Welcome

BMC and Belo Bridge
Theory X Practice

Creating the next generation of Advertising & Public Relations Leaders

Our school of advertising & public relations is one of the largest, most prestigious in the nation. It has consistently been ranked one of the top three advertising programs over the past 20 years by employers and competitors alike.

Our mission is to continually seek ways to train and empower students, staff and faculty of all ethnicities, races, genders and identities to work collaboratively to produce world-changing campaigns and research.

From challenging degree requirements to our priority of intertwining as much of the “real world” as possible in the classroom, our school is committed to providing the tools needed to create the next leaders in advertising and PR.

Drumwright with student group

About The School

Having consistently been ranked as one of the top three advertising programs over the past 20 years by employers and competitors alike, our school is home to one of the largest undergraduate and graduate student populations of any university.
srs faculty photo 2019

World Class Research and Instruction

Members of our faculty have authored 100s of peer-reviewed articles, books and white papers touching on topics ranging from public relations practice to advertising metrics to Black-owned media to augmented reality to climate change information campaigns. This is the wide-ranging expertise that sets our coursework apart; students don't just learn how to do, they also learn how to think and how to affect change.
The Lab workspace

The Lab

The Lab is a new experiential learning environment launching in 2021. The goal of The Lab is to ensure that all of our students are industry ready upon graduation by providing them with the learning and critical thinking skills they need for successful careers in advertising, media or public relations.
Inside the DMC building

World Class Facilities

In 2012, the G. B. Dealey Center for New Media (formerly called the Belo Center for New Media) opened, expanding the resources available to advertising and public relations students with an agency-grade “creative room” for teaching, presentation, and critique of creative work.

 

Lessons from Luminaries

Stan Talks is a library of short videos that focus on thought-provoking and innovative ideas relevant to the fields of branded communication and public relations. The series presents the insights and thinking of luminaries in these fields across a broad range of topics.
 

Degrees

Advertising

A program that prepares students for a wide variety of careers in advertising, from the artistic and creative side of things, to the business of media planning in traditional and interactive realms.

Undergraduate Degree >

Master's Degree >

Doctoral Degree >

Public Relations

A public relations program with a focus on strategic thinking, professional writing, ethical practice and innovative use of new media prepares students to become professional communicators in a variety of settings.

Undergraduate Degree >