Since 1987 in the U.S., March has been the month to celebrate and spotlight all of the
contributions that women have made and continue to make in society. As this year’s Women’s
History Month draws to a close, let’s take a look at some brands that highlighted and
participated in the movement.
Secret Deodorant is honoring mothers who continue to bear the burden of the pandemic
by partnering with the YWCA. Bringing relief to over 100,000 women and their families, Secret
has pledged $1 million dollars to help pay for childcare, workforce development and barrier
reduction programs. The brand has also created a docuseries called “Secret Superhero Moms”
as a part of their Raise It Up campaign that features a variety of mothers talking about their
struggles of working and parenting during a pandemic.
The next brand contributing to this historical month is Barbie. Barbie is releasing dolls
honoring multiple women role models in their International Women’s Day initiative including, TV
star and activist Yara Shahidi, model Adwoa Aboah and former first lady Eleanor Roosevelt.
This brand is also partnering with Girls Leadership to continue the Dream Gap program, which
funds nonprofits helping to remove barriers that prevent girls from reaching their true potential.
Ugg’s #POWEREDBYHER campaign has recruited 6 leading female figures, including
the niece of Vice President Kamala Harris, Meena Harris. This campaign has been designed to
empower women in the workplace. Each woman will model the Ugg Fluff Yeah Slide in Apple
and all of the proceeds (50,000 guaranteed minimum) will be donated to the HERproject. This
nonprofit strives to empower low-income women working in global supply chains.
Some other noteworthy brands to mention that participated in Women’s History Month
are Vera Bradley, Hershey’s, Interflora, Fabletics, Mango, Vans, and Old Navy. These brands'
participation will further encourage their customers to celebrate Women’s History Month and
continue to set the standard of support for women everywhere.