"Deepfakes, Distrust, and Advertising Spillover"

A research talk by Colin Campbell, associate professor of marketing at UC-San Diego, editor-in-chief of the Journal of Advertising Research
WHEN             Thursday, March 26 from 9:30–11:30 a.m.
WHERE:           DMC 5.208. 

Contact: Kate Pounders, kate.pounders@utexas.edu

Colin Campbell is an associate professor of marketing and editor-in-chief of the Journal of Advertising Research. He is on the Editorial Review Board of nine other journals and has published over 70 research articles. He has been quoted in outlets such as Time Magazine and Forbes and was recently ranked as one of the most influential advertising researchers in the last decade. 

Professor Campbell’s research focuses on the innovations, opportunities, and challenges that the internet presents for marketers, specifically as it relates to social media, video advertising, influencers, deal collectives, deepfakes, instagrammability, strategic analytics, A.I. and machine learning.

His research appears in journals such as the Journal of Marketing, Journal of Public Policy & Marketing, Journal of Advertising, Journal of Advertising Research, California Management Review and Business Horizons. His work spans quantitative, qualitative and conceptual methodologies. In addition to presenting at academic conferences, he has also presented his work at the FTC, New York Advertising Week and at advertising agencies in New York and London.