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Theory X Practice


The Stan Richards School of Advertising & Public Relations is the #1-ranked undergraduate advertising program in the nation. Unique in the U.S., we also offer Master's and Ph.D. degree programs in advertising.

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Stan Richards

About The School

Having consistently been ranked as one of the top three advertising programs over the past 20 years by employers and competitors alike, the Stan Richards School of Advertising & Public Relations is one of the largest undergraduate and graduate student populations of any university.

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World Class Instruction

Members of the faculty have authored a number of books that are used in business and at universities throughout the world and are continually active in studying and researching issues of professional and academic importance.

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Our Amazing Students

Our students continue to inspire us. Whether it is from their steady work ethic to their zealous passion for advertising and public relations, they are always going above and beyond.

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World Class Facilities

In 2012, the Belo Center for New Media opened, expanding the resources available to advertising and public relations students with an agency-grade “creative room” for teaching, presentation, and critique of creative work.

Lessons from Luminaries

Stan Talks is a library of short videos that focus on thought-provoking and innovative ideas relevant to the fields of branded communication and public relations. The series presents the insights and thinking of luminaries in these fields across a broad range of topics. Click here to view and hear Stan Richards briefly explain the concept.



A program that prepares students for a wide variety of careers in advertising, from the artistic and creative side of things, to the business of media planning in traditional and interactive realms.

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Public Relations

A public relations program with a focus on strategic thinking, professional writing, ethical practice and innovative use of new media prepares students to become professional communicators in a variety of settings.

Undergraduate Degree >