It is during hard times that we see true acts of kindness and discover that kindness is what we need the most.
The spread of COVID-19 has left many local businesses struggling. In light of this unfortunate fact, members of the advertising industry and some larger companies are stepping up to the plate to lend their support. Media Bridge, Google, QuickBooks, and P&G are just four organizations that have launched campaigns to provide support to local businesses during this time. Below, we at TXADPR have provided a quick recap of their initiatives.
- Media Bridge has taken the COVID-19 pledge and encouraged other agencies to join them. As part of the pledge, the company has waived all client fees, which include on boarding fees, free media and marketing audits for new clients, free development and execution of pivot plans, and free consultation for any advertiser.
- Google has pledged $800 million in relief funds. These will be directed towards small and medium size businesses. The funds will be dispersed in the following ways:
- $250 million towards ad grants for government organizations including the World Health Organization,
- $340 million towards ad credits for small businesses with active accounts,
- $20 million towards Google Cloud credits for academic institutions,
- $200 million towards an investment fund for nonprofits.
- QuickBooks has updated their ad campaigns to show support for local businesses. Their 30 second spots feature a call to action that asks everyone to help support small business. QuickBooks’ parent company, Intuit, as well as GoFundMe have also teamed up to create a relief fund.
- Proctor and Gamble began making 200,000 masks that will be provided to 12+ locations around the world. They recently stated that they intend to produce over 45,000 liters of hand sanitizer as well that will be distributed across 5 locations.
These are just a few examples of the ways agencies and companies are reaching out to help those who need it most. Their willingness to help serves as a reminder that we can all do our part during this time. Regardless of how big or small it is, we can all make a difference by sticking together.
If you know of any other initiatives that have been developed to help small businesses, please let us know on any of our social media pages @TXADPR and share this article with those in your network!