Driven by Creativity

Summer Capstone class gives students opportunity to work on real-world assignment from New York ad agency, Hudson Rouge, and client, the Lincoln Motor Company

August 26, 2025

Taking classes during summer semesters can often mean a lot of work in a short time. While the condensed schedules can be difficult, no matter the course content, James Dalthorp’s Integrated Communications Campaigns class asks students to create an entire advertising campaign in less than two months.

“We're hitting the ground running,” Dalthorp, an assistant professor of practice in Moody College’s Stan Richards School of Advertising and Public Relations, said. “And that's really the way an agency works in this day and age.”