How Brands are Supporting the COVID-19 Vaccine

With the COVID-19 vaccine rollout ramping up, companies are doing their part to motivate the population. Currently in Austin, all adults are eligible to receive their shot. Luckily for UT Austin students and staff, vaccine distribution is happening right on campus at the Gregory Gymnasium by appointment only (links to request a vaccination through UT Health Austin will be placed at the end of this article). Here’s a look at some of the brands that are supporting and incentivising for the COVID-19 Vaccination.

To start off, we have Krispy Kreme. Theirs is probably the most well-known vaccine incentive as they’re offering to give anyone with a covid vaccination card a free glazed doughnut. The best part is that it’s not just a one time thing. People with proof of vaccination can return every single day until the end of 2021 to claim their free doughnuts. On top of that, Krispy Kreme is offering up to four hours paid time off to their employees who are going to get vaccinated and are planning on sending free doughnuts to select vaccination centers across the country. In a press release Dave Skena, chief marketing officer of Krispy Kreme said “We all want to get COVID-19 behind us as fast as possible and we want to support everyone doing their part to make the country safe by getting vaccinated as soon as the vaccine is available to them.”

Joining the list of businesses supporting the COVID-19 Vaccine are Krogers and Publix. Krogers is offering its employees a one-time payment of $100 if they show proof that they received the vaccine. This offer is also eligible for employees that are unable to get the vaccine due to health or religious reasons if they complete an educational health and safety course. Publix’s incentive is a $125 Publix gift card for employees who get the full COVID-19 vaccine. These two companies are not the only grocers incentivizing the vaccine, most stores are also offering paid time off to encourage employees to get vaccinated.

Next on the list is Google. The tech powerhouse showed its support for the COVID-19 vaccine with their Get back to what you love ad that they released on March 23. This video ad shows search terms throughout the pandemic and illustrates how those terms may be changing as a result of vaccinations. Beginning with search terms including “social distancing,” “lockdown” and “school closings,” the ad depicts the world’s transition from virtual events to in-person gatherings. The last clip shows the typing of the phrase “covid vaccines near me” and ends with the Google logo and a link to the website of the Centers for Disease Control and Prevention. With over 8 million views on YouTube, Google’s depiction of life slowly getting back to normal due to the vaccine was met with an emotional and positive response from viewers. 

As of Wednesday, April 14th approximately 75 million people in the U.S. have been fully vaccinated. The link below is to a vaccination request form for all people between the ages of 16 and 79 in the Austin area:

Do you know of any other brands who are advocating for the COVID-19 vaccine? We’d love to hear from you @txadpr.


Regan Kohut