Undergraduate Courses

Advanced Strategies in PR | Eric Webber | TTh 11:00am-12:30pm, CMA 6.154

This course dives into the intersection of creativity, strategy, and innovation in public relations. It’s less about what you will learn from lectures and reading and more about using what’s already in your head to solve real brand challenges. The class challenges students to move beyond traditional tactics and develop imaginative, impactful solutions in an increasingly complex media landscape.

You’ll use actual brands, case studies, and emerging industry trends to craft compelling brand storytelling campaigns. Emphasis will be on integrating established public relations principles with innovative approaches, including digital storytelling, experiential PR, and emerging technologies.

This is very much a hands-on course, relying on strategic analysis, collaborative work and your creative problem-solving abilities to conceive, design, and execute campaigns that reach diverse audiences, adapt to rapidly evolving situations and effectively move the needle for your clients.

Entertainment Brand Communication | Steve Rossmann | MWF 10:00-11:00am, DMC 4.204

This course introduces students to the dynamic world of entertainment, focusing on brand awareness through communication, public relations, and creative storytelling. Students will analyze industry case studies to uncover successful strategies and learn from challenges, then apply these insights to craft innovative approaches for today's diverse audience. With an emphasis on modern tools like social media, influencer collaboration, and experiential campaigns, the course equips students with practical skills to address the complexities of entertainment promotion and create impactful campaigns.

Public Relations Portfolio | Tim Scott | MW 10:00-11:00am, DMC 4.206

Public Relations Portfolio is a hands-on course focused on building the professional work samples students need when applying for internships and entry-level positions. Students develop and refine materials such as media pitches, press releases, messaging frameworks, social media campaigns, and crisis responses while learning how strategy, audience insight, and storytelling drive the work of modern PR agencies. By the end of the course, students leave with a polished portfolio that demonstrates their writing, creativity, and ability to solve real communication problems for potential employers.