The Big & Bold World of Austin Advertising
As an advertising student in Austin, it can be difficult to navigate the landscape of agencies, possible internships, and freelance work available in town. However, Austin, being known for its eclectic culture, is home to a fun and vibrant advertising industry, offering exciting opportunities for new graduates. Below we will explore some of the top advertising agencies in Austin, what makes them special, and what you can expect from these agencies when seeking a potential job opportunity.
GSD&M
A fun thing to note is that this agency was founded in 1971 by four Longhorn alumni! GSD&M has been a keystone of Austin's advertising scene ever since. The agency's emphasis on creativity, strategic thinking, and compelling storytelling has warranted a stellar reputation. Graduates looking for job opportunities here can expect to work with industry giants like Southwest Airlines, The United States Air Force, and even Pizza Hut. GSD&M's commitment to nurturing young talent makes it an ideal place for a budding Longhorn advertising professional.
Material
Previously known as Think Tank (T3), Material specializes in digital B2B marketing and PR. This agency is at the forefront of the digital revolution, helping clients like 7-Eleven, Sephora, and Allstate navigate the constantly evolving digital landscape. Graduates seeking to work at Material will have the chance to work on unconventional digital campaigns, develop their technical skills, and be part of a team known for its innovative approach to advertising.
McGarrah Jessee
McGarrah Jessee is the pinnacle of authenticity and brand integrity. This agency stands to create “irrational brand fandom”. If you’ve ever met a Whataburger fanatic—-these are the people behind it! Graduates at McGarrah Jessee can expect to work with esteemed clients like Yeti, Deep Eddy Vodka, and Outdoor Voices while developing a deep understanding of brand values and storytelling techniques.
Third Ear
Third Ear (formerly LatinWorks) is a fun, artistically filled full-service advertising agency in Austin, known for its expertise in multicultural, and people-centered campaigns. Working with clients such as Snickers, M&M, and Canijilla, their commitment to authenticity, inclusivity, and the “wacky” candy advertisements we all love so much has made them a standout choice for students seeking to connect with diverse audiences.
Drumroll
Drumroll, a creative agency in Austin, takes a fun approach to advertising by merging creativity and technology. Students working at Drumroll can anticipate working on immersive experiences and interactive campaigns that span across the entirety of the customer journey. Students can expect to work with clients such as Amazon, Keds, and Microsoft. This agency is an ideal choice for those who want to explore working with brand voice through “small moments” to make a BIG impact.
Hopefully, this helps as you prepare to embark on your advertising careers. Remember that Austin, TX offers a rich landscape of advertising agencies, each with their own unique strengths and focus areas. These agencies are just a few examples of the incredible opportunities that await you in Austin and throughout the world! Whether you are drawn to creativity, digital innovation, authenticity, multicultural marketing, or the fusion of creativity and technology, Austin's advertising agencies have something for everyone. Prepare to immerse yourself in the dynamic and ever-evolving world of advertising.
Go out there and Hook em’!
