Faculty and Graduate Students featured in the Journal of Advertising

Three faculty members and three graduate students in the Stan Richards School of Advertising & PR have been selected for inclusion in a special virtual issue of the Journal of Advertising on advertising research and public policy. The special issue “identifies 14 articles published in the Journal of Advertising since 2013 that have important implications for public policy.” 

Their articles are:

· “Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust” [originally in Volume 43 Issue 1 (2014)] by Lucy Atkinson (faculty) and Sonny Rosenthal (former PhD student).

· “Matching Temporal Frame, Self-View, and Message Frame Valence: Improving Persuasiveness in Health Communications” [originally in Volume 44 Issue 4 (2015)] by Kathrynn R. Pounders (faculty), Seungae Lee (former PhD student) & Mike Mackert (faculty).

· “The Effect of Descriptive Norms and Construal Level on Consumers' Sustainable Behaviors” [originally in Volume 46 Issue 4 (2017)] by Yuhosua Ryoo (current PhD student), Na Kyong Hyun & Yongjun Sung.