Words from the Industry with Kenzie Walker, Product Marketer at Khoros
Tell us about your background (school and work experience).
I did my undergrad at Texas A&M University. I graduated from Mays Business School with a BBA in Marketing and a minor in [communications]. I worked a little bit in the oil and gas industry as well as a couple tech companies here in Austin through internships. I then interned at Khoros, which eventually led me to accepting a full time position there.
What track did you take at the Stan Richards School of Advertising & Public Relations (SRS)?
I did the strategy track, which is essentially an account planning track.
What did you learn at SRS that you didn't expect to learn?
I think that I didn't expect to learn as much about consumer behavior in general. I took a lot of classes that really dug deep into why consumers make the decisions they do, and how they think, and how you should position your company based on these insights. I found these topics very interesting - digging into the strategy behind advertising efforts as a whole.
What does the company you work for, Khoros, do?
Khoros is a software company that focuses on digital customer engagement. We do that through 3 different types of offerings: marketing, care and community softwares. We’re really focused on meeting the customer where they are and helping brands build that customer engagement and trust.
Tell us a little about what your position is and what your responsibilities are at Khoros.
I am a Product Marketing Associate at Khoros. My primary job is to ensure that the voice of the market is heard within the company and that the voice of the company is projected well to the market. That means I am making sure that all of our offerings are brought to the market in ways that add value internally and externally.
What advice do you have for students trying to make the transition into the professional field?
I would say that networking is super important. Talk to as many people as you can about what you’re interested in pursuing. Keep those connections. You never know when someone can teach you about a role you’re interested in or even lead you to a job.
What are your 3 favorite things to do in Austin?
I like to paddleboard, kayak and hike.
What are your Top 3 Austin restaurants?
ATX Cocina, happy hour at “She’s Not Here”, and reverse happy hour at “Bar Chi”!