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Michael Mackert

Stan Richards School of Advertising & Public Relations





CMB 3.120

Dr. Mackert's current research focuses primarily on the strategies that can be used in traditional and new digital media to provide effective health communication to low health literate audiences. Of particular interest are approaches that go beyond "clear and simple" messages which can create increased engagement which will translate to improved health behavior and outcomes over time. His research has appeared in Health Communication, Patient Education and Counseling, Journal of Health Communication, Qualitative Health Research, and the Journal of Medical Internet Research.

Current research projects include:

  • evaluating specially-designed websites to provide information to low health literate audiences on mobile devices
  • investigating the cultural and socioeconomic factors that make it challenging for parents to raise children with healthy eatingand exercise habits
  • evaluating and developing campaigns to promote folic acid usage in Mexican-born women living in the United States
  • evaluating direct-to-consumer advertising of pharmaceuticals to evaluate their educational content for low health literate audiences

Most recently his research has appeared in the Journal of Telemedicine and Telecare, Telemedicine and e-Health, the International Journal of Technology Assessment in Health Care, the Journal of Palliative Care, and the Journal of School Health. Forthcoming publications will appear in Fertility and Sterility, Journal of Technology in Human Services, and International Journal of Healthcare and Technology Management.