Jino Chung is a doctoral student at the Stan Richards School of Advertising and Public Relations. Her research examines how emotional experiences influence consumer behavior in advertising and communication. Her recent work examines how people respond to AI’s emotional expressions, with a particular focus on whether these expressions are perceived as genuine and how different types of emotions influence consumer responses and behaviors. These relationships are examined across contexts such as consumer services, journalism, and strategic communication.
Her broader interests include emotional appeals in advertising and the evolving role of emotion across communication in the digital age. She is particularly interested in emotions such as hope and pride in advertising, as well as empathy-based communication in organizational contexts. This work also considers how these influence consumers’ health-related behavior.
Email: jino9576@utexas.edu
EDUCATION HISTORY
M.A. Sungkyunkwan University, (Social Psychology)
B.A. Hanyang University (Sports Industry)
RESEARCH INTERESTS
Emotion
Human-AI Interaction
Consumer Psychology
Strategic Communication