It’s no secret that Patagonia is an environmentally sustainable company. Since 1985, the outdoor clothing brand has pledged 1% of sales to the preservation and restoration of the natural environment, and plans to eliminate or mitigate all of their carbon emissions by 2025. Now, Patagonia is calling on Americans to vote this November for politicians who will confront the climate crisis, and they’re calling loud.
Outlander Magazine recently tweeted a photo of Patagonia’s daring new clothing tag that quickly went viral. The tag encourages consumers to not only vote, but to vote against climate-denying politicians, specifically.
The tag can be found in Patagonia’s 2020 Men's and Women's Road to Regenerative Organic Stand-up Shorts collection. Patagonia spokesperson Tessa Byars commented that the company has been “standing up to climate deniers for almost as long as we've been making those shorts," which were first manufactured in 1973.
Patagonia takes action on the most pressing environmental issues facing our world, and to Patagonia founder Yvon Chouinard, that means “[voting] for the planet and against those who would do nothing. We have the power and now is the time to use it.”
Are Patagonia’s tags too brash? Or will its bold new statement be enough to get voters to the polls on Nov. 3rd? TXADPR wants to know what you think!