Dr. Matthew S. Eastin is a leading researcher in the fields of advertising and media studies with a focus on social cognitive approaches to consumer behavior, information processing, and emerging technology adoption and engagement. Making significant contributions to various fields, including advertising, consumer behavior, media, information science, psychology, and communication, Dr. Eastin's work addresses critical societal issues such as media consumption and psychological well-being, consumer privacy perceptions, and the impact of immersive technologies like mixed and virtual reality, as well as AI engagement.
Dr. Eastin is nationally recognized for his contributions to the advertising and public relations fields, where he holds the number three spot for citation rate, and for his research impact in the field, he is ranked number four. His research has also led him to spearhead book projects on online information systems, consumer engagement, and media violence. In 2021, he founded the Social Engagement and Media Influence (SEMI) Research Group, an innovative platform for mentoring graduate students in media, advertising, and consumer behavior research. As Co-Director of the Nelson Center for Brand & Demand Analytics, Dr. Eastin has been actively involved in engaging both undergraduate and graduate students in data analytics and research processes.
In addition to his academic focused research, Dr. Eastin has worked with several companies within the executive education program at McCombs Business School, and with organizations such as Lerma, Texas Department of Transportation, and with the Nelson Center where he is constantly working to stay connected with industry trends relevant to analytics and media engagement.
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PUBLISHED RESEARCH
Journal of Advertising Research
Journal of Interactive Advertising
Journal of Computer-Mediated Communication
Journal of Research in Interactive Marketing
CyberPsychology, Behavior, and Social Networking
Journal of Communication
Communication Research
Human Communication Research
Journal of Broadcasting & Electronic Media
Computers in Human Behavior
