Darren Yang is a Ph.D. student in the Stan Richards School of Advertising and Public Relations at the University of Texas at Austin. His research explores health communication, consumer health and well-being, and human-computer interaction. Darren is interested in the dynamics of social media advertising and its impact on consumer attitudes and behaviors. He is also engaged in projects related to environmental communication, aiming to effectively convey critical health and environmental information to diverse audiences.
Email: darrenyang@utexas.edu
EDUCATION HISTORY
M.A., Advertising, The University of Texas at Austin
B.J., Advertising and Public Relations, University of Nebraska - Lincoln
B.A., Economics, University of Nebraska - Lincoln
RESEARCH INTERESTS
Psychology of New Media Technology
Social Media Marketing
Health Communication