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A Brief Timeline

Registration lines in 1959.
Registration lines in 1959.

The Stan Richards School of Advertising & Public Relations is one of the few schools of its kind, but also one of the few with such a rich history.

1914: The first advertising course is taught at The University of Texas.

1947: A Master’s of Business Administration with a concentration in the Division of Advertising is first offered.

1948: Both the Department of Marketing and the School of Journalism formally recognized an undergraduate major in advertising.

1948 - 1960: Students who want a degree in advertising have two choices: the business-oriented Bachelor of Business Administration in Advertising offered by the Department of Marketing in the College of Business, or the communication-oriented Bachelor of Journalism in Advertising offered by the School of Journalism in the College of Arts & Sciences. Graduate courses in advertising are offered in both colleges.

1953: The School of Journalism first offers a Master's of Arts in Communication with a concentration in Advertising.

Texas Advertising faculty in 1974. 1. Terry Witcowski, 2. Isabella Cunningham, 3. Len Rubin, 4. Richard Zackon, 5. Jim Larson, 6. Ernest Sharpe, 7. Andy Hardy, 8. Ron Faber, 9. John Murphy
Texas Advertising faculty in 1980. 1. Terry Witcowski, 2. Isabella Cunningham, 3. Len Rubin, 4. Richard Zackon, 5. Jim Larson, 6. Ernest Sharpe, 7. Andy Hardy, 8. Ron Faber, 9. John Murphy

1960 - 1974: Advertising is one of two sequences offered in the School of Journalism.

A 1988 UT Advertising Club trip to Dallas to tour local ad agencies Tracy-Locke and The Richards Group.
A 1988 UT Advertising Club trip to Dallas to tour local ad
agencies Tracy-Locke and The Richards Group.

Fall of 1974: The Department of Advertising is established in the College of Communication, to meet the increasing needs of advertising education.

1976: The M.A. program is established in 1976 and the Ph.D. shortly thereafter.

1999: Public Relations is incorporated into the department's undergraduate curriculum.

2014: A $10 million development campaign establishes the Stan Richards School of Advertising & Public Relations.