Undergraduate Advertising Program

Founded in 1999, Texas Media & Analytics was and remains today as the only comprehensive academic media program of its kind. By application only, this focused, three-course program is designed to supplement a general advertising and public relations degree at UT with a deep dive into new media ecology, numeracy and insights. The program is available to all Stan Richards School advertising and public relations students who are seeking careers on both the quantitative and innovative sides of the media industry.

This sequence molds students into fearless experimental thinkers who are primed to create innovative advertising, branding and social messages through traditional and nontraditional media. The Texas Creative curriculum stresses big-idea branding, conceptual thinking, collaboration and creative development through a series of selective courses and seminars. Upon completing the sequence, students graduate with portfolios and a wealth of experience that can assist them in landing positions in the industry.

Texas Immersive is an interdisciplinary specialization focused on four key areas: Audience, Story, Technology, and Innovation. Developing these competencies fosters deep emotional connections, creates lasting impact and prepares our students to take on real-world challenges. Students will become Experience Designers that understand how to target and build stronger relationships with audiences, tell stories and drive meaningful interactions in a connected environment, using audience-centric activation models.