Yunsha (Prinsa) Pu
Ph.D. Student
Ph.D. Students
Year 1
Yunsha Pu is a Ph.D. student in Advertising at the University of Texas at Austin, currently focusing on consumers’ privacy perception and privacy management on social media. Her work aims to uncover the psychological mechanisms underlying individuals’ decisions in various contexts.
She is also committed to addressing social inequality. Her prior research has illuminated the challenges faced by vulnerable populations, including older adults, migrant workers, and individuals living with depression.
Email: yunshapu@utexas.edu
EDUCATION HISTORY
M.A. Zhejiang University, (Communication)
B.A. South China University of Technology, (Communication)
RESEARCH INTERESTS
Digital Privacy
Emerging Technology
Media Psychology
Internet Risks