Tianshu Du is a doctoral student at Stan Richards School of Advertising and Public Relations. She gained an educational background in both interactive media design and media effect study. Her research focuses lie in interactive media’s effect on customers, especially how emerging media technology influences customer information-seeking behaviors and mediates the relationship between corporations and target consumers. Before her doctoral study, she had in-depth practice in advertising planning and won the gold award at the 2020 Busan International Advertising Festival.
Email: tianshu@utexas.edu
Personal site: tianshudu.com
EDUCATION HISTORY
M.A. Journalism, Renmin University of China
B.F.A., Animation, Renmin university of China
B.A., Advertising, Renmin University of China
RESEARCH INTERESTS
- Human-machine communication
- Media psychology
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