Dr. Murphy is Professor Emeritus in the Stan Richards School of Advertising & Public Relations. Dr. Murphy has published four textbooks focused on using the case method to study the issues facing the management of integrated brand communication. His most recent book, published in 2013, is titled Cases in Integrated Brand Promotion Management. He has served as a consultant to a wide variety of business and government enterprises including ad agencies, media companies, law firms as an expert witness, public utility companies, museums and other enterprises. In addition to faculty positions in both advertising and marketing at UT, Dr. Murphy has taught in the marketing departments at Arizona State University, Santa Clara University, George Washington University, and American University.
For 36 years (1989-2024) Dr. Murphy was the Executive Director of the Stickell Fellows Program and he helped to place 416 students from colleges and universities from across the country in summer internships. He serves as a Mentor in UT’s Tower Fellows Program and is on the advisory boards of both the Stickell Program and Tapestry, a philanthropic foundation based in Austin.
Dr. Murphy earned his Ph.D. in Marketing and Educational Psychology in the McCombs School at The University of Texas at Austin in 1974.
PUBLISHED RESEARCH – 50 articles published in academic journals and conference proceedings including:
- Journal of Marketing
- Journal of Advertising
- Journal of Business
- Journal of Social Psychology
- Proceedings of the American Academy of Advertising
- Proceedings of the American Marketing Association
AWARDS & RECOGNITION
- College of Communication Teaching Excellence Award -- 1980
- Named "One of the 20 Best Professors at UT Austin," UTmost Magazine -- 1982, 1984
- Named "Outstanding Educator" by the 10th District of the AAF -- 1986-87
- "Medal of Merit," awarded by the American Advertising Federation -- 1989
- Parents’ Association Centennial Professorship -- Spring 1992
- “1995 Best All Around Professor,” Texas Greek Awards sponsored by UT Dean of Students
- “Educator of the Year,” American Advertising Federation’s Austin Ad Society -- 1997, 2002
- Outstanding Faculty/Staff Volunteer at UT Austin -- 1997-98
- Chancellor’s Council Outstanding Teaching Award -- 1997-98
- Elected to the UT Austin Academy of Distinguished Teachers -- 1998
- Billy I. Ross Advertising Education Award, American Academy of Advertising -- 2002
- Texas Excellence Teaching Award, College of Communication -- 2003
- Named “Runner Up,” Best Teacher on Campus, Utmost Magazine -- Spring 2010
- Named one of the “Texas 10 Outstanding Teachers” by Alcalde Magazine -- 2013
- “UT Systems Regents Outstanding Teaching Award” -- 2014
- Inducted into the Southwest Advertising Hall of Fame -- 2017
- “National Distinguished Advertising Educator Award” American Advertising Federation --2021
