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Matt McCutchin

Assistant Professor of Practice
Stan Richards School of Advertising & Public Relations

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BMC 4.314

Creative director/copywriter Matt McCutchin worked at several creative powerhouses including DDB, Deutsch, Ammirati & Puris, and Arnold.

He’s crafted award-winning work for dozens of iconic brands, including Volkswagen, IKEA, Snapple, Midas, Compaq, Subaru, GM, Bank of America, Chicago Tribune, and State Farm.

A second-generation Longhorn, Matt returned to the Forty Acres as a full-time teacher in 2006, though he’s also taught at the Miami Ad School, WVU’s online IMC graduate program, and Florida’s Ringling College of Art + Design. Recently, he served as a One Show judge.

His legion of former students (around 4,000) include many of today’s industry leaders.

Matt created two innovative large courses for the Stan Richards School curriculum: Brand Storytelling and Digital Graphic Communication.