Ads Worthy Of A Gold Medal
The Winter Olympics in Pyeongchang may have come and gone, but the amazing ads showcased during their two-week span still remain a topic of conversation.
The Winter Olympics in Pyeongchang may have come and gone, but the amazing ads showcased during their two-week span still remain a topic of conversation. Like the Super Bowl, ads run during the Olympics typically strike a particular chord with audiences. However, Olympics ads are more of a diamond in the rough as they occur every four years. Keep reading for a systematic breakdown of the most thought-provoking and poignant ads.
This ad is especially important as we are coming off of the heels of International Women’s Day on March 8. What better way to honor the athletes of the Olympics and their intense efforts than by those who are always by their sides: their mothers. The ad depicts young and budding athletes at the beginning of their careers and follows them to the Olympics, where their moms proudly look on from the crowds. Tear-jerking and inspirational, P&G hit the nail on the head with this ad and had viewers singing its praises all over social media.
This ad is the very epitome of the phrase “small but mighty,” and capitalizes on the fact that being small is not necessarily a pejorative. The ad depicts athletes in front of vast landscapes, such as a snow bank, and a hill but additionally in more traditional places like a gym and a boxing ring. The message that is being conveyed is that being small can equate to great things, like an Olympic medal and resulting acclaim. It also depicts people watching Olympics from all over the world and bursting with national pride. Even though someone may be small in comparison to a task or obstacle, they still represent something much larger to the people who are rooting for them in their corner.
This now-iconic headphone brand really stood out with their ad for the Winter Olympics. Depicting familiar faces such as Shaun White and a color story that is consistent with the brand’s signature red, Beats by Dre delivered an ad that not only showcased the power of their product, but also the prowess and skills of the Olympic athletes they feature. The ad shows consumers that the headphones are durable enough for use even by the world’s most elite athletes while at the same time providing incomparable sound quality. What more could you ask for in a headphone?
Mary Brynn Milburn
Original Content Team