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Advertising Research

The University of Texas at Austin serves Texas and the nation as one of the most highly rated public research universities in the United States. Since 1974, the Richards School of Advertising and Public Relations faculty and students have been recognized as leaders in discovery as it relates to advertising and related disciplines. The department has one of the largest graduate programs in the nation producing original research influencing the national and international academic community. Through innovative research and teaching practices, the Richards School continues to lead the nation in research. Below you will find a sample of research conducted by faculty in the Richards School of Advertising and Public Relations.

Books and Journal Publications 2010 - 2015

RONALD B. ANDERSON

Referred Journal Articles

Wang, A., & Anderson, R. B. (2011).  A multi-staged model of consumer responses to CSR communications. The Journal of Corporate Citizenship, 41 (Spring), 51-68.

NEAL M. BURNS

Referred Journal Articles

"Point of Involvement, Purchase and Consumption: The Delivery of Audience Engagement" In The Handbook of Research on Digital Media and Advertising, IGI Global, 2010. (Pp. 300-313) 

Books

Eastin, M.S., Daugherty, T., & Burns, N. (Eds.) (2010). The handbook of research on digital media and advertising: User generated content consumption. Hershey, PA: IGI Global.

ANGELINE G. CLOSE

Referred Journal Articles

Kukar-Kinney, M., Scheinbaum, A. Close, Schaefers, T (in press). Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements. Journal of Business Research.
 
Scheinbaum, A. Close, Lacey, R. & Cornwell, T. B. (in press). Visual processing and need for cognition in event sponsorship. Journal of Advertising Research.
 
Pounders, K. R., Babin, B. J. & Close, A. G. (in press). All the same to me: Outcomes of aesthetic labor performed by front-line service providers. Journal of the Academy of Marketing Science.
 
Scheinbaum, A. Close & Lacy, R. (2015). Event social responsibility: A note to improve outcomes for sponsors and events. Journal of Business Research. 68(9), 1982-1986.
 
Close, A. G. & Lacey, R. (2014). How the anticipation can be as great as the experience: Explaining event sponsorship exhibit outcomes via affective forecasting. Journal of Current Issues and Research in Advertising. 35(2), 209-224.
 
Tinson, J., Close, A. G., Tuncay Zayer, L., & Nuttall, P. (2014). Attitudinal and behavioral resistance: A marketing perspective. Journal of Consumer Behaviour. 12(6), 436-448.
 
Close, A. G. & Lacey, R. Fit Matters? (2013). Asymmetrical impact of effectiveness on sponsors and event marketers. Sport Marketing Quarterly. 22(2), 71-82.
 
Lacey, R. & Close, A. G. (2013). How fit connects service brand sponsors with consumers’ passions for sponsored events. International Journal of Sports Marketing and Sponsorship 14 (3), 212-228.
 
Fowler, A. R. & Close, A. G. (2012). It ain’t easy being green: Bridging the gap among macro, meso, and micro agendas. Journal of Advertising. 41(4), 119-132.
 
Close, A. G., Guidry Moulard, J. & Monroe, K. (2011). Establishing human brands: Determinants of placement success for first faculty positions in marketing. Journal of the Academy of Marketing Science. 39(6), 922-941. 4
 
Lee, S., Close, A. G. & Love, C. (2010). How information quality and market turbulence impact convention and visitors bureaus’ use of marketing information: Insights for destination and event marketing. Journal of Convention and Event Tourism. 11(4), 266-292.
 
Lacey, R., Close, A. G. & Finney, R.Z. (2010). The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness. Journal of Business Research. 63(11), 1222-1228.
 
Kukar-Kinney, M. & Close, A. G. (2010). The determinants of consumers' shopping cart abandonment. Journal of the Academy of Marketing Science. 38(2), 240-250.
 
Close, A. G. & Kukar-Kinney, M. (2010). Beyond buying: Motivations behind consumers’ online shopping cart use. Journal of Business Research. 63(10), 986-992.

Books

O’Guinn, T., Semenik, R.J., & Close, A.G. (in press). Advertising and integrated brand promotion. Mason, OH: South-Western/Cengage.

Close, A.G. (Ed.). (2012). Online consumer behavior: Theory and research in social media, advertising, and e-tail. New York, NY: Routledge, Psychology Press.

Kahle, L.R., & Close, A.G. (Eds.). (2010). Consumer behavior knowledge for effective sports and event marketing. New York, NY: Routledge, Taylor and Francis Group.

ANTHONY DUDO

Referred Journal Articles            

Kahlor, L. A., Dudo, A., Liang, M-C., A., Lazard, A., AbiGhannam, N. (In press). Ethics Information Seeking and Sharing among Scientists: The Case of Nanotechnology. Science Communication.

Dudo, A. (In press). Scientists as public communicators: An overview of the empirical literature. Sociology Compass. 

Besley, J. C., Dudo, A., & Storksdieck, M. (In press). Scientists’ views about communication training. Journal of Research in Science Teaching. 

AbiGhannam, N., Kahlor, L., Dudo, A., Liang, M. C., Rosenthal, S., & Banner, J. L. (2015). Expectancies and Motivations to Attend an Informal Science Lecture Series. International Journal of Science Education, Part B, (ahead-of-print), 1-24. doi: 10.1080/21548455.2015.1039468

Dudo, A., Kahlor, L., AbiGhannam, N., Lazard, A., & Liang, M.C. (2014). An analysis of nanoscientists as public communicators. Nature Nanotechnology. DOI:10.1038/nnano.2014.194 

Kahlor, L., Dudo, A., Liang, M.C. & AbiGhannam, N. (2014). What are you saying? Challenges and opportunities for increasing visibility and understanding of indoor microbiological research. Indoor and Built Environment. DOI: 10.1177/1420326X14531000

Dudo, A., Cicchirillo, V., Atkinson, L., & Marx, S. (2014). Portrayals of technoscience in video games: A potential avenue for informal science learning. Science Communication, 36(2): 219-247.

Dudo, A. (2013). Toward a model of scientists’ public communication activity: The case of biomedical researchers. Science Communication, 35(4): 476-501.

Cacciatore, M. A., Anderson, A. A., Choi, D-H., Brossard, D., Scheufele, D. A., Liang, X., Ladwig, P. J., Xenos, M., & Dudo, A. (2012). Coverage of emerging technologies: A comparison between print and online media. New Media and Society, 14(6), 1039-1059.

Dahlstrom, M., Dudo, A., & Brossard, D. (2012). Precision of information, sensationalism and self-efficacy as message-level variables affecting risk perceptions. Risk Analysis, 32(1), 155-166.

Dudo, A., Brossard, D., Shanahan, J., Scheufele, D. A., Morgan, M., & Signorielli, N. (2011). Science on television in the 21st century: Recent trends in portrayals and their contributions to public attitudes toward science. Communication Research, 48(6), 754-777.

Dudo, A., Dunwoody, S., & Scheufele, D. A. (2011). The emergence of nano news: Tracking thematic trends and changes in U.S. newspaper coverage of nanotechnology. Journalism & Mass Communication Quarterly, 88(1), 55-75.

Dudo, A., Choi, D-H., & Scheufele, D. A. (2011). Food nanotechnology in the news: Coverage patterns and thematic emphases during the last decade. Appetite, 56(1), 78-89.

MATTHEW S. EASTIN

Referred Journal Articles

Eastin, M. S., Cicchirillo, V., & Mabry, A. (2015). Extending the Digital Divide Conversation: Examining the Knowledge Gap Through Media Expectancies. Journal of Broadcasting & Electronic Media, 59(3), 416-437.

Eastin, M. S., Kahlor, L. A., Liang, M-C., and Abi Ghannam, N. (2015), Information-Seeking as a Precaution Behavior: Exploring the Role of Decision-Making Stages. Human Communication Research, 41: 603–621. doi: 10.1111/hcre.12062

Griffiths, R. P., Eastin, M. S., & Cicchirillo, V. (2015). Competitive Video Game Play An Investigation of Identification and Competition. Communication Research, 0093650214565895.

Eastin, M.S., Cicchirillo, V.J., Cunningham, N.R., Liang, M.C. (2014). Managing Media: Segmenting Media through Consumer Expectancies. International Journal of Business and Social Research 4(4), 8 – 19 10.

Kim, E., & Eastin, M.S. (2012), “The Role of Hedonic Goals in Post Impulsive Buying Product Evaluation,” In Proceedings of the Society of Consumer Psychology (SCP), Amitav Chakravarti and Anirban Mukhopadhyay, eds., Las Vegas, NV: Society for Consumer Psychology

Kim, S. J., & Eastin, M. S. (2011). Hedonic tendencies and the online consumer: An investigation of the online shopping process. Journal of Internet Commerce, 10(1), 68 – 90.

Kahlor, L., & Eastin, M.S. (2011). Television’s role in the culture of violence towards women:study of television viewing and the cultivation of rape myth acceptance. Journal of Broadcast and Electronic Media, 55(2), 215 – 231.

Yim, M.Y., Yoo, S., Till, B., & Eastin, M.S. (2010). In-store video advertising effectiveness: In-market field data. Journal of Advertising Research, 50(4), 386 – 402.

Books

Eastin, M.S. (Ed.). (2013). Encyclopedia of media violence. Sage Press.

Whitten, P., Kreps, G., & Eastin, M. S. (Eds.) (2011). E-health: The advent of online cancer information systems. New York, NY: Hampton Press.

Eastin, M.S., Daugherty, T., & Burns, N. (Eds.) (2010). The handbook of research on digital media and advertising: User generated content consumption. Hershey, PA: IGI Global.

LEE ANN KAHLOR

Kahlor, L. A., Dudo, A., Liang, M-C., A., Lazard, A., AbiGhannam, N. (In press). Ethics Information Seeking and Sharing among Scientists: The Case of Nanotechnology. Science Communication.
 
Eastin, M. S., Kahlor, L. A., Liang, M-C., and Abi Ghannam, N. (2015), Information-Seeking as a Precaution Behavior: Exploring the Role of Decision-Making Stages. Human Communication Research, 41: 603–621. doi: 10.1111/hcre.12062
 
Kahlor, L., Dudo, A., Liang, M.C. & AbiGhannam, N. (2015). What are you saying? Challenges and opportunities for increasing visibility and understanding of indoor microbiological research. Indoor and Built Environment, 24, 682–688. Doi: 10.1177/1420326X14531000
 
AbiGhannam, N., Kahlor, L., Dudo, A., Liang, M. C., Rosenthal, S., & Banner, J. L. (2015). Expectancies and Motivations to Attend an Informal Science Lecture Series. International Journal of Science Education, Part B, (ahead-of-print), 1-24. doi: 10.1080/21548455.2015.1039468
 
Yang, J., Kahlor, L., & Li, H. (2014). A U.S. – China comparison of risk information-seeking intentions. Communication Research 41, 935-960. Doi: 0093650213479795
 
Morris, A., & Kahlor, L. (2014). Whiteness Theory in Advertising: Racial beliefs and attitudes towards ads. Howard Journal of Communication, 25, 415-430. 
 
Hovick, S., Kahlor, L., & Liang, M. (2014). Personal Cancer Knowledge and Information Seeking through PRISM: The Planned Risk Information Seeking Model. Journal of Health Communication 19, 511-527. Doi: 10810730.2013.821556
 
Hovick, S., Liang, M. C., & Kahlor, L. (2014). Predicting Cancer Risk Information Seeking and Cancer Knowledge: The Role of Social and Cognitive Factors. Health Communication. 29, 656-668. Doi: 10410236.2012.763204
 
Dudo, A., Kahlor, L., AbiGhannam, N., Lazard, A., & Liang, M. (2014). An analysis of nano-scientists as public communicators. Nature Nanotechnology, 9, 841–844. Doi: 10.1038/nnano.2014.194
 
Yang, Z. J., Kahlor, L., & Griffin, D. (2014). I share, therefore I am: A U.S.-China comparison of college students’ motivations to share information about climate change. Human Communication Research, 40, 112-135.
 
Yang, J. & Kahlor, L. What, me worry? (2013). The role of affect in information seeking. Science Communication, 35, 189-212. 
 
Kahlor, L. & Eastin, M. (2011). Television’s role in the culture of violence towards women: A study of television viewing and the cultivation of rape myth acceptance in the U.S. Journal of Broadcast and Electronic Media, 55: 215-231.
 
Kahlor, L., Mackert, M., Junker, D., & Tyler, D. (2011). Ensuring children eat a healthy diet: A theory-driven focus group study of parents’ perceptions. Journal of Pediatric Nursing, 26, 13-24.
 
Mackert, M., Kahlor, L., Padilla, Y., & Silva, K. (2010). Promoting folic acid to Hispanic women: Evaluating existing campaigns to guide new development. Women and Health, 50, 376-395. 
 
Kahlor, L. (2010). PRISM: A planned risk information-seeking model. Health Communication, 25, 345-356. 

Book

Kahlor, L. & Stout, P. (Eds.). (2010). Communicating Science: New Agendas in Communication. New York: Routledge.

ROBERT LEWIS

Referred Journal Articles

Lewis, R. J., Roberts, D., Wu, J. & Choi, J. (in press). Regulatory fit and audience morality: Exploring relationships between message orientation and moral intuitions. Communication Research Reports.
 
Grizzard, M., Tamborini, R., Lewis, R., Wang, L. (in press). Being bad in a video game can make us more moral. Cyberpsychology, Behavior, and Social Networking.
 
Lewis, R. J., Tamborini, R., & Weber, R. (2014). Testing a dual-process model of media enjoyment and appreciation. Journal of Communication, 64, 397-416.
 
Eden, A., Tamborini, R. Grizzard, M. N., Lewis, R. J., Weber, R, Prabhu, S. (2014). Repeated exposure to narrative entertainment and the salience of moral intuitions. Journal of Communication, 64, 501-520.
 
Lewis, R. J., & Mitchell, N. (2014). Egoism versus altruism in television content for young audiences. Mass Communication & Society, 17, 597-613.
 
Bowman, N. D., Lewis, R. J., & Tamborini, R. (2014). The morality of May 2, 2011: A content analysis of U.S. headlines regarding the death of Osama Bin Laden. Mass Communication & Society.
 
Tamborini, R., Eden, A., Bowman, N. D., Grizzard, M., Weber, R., & Lewis, R. J. (2013). Predicting media appeal from instinctive moral values. Mass Communication & Society, 16, 325-346. doi: 10.1080/15205436.2012.703285
 
11. Reinecke, L., Tamborini, R., Grizzard, M., Lewis, R. J., Eden, A., & Bowman, N. (2012). Characterizing mood management as need-Satisfaction: The effects of intrinsic needs on selective exposure and mood repair. Journal of Communication, 62, 437-453.
 
Eden, A., Grizzard, M. N., & Lewis, R. J. (2012). Moral psychology and media theory: Historical and emerging viewpoints. In R. Tamborini (Ed.). Media and the Moral Mind (pp. 1-25). London: Routledge

Lewis, R. J., Heisel, A., Reinhart, A. M., & Tian, Y. (2011). Trait affection and asymmetry in the anterior brain. Communication Research Reports, 28, 347-355.

Beatty, M. J., Heisel, A. D. Lewis, R. J., & Pence, M. (2011). Communication apprehension and resting alpha range asymmetry in the anterior cortex. Communication Education, 60, 441-460.

Tamborini, R., Grizzard, M. N., Bowman, N., Reinecke, L., Lewis, R. J., & Eden, A. (2011). Media enjoyment as needs satisfaction: The contribution of hedonic and non-hedonic needs. Journal of Communication, 61, 1025-1042.

Eden, A., Grizzard, M. N., & Lewis, R. J. (2011). Disposition development in drama: The role of moral, immoral, and ambiguously moral characters. International Journal of Arts and Technology, 4, 33-47.

Grizzard, M. N., Lewis, R. J., Lee, A., & Eden, A. (2011). Disposition theory: Predicting popularity of mass market films using the tenets of disposition theory. International Journal of Arts and Technology, 4, 48-60.

WEI-NA LEE

Peer Reviewed Journal Articles 

Yoo, Jin Young and Wei-Na Lee (accepted), “A Longitudinal Assessment of Published Content Analysis Articles from 1996 to 2011,” Advertising Research.

Bang, Hye Jin and Wei-Na Lee (accepted), “Consumer Response to Ads in Social Network Sites An Exploration into the Role of Ad Location and Path,” Journal of Current Issues and Research in Advertising.

Um, Nam Hyun and Wei-Na Lee (in press), “Korean Advertising Practitioners’ Perspectives on Celebrity Endorsement,” Journal of Promotion Management.

Zhang, Jie and Wei-Na Lee (2014), “Exploring the Impact of Self-Interests on Market Mavenism and eMavenism: A Chinese Story,” Journal of Internet Commerce, 13 (3-4), 194-210.

Um, Nam Hyun and Wei-Na Lee (2014), “Does Culture Influence How Consumers Process Negative Celebrity Information? Impact of Culture in Evaluation of Negative Celebrity Information,” Asian Journal of Communication, DOI: 10.1080/01292986.2014.955860.

Kim, Yoojung and Wei-Na Lee (2014), “Networking for Philanthropy: Understanding Volunteer Behavior in Social Network Sites,” Cyberpsychology, Behavior, and Social Networking, 17(3), 160-165.

Ball, Jenny, Angie Liang, and Wei-Na Lee (2014), “Potential for Stigma Reduction through Direct-To-Consumer Pharmaceutical Advertising: A Content Analysis of Television Commercials,” Journal of Current Issues and Research in Advertising, 35(2), 190-208.

Zhang, Jie and Wei-Na Lee (2013), “Exploring the Impact of Cultural Value Orientations on Market Mavenism and Opinion Leadership,” Journal of Promotion Management, 19(5), 534-555.

Tsai, Wan-Hsui Sunny, Jinnie Jin-Young Yoo, and Wei-Na Lee (2013), “For Love of Country? Exploring the Role of Consumer Ethnocentrism in China, Korea, and the U.S.,” Journal of Global Marketing. 26(2), 98-114.

Kim, Yoojung, Wei-Na Lee, and Jong-Hyuok Jung (2013), “Changing the Stakes: A Content Analysis of Internet Gambling Advertising in Popular TV Poker Programs between 2006 and 2010,” Journal of Business Research. 66(9), 1644-1650.

Jung, Jong-Hyuok, Yongjun Sung, and Wei-Na Lee (2013), “Smart Choice: Smartphone Users’ Intentions to Accept Mobile Advertising,” Online Journal of Communication and Media Technologies. 3(2), 187-202.

Tsai, Wan-Hsui Sunny, Wei-Na Lee, and Young-A Song (2013), “A Cross-Cultural Study of Consumer Ethnocentrism in China and the U.S.,” Journal of International Consumer Marketing, 25(2), 80-93.

Lee, Jin Kyun, Byung-Kwan Lee, and Wei-Na Lee (2013), “The Effect of Country-ofOrigin Fit on Consumer Product Evaluation in Cross-Border Strategic Brand Alliance,” Journal of Business Research, 66(3), 354-363.

Moon, Jang Ho and Wei-Na Lee (2012), “Behind-the-Scenes of A Brand: The impact of brand Information Disclosure on Consumer Responses,” Journal of Advertising and Promotion Research. 1(5), 187-226.

Lee, Jin Kyun, Jeffrey Wang and Wei-Na Lee (2012), “How is Strategic Brand Alliance Communicated to Consumers? A Content Assessment of Print Ads,” Journal of Advertising and Promotion Research, 1(2), 5-40.

Windels, Kasey and Wei-Na Lee (2012), “Female Representation in Advertising Creative Departments,” Gender in Management, 27(8), 502 – 519. [Also in New Directions in Critical Marketing Studies, to be published by SAGE Publications, September 2013.]

Zhang, Jie and Wei-Na Lee (2012), “Exploring the Influence of Cultural Value Orientations on Motivations of Electronic Word-of-Mouth Communication,” Journal of Internet Commerce, 11(2), 117-138.

Lee, Byung-Kwan and Wei-Na Lee (2011), “The Impact of Product Knowledge on Consumer Product Memory and Evaluation in the Competitive Ad Context: The ItemSpecific-Relational Perspective,” Psychology & Marketing, 28(4), 1-28. 

Yun, TaiWoong, Byung-Kwan Lee, and Wei-Na Lee (2011), “Is High Situational Involvement Always Resistant to the Utilization of Country-of-Origin Cues? Joint Influence of Situational Involvement and Product Knowledge,” Korean Journal of Advertising and Public Relations, 13(2), 228-253.

Yun, TaiWoong, Wei-Na Lee, and Yeo Jung Kim (2010), “The Moderation of Consumer Ethnocentrism in the Country-of-Origin Phenomenon,” Advertising Research, Winter (87), 262-301.

Windels, Kasey, Wei-Na Lee, and Yi-Hsin Yeh (2010), “Does the Creative Boys' Club Begin in the Classroom?” Journal of Advertising Education, Fall, 14(2), 15-24.

Zhang, Jie, Yongjun Sung, and Wei-Na Lee (2010), “To Play or Not to Play: An Exploratory Content Analysis of Facebook,” American Journal of Business, 25(1), 53-64. http://www.bsu.edu/mcobwin/majb/?p=613

Books

Lee, Wei-Na (Ed.) (2010), Proceedings of the 2010 Conference of the American Academy of Advertising. American Academy of Advertising.

BRAD LOVE

Referred Journal Articles

Myrick, J., Holton, A., Love, B., and Himelboim, I. (2015). “#StupidCancer: Exploring a typology of social support in an online interactive environment.” Health Communication.

Donovan-Kicken, E., Lefebvre, L., Zaitchik, S., Brown, L., and Love, B. (2014). “Patterns of Social Support Communicated in Response to Expressions of Uncertainty in Online Conversations of Young Adults with Cancer.” Journal of Applied Communication Research. http://dx.doi.org/10.1080/00909882.2014.929725.

Donovan-Kicken, E., Brown, L. E., LeFebvre, L., Zaitchik, S., and Love, B. (2014). “‘The uncertainty is what is driving me crazy’: The tripartite model of uncertainty in the adolescent and young adult cancer context.” Health Communication. http://doi:10.1080/10410236.2014.898193.

Love, B. and Mackert, M. (2014). “‘You May Have a Cancer-Causing Virus and Not Even Know It’: Fear Appeals in Online News.” First Monday, vol. 19, no. 2-3, http://dx.doi.org/10.5210/fm.v19i2.4368.

Love, B., Mooney Thompson, C., and Knapp, J. (2014). “The Need to be Superman: Caring for Young Men Affected by Cancer.” Oncology Nursing Forum, vol. 41, no. 1, p. E21-E27. http://doi: 10.1188/14.ONF.E21-E27.

Love, B. and Donovan-Kicken, E. (2013). “Online Friends, Offline Loved Ones, And Full-Time Media: Young Adult ‘Mass Personal’ Use Of Communication Resources For Educational And Emotional Support.” Journal of Cancer Education, http://doi:10.1007/s13187-013-0579-5.

Love, B. (2013). “Finishing Strong: End-of-Class Review to Improve Relationships, Measurement, and Learning Outcomes.” College Teaching, vol. 61, no. 4., p. 151-52. http://doi: 10.1080/87567555.2013.773417.

Love, B., Mackert, M., and Silk, K. (2013). “Examining Consumer Trust in Information Sources: Testing an Interdisciplinary Model.” Sage Open, vol. 3, no. 2, p. 1-13. http://doi:10.1177/2158244013492782.

Love, B. (2013). “Using Campus Art to Build Relationships.” College Teaching, vol. 61, no. 4., p. 150. http://doi:10.1080/87567555.2012.752340.

Love, B., Mooney Thompson, C., Crook, B., and Donovan-Kicken, E. (2013). “Work and ‘Mass Personal’ Communication as Means of Navigating Nutrition and Exercise Concerns in an Online Cancer Community.” Journal of Medical Internet Research, vol. 15, no. 5, p. e102. http://doi: 10.2196/jmir.2594.

Love, B., Moskowitz, M., Crook, B., Thompson, C., Donovan-Kicken, E., Stegenga, K., Macpherson, C., Johnson, R. (2013). "Defining Adolescent And Young Adult (AYA) Exercise And Nutrition Needs: Concerns Communicated In An Online Cancer Support Community." Patient Education and Counseling, vol. 92, no. 1, p. 130-33. http://dx.doi.org/10.1016/j.pec.2013.02.011.

Love, B., Himelboim, I., Holton, A., and Stewart, K. (2013). “Twitter as a Source of Vaccination Information: Content Drivers and What They Are Saying.” American Journal of Infection Control, vol. 41, p. 568-70. http:// doi:10.1016/j.ajic.2012.10.016.

Holton, A. and Love, B. (2013). “Lonely No More: Remembering Text Messaging in mHealth Conversations.” Health Communication, vol. 28, no. 5, p. 530-32. http://dx.doi.org/10.1080/10410236.2012.713776.

Love, B. and Mackert, M. (2013). “Capstone and Building Block: Helping Students Manage Ambiguity About Their Futures Through Writing." Communication Teacher, vol. 27, no. 4, p. 202- 06. http://dx.doi.org/10.1080/17404622.2013.798012.

Love, B., Crook, B., Mooney Thompson, C., Zaitchik, S., Knapp, J., LeFebvre, L., Jones, B., Donovan-Kicken, E., Eargle, E., and Rechis, R. (2012). “Exploring the Communication of Social Support within Online Communities: A Content Analysis of Messages Posted to an Adolescent/Young Adult Cancer Support Group.” Cyberpsychology, Behavior, and Social Networking, vol. 15, no. 10, p. 1-5.

Mackert, M. and Love, B. (2011). “Educational Content and Health Literacy Issues in Direct to Consumer Pharmaceutical Advertising.” Health Marketing Quarterly, vol. 28, no. 3, p. 205-18.

Mackert, M., Love, B., and Holton, A. (2011). “Journalism as Health Education: Media Coverage of a Non-Branded Pharma Website.” Telemedicine and e-Health, vol. 17, no. 2, p. 88-94.

Holton, A., Love, B., and Mackert, M. (2011). “Exchanging Health for Commercialization: The News Media's Mediation of the Baby Carrots Campaign.” Cases in Public Health Communication & Marketing, vol. 5, no. 1, p. 2-25.

Mackert, M. and Love, B. (2011). “Profits and Perspectives: Advertising, Social Marketing, and Public Health.” Journal of Social Marketing, vol. 1, no. 3, p. 240-46.

Mackert, M., Love, B., Donovan-Kicken, E., and Uhle, K. (2011). “Health Literacy as Controversy: An Online Community’s Discussion of the U.S. Food and Drug Administration Acetaminophen Recommendations.” Qualitative Health Research, vol. 21, no. 12, p. 1607-17.

MICHAEL MACKERT

Refereed Journal Articles

Mackert, M., Lazard, A., Guadagno, M., & Hughes Wagner, J. (in press) The Role of Implied Motion in Engaging Audiences for Health Promotion: Encouraging Naps on a College Campus. Journal of American College Health.

Lazard, A. & Mackert, M. (in press) User Evaluations of Design Complexity: The Impact of Visual Perceptions for Effective Online Health Communication. International Journal of Medical Informatics.

Mackert, M., Mabry, A., Hubbard, K., Grahovac, I., & Holleran Steiker, L., (in press) Perceptions of Substance Abuse on College Campuses: Proximity to the Problem, Stigma, and Health Promotion. Journal of Social Work Practice in the Addictions.

Mackert, M., Guadagno, M., Donovan, E., & Whitten, P. (in press) Men in Prenatal Health: The Potential of e-Health to Improve Birth Outcomes. Telemedicine and e-Health.

Crook, B., Stephens, K., Pastorek, A., Mackert, M., & Donovan-Kicken, E. (in press) The Role of Health Literacy in the Diffusion of Healthy Heart Information: Information Overload, Information Sharing, and Behavioral Intentions. Health Communication.

Mackert, M., Champlin, S., Su, Z., & Guadagno, M. (in press) The Many Health Literacies: Advancing the Field or Fragmentation? Health Communication.

Tian, C., Champlin, S., Mackert, M., Lazard, A., Agrawal, D. (in press) Readability, Suitability, and Health Content Assessment of Patient Education Materials on Colorectal Cancer Screening. Gastrointestinal Endoscopy.

Mabry, A. & Mackert, M. (in press) Advancing Use of Norms for Social Marketing: Extending the Theory of Normative Social Behavior. International Review on Public and Nonprofit Marketing.

Mackert, M., Guadagno, M, & Champlin, S. (in press) Advancing Health Marketing Research and Policy Recommendations by Incorporating Source Perspectives. Health Marketing Quarterly.

Stephens, K., Crook, B., Pastorek, A., Mackert, M., Donovan-Kicken, E., & Shalev, H. (in press) Boosting Healthy Heart Employer-Sponsored Health Dissemination Efforts: Identification and Information Sharing Intentions. Health Communication.

Mackert, M., Lazard, A., Champlin, S., Liang, M., Mabry, A., Stroever, S., Guadagno, S., & Watkins, L. (2014) “Take Time. Save Lives. Clean Hands Protect:” Encouraging Hospital Hand Hygiene Through Health Promotion. American Journal of Infection Control, 42, 530- 532.

Mackert, M., Champlin, S., Holton, A., Munoz, I., & Damásio, M. (2014) e-Health and Health Literacy: A Research Methodology Review. Journal of Computer-Mediated Communication, 19 (3), 516-528.

Mackert, M., Donovan, E., Mabry, A., Guadagno, M., & Stout, P. (2014) Stigma and Health Literacy: An Agenda for Advancing Research and Practice. American Journal of Health Behavior, 38 (5), 690-698.

Donovan, E., Crook, B., Brown, L., Pastorek, A., Hall, C., Mackert, M., & Stephens, K. (2014) An Experimental Test of Medical Disclosure and Consent Documentation: Assessing Patient Comprehension, Self-Efficacy, and Uncertainty. Communication Monographs, 81 (2), 239-260.

Love, B. & Mackert, M. (2014) ‘You May Have a Cancer-Causing Virus and Not Even Know It:’ Fear Appeals in the Mass Media. First Monday, 19 (2-3).

Mackert, M., Guadagno, M., Mabry, A. & Chilek, L. (2013) DTC Drug Advertising Ethics: Laboratory for Medical Marketing. International Journal of Pharmaceutical and Healthcare Marketing, 7 (4), 374-390.

Mackert, M., Donovan, E., & Guadagno, M. (2013) Promoting Multivitamins to Hispanic Adolescents and Mothers: Communicating Benefits that Resonate. SAGE Open, (3) 4, 1-9.

Mackert, M., Champlin, S., Pasch, K., & Weiss, B. (2013) Understanding Health Literacy Measurement Through Eye Tracking. Journal of Health Communication, (18) S1, 185-196.

Ball, J. & Mackert, M. (2013) Pharmaceutical Advertising Practitioners’ Approach to Trust and Emotion. International Journal of Pharmaceutical and Healthcare Marketing, (7) 3, 244- 264.

Guadagno, M., Mackert, M., & Rochlen, A. (2013) Improving Prenatal Health: Setting the Agenda for Increased Male Involvement. American Journal of Men’s Health, (7) 6, 523-526.

Love, B., Mackert, M., Silk, K. (2013) Consumer Trust in Information Sources: Testing an Interdisciplinary Model. SAGE Open. (3) 2. doi: 10.1177/2158244013492782 22.

Love, B. & Mackert, M. (2013) Capstone and Building Block: Helping Students Manage Ambiguity About Their Futures Through Writing. Communication Teacher. doi:10.1080/17404622.2013.798012

Mackert, M., Liang, M., & Champlin, S. (2013) “Think the Sink:” Development and Preliminary Evaluation of a Campus Hand Washing Campaign. American Journal of Infection Control. (41) 3, 275-277. doi: 10.1016/j.ajic.2012.03.023

Becker, H., Mackert, M., & Kang, S. (2013) Using an E-Health Intervention to Promote the Health of Cancer Survivors with Pre-Existing Disabling Conditions. Computers Informatics Nursing. (31) 3, 107-114. doi: 10.1097/NXN.0b013e3182771895

Donovan-Kicken, E., Mackert, M., Guinn, T., Tollison, A., Breckinridge, B. (2013) Sources and Predictors of Patient Uncertainty When Reviewing Medical Disclosure and Consent Documentation. Patient Education and Counseling. (90) 2, 254-260. doi:10.1016/j.pec.2012.10.007

Mackert, M. (2012) Account Planning: Applying an Advertising Discipline to Health Communication and Social Marketing. Health Marketing Quarterly, (29) 3, 270-282. doi: 10.1080/07359683.2012.705730

Mackert, M. (2012). Account planning: Applying an advertising discipline to health communication and social marketing. Health Marketing Quarterly, (29) 3, 270-282. doi: 10.1080/07359683.2012.705730                    

Harrison, T., Guy, S., Mackert, M., Walker, J., & Pound, P. (2012). A qualitative study of health literacy needs of people with visual impairments. Research and Theory for Nursing Practice, (26) 2, 142-160.

Mackert, M., Rew, L., Bonevac, D., & Champlin, S. (2012). Older adolescents’ perceptions and intentions regarding do-it-yourself genetic assessment services. Journal for Specialists in Pediatric Nursing, (17) 2, 159-167. doi: 10.1111/j.1744-6155.2012.00329.x

McDougall, G., Mackert, M., & Becker, H. (2012). Memory performance, health literacy, and performance-based instrumental activities of daily living of community residing older adults. Nursing Research, (61) 1, 70-75.

Donovan-Kicken, E., Mackert, M., Guinn, T., Tollison, A., Breckinridge, B., & Pont, S. (2012). Health literacy, self-efficacy, and patients’ assessment of medical disclosure and consent documentation. Health Communication, (27) 6, 581-590. doi: 10.1080/10410236.2011.618434

Mackert, M., & Poag, M. (2011). Adult basic education and health literacy: Program efforts and perceived student needs. Community Literacy Journal, (5) 2, 67-73.

Holton, A., Love, B., & Mackert, M. (2011). exchanging health for commercialization: The news media's mediation of the baby carrots campaign. Cases in Public Health Communication & Marketing, 5, 2-25.

Mackert, M., & Munoz, I. (2011). Graduate account planning education: Insights from the classroom. Journal of Advertising Education, 15 (2), 35-39.

Stroever, S., Mackert, M., McAlister, A., & Hoelscher, D. (2011). Using social media to communicate child health information to low-income parents. Preventing Chronic Disease, 8 (6), A148.

Mackert, M., & Love, B. (2011). Profits and perspectives: Advertising, social marketing, and public health. Journal of Social Marketing, 1 (3), 240-246.

Mackert, M., Love, B., Donovan-Kicken, E., & Uhle, K. (2011). Health literacy as controversy: An online community’s discussion of the U.S. food and drug administration acetaminophen recommendations. Qualitative Health Research, 21 (12), 1607-1617. doi: 10.1177/1049732311417731

Mackert, M., Ball, J., & Lopez, N. (2011). Health literacy awareness training for healthcare workers: improving knowledge and intentions to use clear communication techniques. Patient Education and Counseling, 85 (3), e225–e228. doi:10.1016/j.pec.2011.02.022

Mackert, M.  (2011). health literacy knowledge among direct-to-consumer pharmaceutical advertising professionals. Health Communication, 26 (6), 525-533.

Mackert, M., & Walker, L. (2011). Cluster analysis identifies sub-populations for health promotion campaign design. Public Health Nursing, 28 (5), 451-457.

Mackert, M., Stanforth, D., & Garcia, A. (2011). undermining of nutrition and exercise decisions: Experiencing negative social influence. Public Health Nursing, 28 (5), 402-410.

Mackert, M., & Love, B. (2011). educational content and health literacy issues in direct to consumer pharmaceutical advertising. Health Marketing Quarterly, 28 (3), 205-218.

Mackert, M., Love, B., & Holton, A. (2011). Journalism as health education: Media coverage of a non-branded pharma website. Telemedicine and e-Health, 17(2), 88-94.

Stanforth, D., Steinhardt, M., Mackert, M., Stanforth, P., & Gloria, C. (2011). An investigation of exercise and the placebo effect. American Journal of Health Behavior, 35(3), 257-268.

Kahlor, L., Mackert, M., Junker, D., & Tyler, D. (2011). Ensuring children eat a healthy diet: A theory-driven focus group study to inform communication aimed at parents. Journal of Pediatric Nursing, (26) 1, 13-24. 

Mackert, M., Eastin, M., & Ball, J. (2010). perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses. Journal of Medical Marketing, 10 (4), 352-365.

Rew, L., Mackert, M., & Bonevac, D. (2010). Cool, but is it credible? adolescents and parents’ approaches to genetic testing. Western Journal of Nursing Research, 32 (5), 610-627.

Mackert, M., Kahlor, L., Silva, K., & Padilla, Y. (2010). Promoting folic acid to spanish-speaking hispanic women: evaluating existing campaigns to guide new development. Women & Health, 50 (4), 376-395.

Rew, L., Kaur, M., McMillan, A., Mackert, M., & Bonevac, D. (2010), A systematic review of psychosocial benefits and harms of genetic testing. Issues in Mental Health Nursing, 31 (10), 631-645. 

Harrison, T., Mackert, M., & Watkins, C. (2010). Health literacy and women with visual impairments: An opportunity for improved healthcare services. Research in Gerontological Nursing, 3 (1), 49-60. 

KATHRYNN POUNDERS

Refereed Journal Articles

Kathrynn Pounders, Seungae Lee and Michael Mackert. “The Role of Temporal Framing and Self-Construal in Health Communications.” In press, the Journal of Advertising.

Kathrynn Pounders, Kirsten Stowers, Gary Wilxcox and Michael Mackert, “Exploring Gender and Identity Issues Among Female AYAs in an Anonymous Platform, in press, the Journal of Health Psychology.

Kathrynn Pounders, Barry J. Babin and Angeline G. Close (2015) “All the Same to Me: Outcomes of Aesthetic Labor Practices Performed by Frontline Employees,” Journal of the Academy of Marketing Science.

Robert Lewis, Ronald Anderson and Kathrynn Pounders “Morality Shifting: How Consumer Preferences Influence Moral Judgments of Corporate Misconduct,” In press, the Journal of Promotion Management.

Judith Anne Garretson Folse, Stacy Landreth Grau, Julie A. Guidry and Kathrynn Pounders (2014). “Cause-Related Marketing: Factors Promoting Campaign Evaluations, Journal of Current Issues and Research in Advertising, 35, 50-70.

Eric Liguori, Dora Schmidt and Kathrynn Pounders (2012). “What is Wisdom? The Development and Validation of a Multidimensional Measure,” Journal of Leadership, Ethics and Accountability, 9 (2), 39-54. 

PATRICIA A. STOUT

Refereed Journal Articles

Mackert, M., Donovan, E., Mabry, A., Guadagno, M., & Stout, P.A. (2014) Stigma and Health Literacy: An Agenda for Advancing Research and Practice. American Journal of Health Behavior, 38 (5), 690-698.

Manika, Danae, Jennifer Ball and Patricia A. Stout (2014), “Factors Associated with the Persuasiveness of Direct-to-Consumer Advertising on HPV Vaccination Among Young Women,” Journal of Health Communication, 0:1-16.

Kim, K., Stout, P.A., & Cheong, Y. (2012). The image management function of sponsorship: A general theoretical framework. International Journal of Advertising, 31(1), 85-111.

Ball, J.G., Stout, P.A., & Manika, D.  (2011). Consumers young and old: Segmenting the target markets for DTC prescription drug advertising.  Health Marketing Quarterly, 8, 337-353.

Kim, H., & Stout, P.A. (2010).  The effects of interactivity on information processing and attitude change: Implications for mental health stigma.  Health Communication, 25, 142-154.

Books

Kahlor, L., & Stout, P.A. (eds.). (2010). Communicating science: New agendas in communication. New York, NY: Routledge.  

KEVIN THOMAS

Referred Journal Articles

Harrison III, R. L., Thomas, K. D., & Cross, S. N. (2015). Negotiating cultural ambiguity: the role of markets and consumption in multiracial identity development. Consumption Markets & Culture, (ahead-of-print), 1-32.

Thomas, K.D. (2013). Endlessly creating myself: Examining marketplace inclusion through the lived experience of black and white male Millennials. Journal of Public Policy and Marketing 32, 92-105.

Thomas, K.D. (2013). Deconstructing hegemonic masculinity: Understanding representations of black and white manhood in print advertising, Advertising and Society Review 14, 2.

Williams, J.D., Crockett, D., Harrison, R., & Thomas, K.D. (2012). Commercial marketing as a cultural influence on health disparities. Preventive Medicine.  

Kauanui, S.K., Thomas, K.D., Rubens, A., & Sherman, C. L. (2010). Entrepreneurship and spirituality: A comparative analysis of entrepreneurs’ motivation. Journal of Small Business & Entrepreneurship, 23 (4), 621-636. 

Kauanui, S.K., Thomas, K.D., Sherman, C.L., Waters, G.R., & Gilea, M. (2010). An exploration of entrepreneurship and play. Journal of Organizational Change Management, 23 (1).

GARY WILCOX

Journal Articles

Kamal, S., & Wilcox. G. B. (in press).Examining the relationship between advertising expenditures and sales of quick service restaurants in the United States.  Journal of Food Products Marketing.

Wilcox, G. B., & Kim, K. (2012). Social media measurement:  A time series analysis approach. Marketing Management Journal, 22(2).

Wilcox, G. B., Kim, K., & Schulz, H. M. (2012). Liquor advertising and consumption in the United States: 1971-2008. International Journal of Advertising, 31(4), 819-834.

Wilcox, G. B., Gangadharbatla, H., & Kamal, S. (2009). Soft drink advertising and consumption in the United States:  1984-2007. International Journal of Advertising, 28 (2), 351-367.