Soyon (Michelle) Choi is a Ph.D. student in the Stan Richards School of Advertising and Public Relations at the University of Texas at Austin. Her research interests focus on exploring issues related to societal implications and social ethics within the context of sports. Specifically, she is keen on examining how individuals' psychological aspects influence sports consumption behaviors, considering factors such as media technology, identity, and environmental issues.
She adheres to the motto "A healthy body houses a healthy mind" and enjoys running and tennis.
Email: m.soyonchoi@utexas.edu
EDUCATION HISTORY
MS, Global Sport Management, Seoul National University
BA, Division of Kinesiology & Sports Studies, Ewha Womans University
RESEARCH INTERESTS
- Digital media in the context of sports (AR/VR/MR/Metaverse)
- Media psychology
- Consumer behavior
- Advertising
- Equity
- Sports Communication
- Text/Content analysis