Tracy Arrington is a marketing and media executive with more than 20 years of experience serving many of the world’s top brands. Her tough yet diplomatic nature and dedication to efficient, effective and ethical performance has delivered results for clients including AT&T, Bank of America, BMW, Dreamworks, Nike, Norwegian Airlines, Shell, Taco Bell, the US Air Force and Walmart.
Tracy serves as co-managing partner of Brain+Trust Partners, an Austin-based consultancy specializing in modern data solutions. The consultancy guides the build of modern data infrastructure for G2000 brands, driving operational efficiencies, unifying and deduplicating data sets, ensuring legal and ethical compliance, making media spends more efficient and effective and vastly improving CX. Her work enables the leverage of AIML and delivers transformative, quantifiable business outcomes.
Tracy teaches Media Investments in the top-ranked Stan Richards School of Advertising and PR and leads UT's international Brand Marketing and Analytics program, to launch in China in 2020. Tracy published her first book, 101 Things I Learned in Advertising School, through Penguin Random House in 2018.