Hyunji Kim

Hyunji Kim Headshot
Hyunji Kim
Ph.D. Student
Ph.D. Students
Year 2

Hyunji Kim is a doctoral student at the Stan Richards School of Advertising and Public Relations at UT Austin. Her research primarily explores the intersection of media psychology and technology. She currently investigates algorithm awareness in consumer profiling and analyzes how varying levels of anthropomorphism in virtual influencers affect media users' perceptions of technology, consumer behavior, attitudes toward digital entities, and advertising.  

Email: hyunjikim@utexas.edu 

 

EDUCATION HISTORY

M.A. Ewha Womans University 

B.A. Hankuk University of Foreign Studies 

 

RESEARCH INTERESTS

  • Psychology of new media and technology 

  • Human computer interaction 

  • Computer mediated communication 

  • Advertising 

  • Consumer profiling