Texas Strategy Skills

Strategic and creative thinking have become increasingly important in creating successful advertising campaigns. 

In Texas Strategy, you will hone in-demand strategic and analytical skills, learn how to position yourself in the job market, and be confident during the hiring process. This initiative is designed to allow you to specialize, gain industry skills, and connect with a community of like-minded peers. 

Creative Students

Students learn and master skills along the way.


Hard skills: 

  • Brandwatch
  • Buffer
  • XLSTAT
  • Tableau
  • Google Analytics
  • Google Ads
  • Digital Testing
  • Deck Creation + Pitching
 
Soft skills: 
  • Critical Thinking
  • Communication
  • Collaboration
  • Relationship Building
  • Time Management
  • Creative Problem Solving
  • Leadership