Lisa Dobias Profile Photo

Lisa Dobias

Associate Professor of Practice
Stan Richards School of Advertising & Public Relations





BMC 4.360

Lisa Dobias is an Associate Professor of Practice who has been teaching full-time at UT since 1996. She is founder and Director of TexasMedia, the department's cross-disciplinary program in advanced media studies designed to provide emphasis in the key areas of media insights, interactivity and investments. Her passion is mentoring students, fostering them to become strong and ethical contributors to the various fields of communication.

Lisa received the Texas Excellence Teaching Award for the College of Communication in both 2002 and 2009. In addition, she was named the Outstanding Educator of the Year in Central Texas by the Austin Advertising Federation in both 2009 and 2016. Lisa was presented The Eyes of Texas Excellence Award in 2013, and has received UT system-wide recognition, being named the recipient of a 2010 Regents' Outstanding Teaching Award.

Prior to teaching, Lisa graduated summa cum laude from the University of Texas at Austin with concentrations in Marketing and German. Her industry experience is agency-side in client service and media. Her past client roster includes multi-national advertisers [McDonald's Children’s Charities, Procter & Gamble, Tropicana, Pillsbury, Green Giant, Kellogg, United Airlines], local retail advertisers [Melvin Simon & Associates] and high-tech, business-to-business advertisers [Motorola, Tivoli].

In addition to teaching, Lisa is a wife and mother of two, a volunteer for several community organizations, an avid gardener and photographer, and she is a communications consultant focusing primarily on non-profit organizations. Lisa is fiercely passionate about music of virtually every time period and genre. She also believes firmly in the idea to “live inspired” and continues to strive to “become comfortable being uncomfortable” by taking on many new challenges as often as possible.