Jee Yun Park

Jee Yun Park is a Ph.D. candidate in Advertising at the University of Texas at Austin. Her research centers on consumer psychology, social media dynamics, and artificial intelligence, with a core mission of promoting consumer well-being. She investigates how social media interactions influence detrimental consumption behaviors, particularly conspicuous consumption, and explores innovative applications of generative AI to foster consumer well-being. Her research emphasizes key psychological constructs including emotions, perceptions and personality traits.

Email: jeeyun.park@utexas.edu

EDUCATION HISTORY

MA, Communication and Media, Ewha Womans University, Seoul

BA, Psychology & Communication and Media, Ewha Womans University, Seoul