Bella is a second-year PhD student in Advertising at the Stan Richards School of Advertising & Public Relations. Her research explores consumer behavior, focusing on how digital consumption impacts consumer well-being. She is also interested in media effects. Prior to joining the PhD program, Bella earned an MBA from The University of New Orleans and an MS in Digital Marketing from Sacred Heart University. She brings over 10 years of experience in the marketing industry, where she led marketing initiatives, managed teams, and brought brands to life.
Outside of research, Bella has served as a teaching assistant for advertising courses such as Brand Storytelling and Pop Star Activism. She is passionate about contributing to the academic community and looks forward to publishing her work in the near future.
Email: bella@my.utexas.edu
EDUCATION HISTORY
Master of Science in Digital Marketing, Sacred Heart University
Master of Business Administration, University of New Orleans
Bachelor of Science in Marketing, Management and B.A., University of New Orleans