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Matthew Eastin

Stan Richards School of Advertising & Public Relations



BMC 4.324

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Dr. Eastin's research focuses on new media behavior. From this perspective, he has investigated information processing as well as the social and psychological factors associated with game play involvement, new media adoption, e-commerce, e-health, and organizational use. Generally, his research utilizes information processing as a central mechanism to new media experiences (i.e., affect, identification, perceptions, etc.) and knowledge acquisition. Dr. Eastin's research can be found in the Journal of Communication, Communication Research, Human Communication Research, Journal of Broadcasting & Electronic Media, CyberPsychology & Behavior, Journal of Computer-Mediated Communication, and Computers in Human Behavior, to name a few.