BMC and Belo Bridge
Theory X Practice

Creating the next generation of Advertising & Public Relations Leaders

Our school of advertising & public relations is one of the largest, most prestigious in the nation. It has consistently been ranked one of the top three advertising programs over the past 20 years by employers and competitors alike.

Our mission is to continually seek ways to train and empower students, staff and faculty of all ethnicities, races, genders and identities to work collaboratively to produce world-changing campaigns and research.

From challenging degree requirements to our priority of intertwining as much of the “real world” as possible in the classroom, our school is committed to providing the tools needed to create the next leaders in advertising and PR.

Drumwright with student group

About The School

Having consistently been ranked as one of the top three advertising programs over the past 20 years by employers and competitors alike, our school is home to one of the largest undergraduate and graduate student populations of any university.

Ad and PR Faculty and Staff Group August 2022

World Class Research and Instruction

Members of our faculty have authored 100s of peer-reviewed articles, books and white papers touching on topics ranging from public relations practice to advertising metrics to Black-owned media to augmented reality to climate change information campaigns. This is the wide-ranging expertise that sets our coursework apart; students don't just learn how to do, they also learn how to think and how to affect change.

The Lab Collab Room

The Lab

The Lab is home to Integrated Communications Campaigns, a capstone course in the School of Advertising & PR. The goal of The Lab is to ensure that students are industry ready by providing them with the learning and critical thinking skills they need for successful careers in advertising, media and public relations.

Inside the DMC building

World Class Facilities

In 2012, the G. B. Dealey Center for New Media (formerly called the Belo Center for New Media) opened, expanding the resources available to advertising and public relations students with an agency-grade “creative room” for teaching, presentation, and critique of creative work.


Advertising students


A program that prepares students for a wide variety of careers in advertising, from the artistic and creative side of things, to the business of media planning in traditional and interactive realms.

Undergraduate Degree >

Master's Degree >

Doctoral Degree >

Public Relations

A public relations program with a focus on strategic thinking, professional writing, ethical practice and innovative use of new media prepares students to become professional communicators in a variety of settings.

Undergraduate Degree >