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Theory X Practice


A Statement from the School Director.

"We continue to listen to the voices who have shared their disappointment and outrage at the racially intolerant and bigoted remarks recently spoken by Stan Richards, for whom our School of Advertising and Public Relations is named. We, too, find these reported remarks to be strongly concerning. We recognize the hurt and pain his words have caused to many in our community and we conclude that they are not consistent with our core values.

We are actively seeking more information to better understand what occurred including having internal discussions with our students, faculty, and staff to ensure that all voices are heard.

The university, college and school will use the information we gather internally and externally to make decisions about how best to respond consistent with our values. In the meantime, we reaffirm our strong, unbending commitment to diversity, equity and inclusion. More information about our values, commitments and actions can be found here:"

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About The School

Having consistently been ranked as one of the top three advertising programs over the past 20 years by employers and competitors alike, the Stan Richards School of Advertising & Public Relations is one of the largest undergraduate and graduate student populations of any university.

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World Class Instruction

Members of the faculty have authored a number of books that are used in business and at universities throughout the world and are continually active in studying and researching issues of professional and academic importance.

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The Lab at SRS

The Lab is a new experiential learning environment launching in 2021. The goal of The Lab is to ensure that all SRS students are industry ready upon graduation by providing them with the learning and critical thinking skills they need for successful careers in advertising, media or public relations.

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World Class Facilities

In 2012, the Belo Center for New Media opened, expanding the resources available to advertising and public relations students with an agency-grade “creative room” for teaching, presentation, and critique of creative work.

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Lessons from Luminaries

Stan Talks is a library of short videos that focus on thought-provoking and innovative ideas relevant to the fields of branded communication and public relations. The series presents the insights and thinking of luminaries in these fields across a broad range of topics.



A program that prepares students for a wide variety of careers in advertising, from the artistic and creative side of things, to the business of media planning in traditional and interactive realms.

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Public Relations

A public relations program with a focus on strategic thinking, professional writing, ethical practice and innovative use of new media prepares students to become professional communicators in a variety of settings.

Undergraduate Degree >