The Lab, a novel new experiential learning environment in the School of Advertising & Public Relations at The University of Texas at Austin, is launching in 2021. The Lab was designed to be a dynamic, open space with state-of-the-art technology in The Moody College of Communication in Austin, Texas. The goal of The Lab is to ensure our students are industry ready upon graduation by providing them with the learning and critical thinking skills they need for successful careers in advertising, media or public relations.
In The Lab, students will have the opportunity to work on real-world client projects under the guidance of our world-class faculty. All students enrolled in the School will go through The Lab after fulfilling the prerequisites for their advertising or public relations bachelor's degree. Students span every discipline including creative, immersive, strategy, media, account service and public relations. The Lab will operate like an agency, made up of multi-disciplinary student teams dedicated to client campaign projects over the course of a 14-week semester.
The Moody College believes in diverse, talented people and their collective power to change the world through communication. Clients of The Lab will gain access to some of the brightest minds in the world as they prepare for multi-dimensional careers at agencies, for-profit organizations or philanthropic foundations. Corporations and individuals are invited to partner with The Lab for the opportunity to engage with our students and faculty on an integrated campaign project. Client participation allows the Moody College to fulfill The Lab’s mission to make our students industry ready, and ultimately, prepare them for a successful career in advertising, brand marketing, media or PR.