’ brand evaluation: The moderating role of self-monitoring. Journal of Consumer Behaviour, 10(1), 31-40.

Sung, Yongjun and Sejung Marina Choi (2011). Increasing power and preventing pain: The moderating role of self-construal in advertising message framing. Journal of Advertising, 40(1), 71-85.

Sung, Yongjun and Namkee Park (2011). The dimensions of cable television networks personality: Implications for media brand management. International Journal on Media Management, 13(1), 87-105.

Sung, Yongjun and Sejung Marina Choi (2010). I won’t leave you though you disappoint me: The interplay between satisfaction, investment, and alternatives in determining consumer-brand relationship commitment. Psychology & Marketing, 27(11), 1050-1074.

Sung, Yongjun and Jooyoung Kim (2010). Effects of brand personality on brand trust and brand affect. Psychology & Marketing, 27(7), 639-661.

Sung, Yongjun, Yoojung Kim, Ohyoon Kwon, and Jangho Moon (2010). An explorative study of Korean consumer participation in virtual brand communities in social network sites. Journal of Global Marketing, 23(5), 430-445.

Sung, Yongjun, Jooyoung Kim, and Jong-Hyuok Jung (2010). The predictive roles of brand personality on brand trust and brand affect: A study of Korean consumers. Journal of International Consumer Marketing, 22(1), 5-17.

B. Christine Green, So Youn Lim, Wonjae Seo, and Yongjun Sung (2010). Effects of cultural exposure through pre-event media. Journal of Sport & Tourism, 15(1), 89-102.

de Gregorio, Federico and Yongjun Sung (2010). The influence of consumer socialization variables on attitude toward product placement. Journal of Advertising, 39(1), 85-99.

Ahn, Hongmin, Minwoo Kwon, and Yongjun Sung (2010). Online brand communities across cultures: A comparison between the U.S. and Korea. International Journal of e-Business Management, 4(1), 34-52.

Jin, Seung-A and Yongjun Sung (2010). The roles of spokes-avatars’ personalities on brand communication in 3D virtual environments. Journal of Brand Management, 17(5), 317-327.

Zhang, Jie, Yongjun Sung, and Wei-Na Lee (2010). To play or not to play: An exploratory content analysis of brand entertainment in Facebook. American Journal of Business, 25(1), 53-64.

de Gregorio, Federico and Yongjun Sung (2009). Giving a shout out to Seagram’s Gin: Extent of and attitudes towards brands in popular songs. Journal of Brand Management, 17(3), 218-235.

Sung, Yongjun and W. Keith Campbell (2009). Brand commitment in consumer-brand relationships: An investment model approach. Journal of Brand Management, 17(2), 97-113.

Sung, Yongjun, Federico de Gregorio, and Jong-Hyuok Jung (2009). Non-student consumer attitudes towards product placement: Implications for public policy and advertisers. International Journal of Advertising, 28(2), 257-285.

Kim, Jooyoung and Yongjun Sung (2009). Measuring and mapping four dimensions of purchase-decision involvement. Journal of Brand Management, 16(8), 504-519.    

Sung, Yongjun and Heidi J. Hennink-Kaminski (2008). The Master Settlement Agreement and visual imagery of cigarette advertising in two popular youth magazines. Journalism & Mass Communication Quarterly, 85(2), 291-312.

Sung, Yongjun, Jongsuk Choi, and Federico de Gregorio (2008). Brand placements in Korean films, 1995-2003: A content analysis. Journal of International Consumer Marketing, 20(3-4), 39-53.

Sung, Yongjun and Federico de Gregorio (2008). Brand new world: College student consumer attitudes toward brand placement in film, television shows, songs, and video games. Journal of Promotion Management, 14(1/2), 85-101.

Kevin Thomas

Peer-reviewed Articles

Kauanui, S.K., Thomas, K.D., Rubens, A., Sherman, C. L. (forthcoming). Going Deeper: A spiritually grounded quantitative comparison analysis of entrepreneurs’ motivation. Journal of Small Business & Entrepreneurship.

Kauanui, S.K., Thomas, K.D., Rubens, A., Sherman, C. L. (forthcoming). Entrepreneurship and Spirituality. In M. Ozblign (Ed) Handbook of Research in Religion and Spirituality at Work.

Williams, J.D., Thomas, K.D. (forthcoming). Commercial marketing as a cultural influence on health disparities. Preventive Medicine.

Kauanui, S.K., Thomas, K.D., Sherman, C.L., Waters, G.R., Gilea, M. (2010). An exploration of entrepreneurship and play. Journal of Organizational Change Management, 23 (1).

Kauanui, S. K., Thomas, K. D., Sherman, C. L., Waters, G. R., and Gilea, M. (2008) Exploring entrepreneurship through the lens of spirituality. Journal of Management, Spirituality, and Religion, 5(2), 160-189.

Gary Wilcox

Peer-reviewed Articles

Gary B. Wilcox, Harsha Gangadharbatla, Sara Kamal (2009). Soft Drink Advertising and Consumption in the United States:  1984-2007. International Journal of Advertising, 8.