Matthew Eastin

Dr. Matthew S. Eastin is the Director of the Stan Richards School of Advertising & Public Relations. He served as the Director of PhD Studies at the Stan Richards School from 2017-2025. In 2021, he founded the Social Engagement and Media Influence (SEMI) Research Group, an innovative platform for mentoring graduate students in media, advertising, and consumer behavior research. As Co-Director (2022-2025) of the Nelson Center for Brand & Demand Analytics, Dr. Eastin has been actively involved in engaging both undergraduate and graduate students in data analytics and research processes.

 

Dr. Eastin is a leading researcher in the fields of advertising and media studies with a focus on social cognitive approaches to consumer behavior, information processing, and emerging technology adoption and engagement. Making significant contributions to various fields, including advertising, consumer behavior, media, information science, psychology, and communication, Dr. Eastin's work addresses critical societal issues such as media consumption and psychological well-being, consumer privacy perceptions, and the impact of immersive technologies like mixed and virtual reality, as well as AI engagement. 

 

In addition to his academic focused research, Dr. Eastin has worked with several companies within the executive education program at McCombs Business School, and with organizations such as Lerma, Texas Department of Transportation, and with the Nelson Center where he is constantly working to stay connected with industry trends relevant to analytics and media engagement. 

 

 

PUBLISHED RESEARCH