The Power of Place

How a Moody professor and the Center for Health Communication are helping Be Well Communities turn evidence-based messaging into real-world wellbeing
headshot of Professor Brad Love

When it comes to knowing how Texas communities respond to health-specific messaging, Brad Love, associate professor in Moody College of Communication’s Stan Richards School of Advertising and Public Relations, may not have written the book, but he most likely wrote the article.

Love, whose work often informs Moody College’s Center for Health Communication (CHC), is the lead author and principal investigator on several research articles focused on health initiatives that take a community-based approach. One of those is Be Well CommunitiesTM, The University of Texas MD Anderson Cancer Center's place-based strategy for comprehensive cancer prevention and control.

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Megan Radke
Communications Manager